# SurveyNinja > SurveyNinja is an online survey builder for customer feedback, market research, quizzes and forms: question types from multiple choice and NPS to matrix, ranking and click tests, logic and scoring, surveys created with AI, reports with AI analysis, integrations, a REST API and an MCP server. Below is the SurveyNinja knowledge base, section by section: how to create, set up, share and analyse surveys. Articles about paid features say which plans include them. ## Getting Started Create your first survey from scratch, from a template or with AI, import one from another service and preview it before sharing. ### Basics - [Getting Started with SurveyNinja](https://surveyninja.io/help/about-surveyninja): Create and publish your first survey and find your way around the main sections of your account. - [Creating a Survey with AI](https://surveyninja.io/help/create-survey-with-ai): Describe the survey in plain words and get a ready draft with questions, options and logic. - [Importing Surveys and Responses](https://surveyninja.io/help/importing-surveys): Move surveys from Typeform and Google Forms, and upload responses from a CSV or Excel file. - [Ninja AI: the Assistant in the Builder](https://surveyninja.io/help/ninja-ai): Build and edit a survey by chatting: questions, logic, design and settings, with every change shown before it's applied. - [Custom Templates](https://surveyninja.io/help/custom-templates): Turn a survey into a template and reuse its questions, logic and design in new surveys. - [Previewing Your Survey](https://surveyninja.io/help/previewing-your-survey): Check how the survey looks and works on different screens before you share it. ### Step-by-step guides - [How to Run an NPS Survey](https://surveyninja.io/help/run-nps-survey): A Net Promoter Score survey from start to finish: the question, the follow-up, sharing and the result. - [How to Create a Quiz with Scores](https://surveyninja.io/help/create-quiz): A quiz from start to finish: correct answers, points, a score on the last screen, a time limit and results. - [How to Collect Leads with a Form on Your Website](https://surveyninja.io/help/collect-leads-on-website): A short lead form on your website, from the questions to email alerts, a spreadsheet or CRM and conversion tracking. ## Questions Every question type in SurveyNinja, from multiple choice and NPS to matrix, ranking and click tests, with settings, limits and results. ### Overview - [Question Types](https://surveyninja.io/help/question-types): All question types and screens in the builder, grouped by purpose, with links to their articles. - [Question Settings](https://surveyninja.io/help/question-settings): The question toolbar and the settings that most question types share. - [Welcome, Thank You and Other Survey Screens](https://surveyninja.io/help/survey-screens): Start and end screens, messages between questions and the submit button with consent to data processing. - [Adding Multimedia](https://surveyninja.io/help/adding-multimedia): Add an image, a video or an audio file to a question, the Welcome Screen or a Thank You Screen. ### Choice questions - [Single and Multiple Choice Questions](https://surveyninja.io/help/choice-questions): Radio Button, Multiple Choice, Dropdown and Yes or No: settings, what respondents see and how answers look in the report and export. - [Media Choice Questions](https://surveyninja.io/help/media-choice): Answer options as images, videos or audio clips: uploading, layout, limits and results. ### Scales and ratings - [Star and Emoji Rating Questions](https://surveyninja.io/help/rating-questions): Rating with stars and other icons and Smile rating with faces: settings, follow-up question and results. - [Opinion Scale and Slider](https://surveyninja.io/help/opinion-scale): Numbered scales, Likert scale questions and sliders: settings, what respondents see and how the report groups answers. - [Net Promoter Score (NPS) Question](https://surveyninja.io/help/nps-question): The 0–10 "How likely are you to recommend us?" question and how the report calculates the Net Promoter Score. - [Semantic Differential Questions](https://surveyninja.io/help/semantic-differential): Respondents place a brand or product on 5-point scales between pairs of opposite words. ### Matrix, ranking and comparison - [Matrix and Matrix 3D Questions](https://surveyninja.io/help/matrix-questions): Rate several rows on the same columns, or answer each cell from a dropdown in Matrix 3D. - [Ranking