WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Charity donor survey template. Ask donors what keeps them giving.
Nine questions on how often supporters give, whether they trust how the money is spent, how well you report back and how they rate the relationship. Share the link with your donors after a campaign or with your annual report.
Free plan: 100 responses a month and up to 50 surveys, no credit card. The matrix question works on Basic and higher plans. Every new account starts with a 14-day Premium trial that includes it.
The template’s real survey on a phone.
- 9 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
Donors judge you on how the money is used and how you tell them about it. This survey asks about both before the next campaign.
The 9 charity survey questions in this template.
Giving habits first, then trust in how funds are used, then the relationship. Change any question to fit your organization.
Giving habits
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When did you donate to the organization for the first time?
Why ask it. Shows how long each supporter has been with you. Compare new donors with loyal ones.
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How often do you donate to the organization?
Why ask it. Separates regular supporters from occasional ones, and “I no longer donate” finds lapsed ones. This is the question you filter by later.
Trust and transparency
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Are you satisfied with the decisions the organization makes in using the funds?
Why ask it. The core trust question: do donors agree with how you spend their money.
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Are you satisfied with the information you receive regarding the use of your donation?
Why ask it. Tells you whether your reports and updates reach donors and answer what they want to know.
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Are you able to choose what your donation is to be used for?
Why ask it. Shows whether donors know they can direct their gift. Many No answers mean the option needs a more visible place, or doesn’t exist yet.
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Please indicate if you are satisfied with the following aspects:
Scale: Satisfied, Not satisfied
Why ask it. Four parts of the donor experience on one screen, from how you ask for money to how you answer questions.
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Please indicate how sure you are that the donations you made have been used for what they were intended.
Why ask it. Confidence that the money did what it was meant to. Track it after each report you publish.
The relationship
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How satisfied are you with the relationship between the organization and yourself as a donor?
Why ask it. One score for the relationship to track from campaign to campaign.
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What could we do to improve our service?
Why ask it. Ideas from the people who fund your work.
How to create a donor survey from this template.
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Copy the template
Click “Use this template”, sign up free or log in, and a copy of the nine donor questions is waiting in your account. You’ll find the copy in your survey list, saved as a draft.
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Make it yours
Put your organization’s name in the questions and add a logic rule that asks why when a donor answers No about how funds are used.
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Share it with supporters
Add the link to your newsletter and your website, embed the survey on a page, or print the QR code for events.
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Report back to your board
The 1–10 relationship score and the yes/no answers on how funds are used show where trust holds and where it slips. Share a read-only report link with the board or export the data.
How to read donor survey results.
Trust in how funds are used
Three yes or no questions and the 1–5 confidence scale show how much donors trust your spending and your reporting. Watch the share of No answers from one survey to the next.
What to fix first
The matrix splits satisfaction into asking for donations, transparency, convenience and answering questions. The row with the most “Not satisfied” answers is the first fix.
Regular and occasional donors
On Basic and higher plans, filter the answers by how often people give to see whether monthly donors see you differently. Export everything to Excel, CSV or SPSS on any plan.
How to get more donors to answer.
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Ask right after you report
Share the survey with your annual report or a campaign update, when donors have just seen where the money went.
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Say what will change
Open the invitation with one line on what you will decide from the answers.
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Let donors stay anonymous
The survey asks for no name. Turn on anonymous mode in the survey settings so donors can be candid about how you spend money.
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Share what you learned
Publish the main findings and one change in your next update.
More charity survey questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Motivation
- What first made you decide to support us?
- Which of our programs matters most to you?
- What other causes do you support?
Communication
- How would you like to hear about the impact of your donation?
- How often would you like to receive updates from us?
- Which of our updates did you find most useful?
Future giving
- How likely are you to donate again in the next 12 months?
- Would you consider becoming a monthly donor?
- How likely are you to recommend us to a friend, from 0 to 10?
Free tools for your results
- Top box calculatorThe share of donors at the top of the 1–5 confidence scale.
- Rating average calculatorThe average and spread of the 1–10 relationship score.
- NPS calculatorAdd the 0–10 recommendation question from the list above, then turn the answers into a donor NPS.
More templates
Questions about this template
What questions should a charity survey ask?
How often supporters give, whether they agree with how funds are used, whether they get enough information about it, how they rate the way you ask for and handle donations, and how they see the relationship. This template asks all of it in nine questions.
Who should answer a donor survey?
Regular and one-time donors alike. The question on how often they give lets you compare the two groups in the report.
Can donors give through the survey?
No. SurveyNinja surveys and forms don’t take payments. Keep the survey separate from your donation page.
Is the donor survey anonymous?
It asks for no name or e-mail. Turn on anonymous mode in the survey settings to hide IP address, country, browser and device too.
Can I change the questions?
Yes. After you copy the template you can edit, remove and reorder any question, add your own and change the design.
Hear from donors before the next appeal.
Add your organization’s name and send the link to your supporters.