Explore the hidden world of surveys with our captivating articles, insightful research, and enlightening case studies that will transform your understanding of marketing strategies
Sep 27, 2025 Reading time ≈ 10 min
Thematic Analysis: A Step-by-Step Guide for Researchers
Understand thematic analysis: definition, origins, six steps and applications in qualitative researc...
Mike Taylor
Sep 27, 2025 Reading time ≈ 11 min
AI in Marketing: How Artificial Intelligence Transforms Digital Strategies
Discover how AI transforms marketing. Learn key benefits, risks, top tools and trends shaping digita...
Mike Taylor
Sep 22, 2025 Reading time ≈ 11 min
AIDA Model: A Simple Way to Improve Surveys
Use the AIDA model to make your surveys more engaging and increase completion rates. Learn how to st...
Mike Taylor
Sep 22, 2025 Reading time ≈ 7 min
NPS Index. Consumer Loyalty Index
An article about methods for determining the level of consumer satisfaction based on the NPS scoring...
Mike Taylor
Sep 22, 2025 Reading time ≈ 11 min
AIDA Model: A Simple Way to Improve Surveys
Use the AIDA model to make your surveys more engaging and increase completion rates. Learn how to st...
Mike Taylor
Sep 22, 2025 Reading time ≈ 7 min
NPS Index. Consumer Loyalty Index
An article about methods for determining the level of consumer satisfaction based on the NPS scoring...
Mike Taylor
Jun 3, 2025 Reading time ≈ 6 min
Boosting Motivation: 50 Key Questions for Employee Surveys
Discover 50 essential questions to build effective surveys that enhance employee loyalty and satisfa...
Mike Taylor
Sep 17, 2025 Reading time ≈ 8 min
Sample Size Calculator: The Complete Guide for Reliable Research
Learn how to calculate sample size with ease. Step-by-step guide, formulas explained, practical use...
Mike Taylor
Sep 15, 2025 Reading time ≈ 16 min
Understanding the Likert Scale: A Practical Guide
Discover what the Likert scale is, how it works and why it’s one of the most widely used tools in re...
Mike Taylor
Sep 10, 2025 Reading time ≈ 15 min
What Is a Questionnaire? — Complete Guide
Discover what a questionnaire is, its main types, real-life examples, and applications in business,...
Mike Taylor
Aug 14, 2025 Reading time ≈ 3 min
How to Use Quantitative Research Effectively in Surveys
Quantitative research turns survey data into powerful insights. Discover best practices for measurin...
Mike Taylor
Aug 12, 2025 Reading time ≈ 11 min
50 Customer Satisfaction Survey Questions to Strengthen CSAT
Stop guessing! 50 precise customer survey questions + ready-to-use templates. Discover honest feedba...
Mike Taylor