Questions](https://surveyninja.io/help/ranking-question): Respondents put options in order of preference, and the report shows each option's average position. - [Allocation Slider (Constant Sum Question)](https://surveyninja.io/help/allocation-slider): Respondents split a fixed number of points among options, which shows how much more one option matters than another. - [Paired Comparison Questions](https://surveyninja.io/help/paired-comparison): Respondents choose one option from each pair, and the report shows how often each option beats every other. ### Image and map tests - [Click Test, Hotspot and Area Selection](https://surveyninja.io/help/image-tests): Three questions on your image: clicks, outlined areas and ready-made regions to choose from. - [Map Questions](https://surveyninja.io/help/map-question): Respondents mark places on a map, and you get place names and coordinates. ### Contacts, files and booking - [Name, Email, Phone and Date Fields](https://surveyninja.io/help/contact-fields): Fields for a name, email, phone number and date, with validation and formats. - [File Upload Questions](https://surveyninja.io/help/file-upload): Respondents attach files to the survey: formats, size limits, where to find and download the files. - [Online Booking](https://surveyninja.io/help/online-booking): Add a Booking question so respondents pick a free time slot, and manage schedules and bookings in one place. ## Logic and Scoring Send respondents down different paths, screen them out with quotas, pass data with hidden variables and score answers as a quiz. - [Logic Jumps](https://surveyninja.io/help/logic-jumps): Send respondents to different questions or screens depending on their answers. - [Logic Map, Disqualification and Quotas](https://surveyninja.io/help/disqualification-and-quotas): See all survey routes on a map, screen out respondents who don't fit and set answer quotas. - [Hidden Variables](https://surveyninja.io/help/hidden-variables): Pass data you already have, such as a traffic source or an order number, in the survey link and get it with every response. - [Reusing Answers in Survey Questions](https://surveyninja.io/help/reusing-answers-in-survey-questions): Use a respondent's earlier answer in the text of later questions, for example to address them by name. - [Scores, Correct Answers and Personality Tests](https://surveyninja.io/help/scoring): Turn a survey into a quiz or a personality test: correct answers, points, categories and results that depend on the score. - [A/B Test for Questions](https://surveyninja.io/help/ab-test): Show respondents different versions of a question and compare which one more of them finish. ## Design and Settings Change the design of a survey, set response limits, deadlines and timers, turn on email notifications and issue promo codes. - [Survey Settings](https://surveyninja.io/help/setting-survey): A reference of all survey settings: what each one does and where to find it. - [Survey Version History](https://surveyninja.io/help/version-history): Find earlier published versions of a survey and restore one to the builder. - [Design Setup](https://surveyninja.io/help/design-setup): Change how the survey looks with gallery themes or your own theme. - [Survey Language and Standard Labels](https://surveyninja.io/help/survey-language): Choose the language of buttons and system messages in a survey and replace them with your own text. - [Response Limit and Survey Deadline](https://surveyninja.io/help/configuring-limits): Stop collecting responses automatically on a date or after a set number of responses. - [Timers and Scheduled Access](https://surveyninja.io/help/timers-and-schedule): Limit how long respondents have for the survey or a question, and open the survey only on set days and hours. - [Email Notifications](https://surveyninja.io/help/notifications): Get an email about each new response and send respondents a thank-you email after they finish the survey. - [Issuing Promo Codes to Respondents](https://surveyninja.io/help/promo-codes): Give every respondent who completes the survey a unique promo code from your list. - [Why Don't I Get Email Notifications About New Responses?](https://surveyninja.io/help/notifications-not-arriving): What to check when emails about new responses or thank-you emails to respondents don't arrive. ## Sharing Publish a survey by link, embed it on your website, send unique links, connect your own domain, protect access and close the survey. - [Publishing a Survey and Adding It to a