SurveyNinja Blog

Explore the hidden world of surveys with our captivating articles, insightful research, and enlightening case studies that will transform your understanding of marketing strategies

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Oct 30, 2025 Reading time ≈ 6 min

CSAT vs NPS

Learn the difference between CSAT and NPS - two of the most popular customer experience metrics. Und...

Mike TaylorMike Taylor

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Oct 30, 2025 Reading time ≈ 7 min

Probability Sampling

Discover what probability sampling is, how it works, and why it ensures reliable survey results. Lea...

Mike TaylorMike Taylor

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Sep 15, 2025 Reading time ≈ 16 min

Understanding the Likert Scale: A Practical Guide

Discover what the Likert scale is, how it works and why it’s one of the most widely used tools in re...

Mike TaylorMike Taylor

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Sep 22, 2025 Reading time ≈ 11 min

AIDA Model: A Simple Way to Improve Surveys

Use the AIDA model to make your surveys more engaging and increase completion rates. Learn how to st...

Mike TaylorMike Taylor

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Sep 22, 2025 Reading time ≈ 7 min

NPS Index. Consumer Loyalty Index

An article about methods for determining the level of consumer satisfaction based on the NPS scoring...

Mike TaylorMike Taylor

Recently Updated

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Sep 22, 2025 Reading time ≈ 11 min

AIDA Model: A Simple Way to Improve Surveys

Use the AIDA model to make your surveys more engaging and increase completion rates. Learn how to st...

Mike TaylorMike Taylor

Useful

Sep 22, 2025 Reading time ≈ 7 min

NPS Index. Consumer Loyalty Index

An article about methods for determining the level of consumer satisfaction based on the NPS scoring...

Mike TaylorMike Taylor

Useful

Sep 15, 2025 Reading time ≈ 16 min

Understanding the Likert Scale: A Practical Guide

Discover what the Likert scale is, how it works and why it’s one of the most widely used tools in re...

Mike TaylorMike Taylor

Other posts

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Oct 28, 2025 Reading time ≈ 6 min

Primary vs. Secondary Research

Learn the main differences between primary and secondary research. Discover their advantages, exampl...

Mike TaylorMike Taylor

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Oct 28, 2025 Reading time ≈ 6 min

What Is Secondary Research?

Learn what secondary research is, how it differs from primary research, and when to use it. Includes...

Mike TaylorMike Taylor

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Sep 27, 2025 Reading time ≈ 10 min

Thematic Analysis: A Step-by-Step Guide for Researchers

Understand thematic analysis: definition, origins, six steps and applications in qualitative researc...

Mike TaylorMike Taylor

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Sep 27, 2025 Reading time ≈ 11 min

AI in Marketing: How Artificial Intelligence Transforms Digital Strategies

Discover how AI transforms marketing. Learn key benefits, risks, top tools and trends shaping digita...

Mike TaylorMike Taylor

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Sep 17, 2025 Reading time ≈ 8 min

Sample Size Calculator: The Complete Guide for Reliable Research

Learn how to calculate sample size with ease. Step-by-step guide, formulas explained, practical use...

Mike TaylorMike Taylor

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