Website](https://surveyninja.io/help/publishing-your-survey): Publish the survey, then share the link or add the survey to your website, a QR code or a printed form. - [Unique Survey Links](https://surveyninja.io/help/unique-links): A separate survey link for each person, department or channel, with response limits and tracking. - [QR Code and Printed Survey](https://surveyninja.io/help/qr-code): Design and download the survey QR code, print it on a sheet, card or sticker, or save the survey as PDF or Word for paper. - [Micro Surveys on Your Website](https://surveyninja.io/help/micro-surveys): A short survey in a corner of your website: add the code once and choose when and to whom it appears. - [Custom Domain for Survey Links](https://surveyninja.io/help/custom-domain): How to change the survey link address and attach your own domain. - [Sharing Your Survey on Social Media](https://surveyninja.io/help/sharing-your-survey-to-social-media): Set up how the survey link looks in a feed and post it to a social network. - [Survey Access and Protection](https://surveyninja.io/help/survey-access): Choose who can take the survey and how many times: passwords, email codes, repeat responses, captcha, IP lists and devices. - [How to Close a Published Survey](https://surveyninja.io/help/how-to-close-a-published-survey): Stop collecting responses, choose what respondents see on the survey link and reopen the survey when you need it. - [Why Can't Respondents Open My Survey?](https://surveyninja.io/help/survey-not-opening): What respondents see when a survey doesn't open, why it happens and where to fix it. ## Results Read the survey report and the AI report, filter and download responses, handle incomplete and old responses and share the results. - [Survey Summary](https://surveyninja.io/help/survey-summary): Visits, completed and incomplete responses, completion rate, activity by day, devices, countries and average time on one page. - [Viewing the Survey Report](https://surveyninja.io/help/viewing-survey-report): Results question by question with charts, filters and export to PDF or DOC. - [Smart Analytics: AI Report on Responses](https://surveyninja.io/help/smart-analytics): How to create an AI report on survey responses, keep it up to date and share it as a PDF or a link. - [Viewing and Downloading Survey Responses](https://surveyninja.io/help/viewing-and-downloading): Each response separately, with filters and export to CSV, XLSX, DOC or SPSS. - [Filtering and Tagging Responses](https://surveyninja.io/help/filters-and-tags): Filter responses and reports by answers, dates, scores and more, and mark responses with tags. - [Incomplete Responses](https://surveyninja.io/help/incomplete-responses): Answers from respondents who started the survey but left before the end. - [Deleting Responses](https://surveyninja.io/help/deleting-responses): Move responses to Deleted, restore them or delete them permanently. - [How to Share Results](https://surveyninja.io/help/how-to-share-results): A public link to the report, summary or responses that anyone can open without an account. - [Old Responses and Question Versions](https://surveyninja.io/help/old-responses): What happens to collected responses when you edit a question, and how to see or merge them. - [Why Don't I See All Responses?](https://surveyninja.io/help/missing-responses): Why responses are missing from Results or counted differently, and how to bring them back. ## Team and Workspaces Invite members and set their roles, organize surveys into workspaces and move surveys you no longer use to the archive. - [Team Members and Roles](https://surveyninja.io/help/collaborative-survey): Invite colleagues, choose which workspaces they see and what their role lets them do. - [Workspaces (Folders)](https://surveyninja.io/help/folders): Group surveys into workspaces on the dashboard and move surveys between them. - [Survey Archive](https://surveyninja.io/help/archive): Hide surveys from the dashboard without deleting them and bring them back when you need them. ## Account and Billing Buy or change a plan, see what happens after the trial, protect your account with two-factor authentication and SSO, and send email from your SMTP. - [Plans and Limits](https://surveyninja.io/help/plans-and-limits): Limits and features of the Free, Basic, Standard, Premium and Enterprise plans, and how the monthly response limit works. - [How to Buy a Plan](https://surveyninja.io/help/buy-plan): How to choose a plan and period, use a promo code, pay by card and turn off auto-pay. - [What Happens After the Trial Ends?](https://surveyninja.io/help/after-trial): The 14-day Premium trial, how to check the days left and what the Free plan changes. - [Account Settings](https://surveyninja.io/help/account-settings): How to change your name, email, password, language and time zone, manage sessions and delete your account. - [Two-Factor Authentication](https://surveyninja.io/help/2fa): How to protect your account with a one-time code from an authenticator app. - [SSO Configuration](https://surveyninja.io/help/sso): How to connect an OpenID Connect identity provider for team sign-in and SSO-only surveys. - [Custom SMTP Server](https://surveyninja.io/help/smtp): How to send survey emails through your own SMTP server and check what was sent. - [Custom File Storage](https://surveyninja.io/help/own-storage): Store respondents' files and uploaded media in your own S3 bucket so they don't count toward your plan's storage. - [SurveyNinja Affiliate Program](https://surveyninja.io/help/cpa): How to create referral links, read affiliate statistics and withdraw your commission. - [Why Is a Question Type or Feature Locked?](https://surveyninja.io/help/feature-locked): Why something shows a $ icon or an Upgrade button, what happens to existing surveys and how to change the plan. ## Integrations Send responses to Google Sheets, webhooks and Telegram, track surveys in Google Analytics and Meta Pixel, and work with surveys through the API and MCP. - [Google Sheets](https://surveyninja.io/help/google-sheets): How to send survey responses to a new or existing Google Sheets spreadsheet. - [Webhooks](https://surveyninja.io/help/webhooks): How to send survey responses to your server as JSON and check delivery in the logs. - [API](https://surveyninja.io/help/api): How to create an API key and get surveys and responses through the SurveyNinja REST API. - [Connecting AI Assistants (MCP)](https://surveyninja.io/help/mcp): How to connect an AI assistant to SurveyNinja over MCP and what it can do with your surveys. - [Telegram](https://surveyninja.io/help/telegram): How to receive survey responses in a Telegram chat or group through the SurveyNinja bot. - [Google Analytics](https://surveyninja.io/help/google-analytics): How to add a Google Analytics 4 Measurement ID to a survey and track survey events. - [Meta Pixel](https://surveyninja.io/help/meta): How to add a Meta Pixel ID to a survey and what the pixel tracks. - [Why Aren't Responses Reaching Google Sheets, Webhooks or Telegram?](https://surveyninja.io/help/integration-not-sending): Why responses don't arrive in a connected integration and how to fix each cause. ## Product - [Pricing](https://surveyninja.io/pricing): plans, limits and what each plan includes - [Features](https://surveyninja.io/features): what SurveyNinja can do - [Survey templates](https://surveyninja.io/templates): ready-made surveys to start from - [API reference](https://surveyninja.io/dev/api): the REST API for surveys and responses - [MCP server](https://surveyninja.io/features/mcp-server): connect Claude, ChatGPT, Cursor and other assistants to SurveyNinja ## AI skills - [Agent skills for surveys](https://surveyninja.io/skills): 25 free agent skills (SKILL.md files) that teach Claude Code, Codex, Cursor and Gemini CLI to build, launch and analyze SurveyNinja surveys over MCP. - [A/B variant analysis](https://surveyninja.io/skills/ab-significance): Tells you whether the difference between variants is real or just noise ([SKILL.md](https://surveyninja.io/skills/ab-significance.md)) - [Workspace audit](https://surveyninja.io/skills/account-audit): Shows in one report where your workspace is losing responses, storage and attention ([SKILL.md](https://surveyninja.io/skills/account-audit.md)) - [New response notifications](https://surveyninja.io/skills/answer-notifications): Sets up where new responses are announced, by email or in Telegram, and fixes it when they stop arriving ([SKILL.md](https://surveyninja.io/skills/answer-notifications.md)) - [Cleaning up responses](https://surveyninja.io/skills/answers-cleanup): Removes test runs and duplicates from your results and shows you the list before anything goes ([SKILL.md](https://surveyninja.io/skills/answers-cleanup.md)) - [Comparing with past results](https://surveyninja.io/skills/benchmark): Compares a survey with its own past, because one figure means little and a change says a lot ([SKILL.md](https://surveyninja.io/skills/benchmark.md)) - [Data quality check](https://surveyninja.io/skills/data-quality): Tells you whether the responses can be trusted before anyone builds conclusions on them ([SKILL.md](https://surveyninja.io/skills/data-quality.md)) - [Why responses are not delivered](https://surveyninja.io/skills/integration-triage): Finds why responses never reach your Telegram, Google Sheet, Zapier or webhook, and what to do about it ([SKILL.md](https://surveyninja.io/skills/integration-triage.md)) - [Launch kit](https://surveyninja.io/skills/launch-kit): Puts the whole launch together at once: labeled links, announcement copy for each channel and a QR code ([SKILL.md](https://surveyninja.io/skills/launch-kit.md)) - [Lead quality](https://surveyninja.io/skills/lead-quality): Counts the people who left a contact you can actually use ([SKILL.md](https://surveyninja.io/skills/lead-quality.md)) - [Analyze open-ended answers](https://surveyninja.io/skills/open-answers): Turns a hundred lines of free text into a handful of themes with numbers and quotes ([SKILL.md](https://surveyninja.io/skills/open-answers.md)) - [Pre-launch check](https://surveyninja.io/skills/prelaunch-check): Finds what will break on real respondents while the link is still unsent ([SKILL.md](https://surveyninja.io/skills/prelaunch-check.md)) - [Report and survey styling](https://surveyninja.io/skills/report-appearance): Tidies up what people see from outside: the survey theme, the report colors and the logo ([SKILL.md](https://surveyninja.io/skills/report-appearance.md)) - [Completion funnel](https://surveyninja.io/skills/response-funnel): Shows which question makes people close the tab, and why ([SKILL.md](https://surveyninja.io/skills/response-funnel.md)) - [Survey results summary](https://surveyninja.io/skills/results-digest): Answers "so what did the survey say" with figures and a conclusion instead of a raw export ([SKILL.md](https://surveyninja.io/skills/results-digest.md)) - [Results for the client](https://surveyninja.io/skills/results-sharing): Turns survey results into something you can send: a link, a file or a report with conclusions ([SKILL.md](https://surveyninja.io/skills/results-sharing.md)) - [How many responses you need](https://surveyninja.io/skills/sample-size): Tells you whether what you have is enough and how many more responses you need before conclusions hold ([SKILL.md](https://surveyninja.io/skills/sample-size.md)) - [Comparing traffic sources](https://surveyninja.io/skills/source-dashboard): Shows which channel brought the right people and which only brought numbers ([SKILL.md](https://surveyninja.io/skills/source-dashboard.md)) - [Rewrite survey copy](https://surveyninja.io/skills/survey-copy): Rewrites your questions so people finish the survey, starting from the data rather than taste ([SKILL.md](https://surveyninja.io/skills/survey-copy.md)) - [Distribute the survey](https://surveyninja.io/skills/survey-distribution): Gets the survey ready to hand out so you can still tell which channel each response came from ([SKILL.md](https://surveyninja.io/skills/survey-distribution.md)) - [Build a survey from a brief](https://surveyninja.io/skills/survey-from-brief): Describe what you need in plain words, and the assistant builds the survey in your SurveyNinja account as a draft ([SKILL.md](https://surveyninja.io/skills/survey-from-brief.md)) - [Skip logic and branching](https://surveyninja.io/skills/survey-logic): Sets up survey logic so that no respondent ever hits a dead end ([SKILL.md](https://surveyninja.io/skills/survey-logic.md)) - [Survey timeline](https://surveyninja.io/skills/survey-timeline): Answers “why did responses stop” by lining up collection against the edit history ([SKILL.md](https://surveyninja.io/skills/survey-timeline.md)) - [Webhook setup](https://surveyninja.io/skills/webhook-setup): Sends survey responses to your own address and checks that the receiver accepted them ([SKILL.md](https://surveyninja.io/skills/webhook-setup.md)) - [Members and access](https://surveyninja.io/skills/workspace-access): Finds out why a colleague cannot see the surveys and grants exactly the rights they need ([SKILL.md](https://surveyninja.io/skills/workspace-access.md)) - [Tidying up the account](https://surveyninja.io/skills/workspace-housekeeping): Sorts, archives, copies and cleans, and knows which of those cannot be undone ([SKILL.md](https://surveyninja.io/skills/workspace-housekeeping.md)) ## Comparisons - [SurveyNinja vs other survey tools](https://surveyninja.io/compare): prices for the same number of responses, features and how to switch, checked on each tool's own website - [SurveyNinja vs SurveyMonkey](https://surveyninja.io/compare/surveymonkey): Your research for a fraction of the price - [SurveyNinja vs Qualtrics](https://surveyninja.io/compare/qualtrics): Research tools without a sales call - [SurveyNinja vs QuestionPro](https://surveyninja.io/compare/questionpro): One price for the team, heatmaps from Basic - [SurveyNinja vs Alchemer](https://surveyninja.io/compare/alchemer): SPSS export on the Free plan, not for $1,895 per user a year - [SurveyNinja vs SurveySparrow](https://surveyninja.io/compare/surveysparrow): 5,000 responses a month at $25.90/mo instead of $275/mo - [SurveyNinja vs LimeSurvey](https://surveyninja.io/compare/limesurvey): 100 free responses a month and no server to run - [SurveyNinja vs Zoho Survey](https://surveyninja.io/compare/zoho-survey): 3 users and no branding for $25.90/mo - [SurveyNinja vs SurveyLegend](https://surveyninja.io/compare/surveylegend): Export your answers, drop the watermark - [SurveyNinja vs Typeform](https://surveyninja.io/compare/typeform): 100 free responses a month instead of 10 - [SurveyNinja vs Google Forms](https://surveyninja.io/compare/googleforms): Your logo on the survey, an AI report on the answers - [SurveyNinja vs Microsoft Forms](https://surveyninja.io/compare/microsoftforms): More than a form and an Excel file - [SurveyNinja vs Jotform](https://surveyninja.io/compare/jotform): 5,000 responses and 3 users for $25.90/mo - [SurveyNinja vs Tally](https://surveyninja.io/compare/tally): Results you can share with your team or client - [SurveyNinja vs Paperform](https://surveyninja.io/compare/paperform): 100 free responses a month, then $10.50/mo for 1,000 - [SurveyNinja vs Formstack](https://surveyninja.io/compare/formstack): A free plan where Formstack starts at $99 a month - [SurveyNinja vs Wufoo](https://surveyninja.io/compare/wufoo): 10,000 responses a month for $48.30/mo instead of $83.25/mo - [SurveyNinja vs Cognito Forms](https://surveyninja.io/compare/cognito-forms): 20,000 responses and a shareable report for $48.30/mo - [SurveyNinja vs 123FormBuilder](https://surveyninja.io/compare/123formbuilder): 1,000 responses with NPS and SPSS for $10.50/mo - [SurveyNinja vs HubSpot Forms](https://surveyninja.io/compare/hubspot-forms): Surveys without a Service Hub seat - [SurveyNinja vs Delighted](https://surveyninja.io/compare/delighted): Delighted has closed. Keep your NPS running on SurveyNinja - [SurveyNinja vs Mentimeter](https://surveyninja.io/compare/mentimeter): Surveys that live past the meeting ## Switching to SurveyNinja - [Switch to SurveyNinja: Import Surveys with Every Response](https://surveyninja.io/migrate-from): Move to SurveyNinja with every response: Typeform and Google Forms in one click, any other tool through AI and a CSV or Excel upload. - [Move from Typeform to SurveyNinja with Every Response](https://surveyninja.io/migrate-from/typeform): Import your Typeform in one click on any plan: questions, logic jumps, scores and end screens. Switch on response transfer and every response comes along. - [Move from Google Forms to SurveyNinja with Every Response](https://surveyninja.io/migrate-from/google-forms): Import a Google Form in one click on any plan: every question type, from grids to file uploads. Switch on response transfer and your whole history comes along. - [Switch from SurveyMonkey to SurveyNinja, Keep Every Response](https://surveyninja.io/migrate-from/surveymonkey): Rebuild your SurveyMonkey survey with the AI generator, then upload your CSV or Excel export: every response with its original date. Our team helps too. - [Switch from Microsoft Forms to SurveyNinja, Keep Responses](https://surveyninja.io/migrate-from/microsoft-forms): Rebuild your Microsoft Form with the AI generator, then upload the Excel file of responses: every answer with its date. - [Switch to SurveyNinja from Any Survey Tool](https://surveyninja.io/migrate-from/other): Moving from Qualtrics, Jotform, Tally or another tool? Rebuild your survey with AI, upload responses from CSV or Excel, and let our team help with the rest. - [How to Create a Survey in Excel (and a Faster Way)](https://surveyninja.io/migrate-from/excel-csv): Two ways to make a survey in Excel, step by step, and how to get an online survey with results ready for Excel in minutes. Upload answers you already have, too. ## Optional - [Knowledge base in Spanish](https://surveyninja.io/es/llms.txt) - [Knowledge base in Portuguese](https://surveyninja.io/pt/llms.txt)