Explore the hidden world of surveys with our captivating articles, insightful research, and enlightening case studies that will transform your understanding of marketing strategies
Oct 30, 2025 Reading time ≈ 6 min
Learn the difference between CSAT and NPS - two of the most popular customer experience metrics. Und...
Mike Taylor
Sep 15, 2025 Reading time ≈ 16 min
Understanding the Likert Scale: A Practical Guide
Discover what the Likert scale is, how it works and why it’s one of the most widely used tools in re...
Mike Taylor
Sep 22, 2025 Reading time ≈ 11 min
AIDA Model: A Simple Way to Improve Surveys
Use the AIDA model to make your surveys more engaging and increase completion rates. Learn how to st...
Mike Taylor
Sep 22, 2025 Reading time ≈ 7 min
NPS Index. Consumer Loyalty Index
An article about methods for determining the level of consumer satisfaction based on the NPS scoring...
Mike Taylor
Sep 22, 2025 Reading time ≈ 11 min
AIDA Model: A Simple Way to Improve Surveys
Use the AIDA model to make your surveys more engaging and increase completion rates. Learn how to st...
Mike Taylor
Sep 22, 2025 Reading time ≈ 7 min
NPS Index. Consumer Loyalty Index
An article about methods for determining the level of consumer satisfaction based on the NPS scoring...
Mike Taylor
Sep 15, 2025 Reading time ≈ 16 min
Understanding the Likert Scale: A Practical Guide
Discover what the Likert scale is, how it works and why it’s one of the most widely used tools in re...
Mike Taylor
Oct 28, 2025 Reading time ≈ 6 min
Primary vs. Secondary Research
Learn the main differences between primary and secondary research. Discover their advantages, exampl...
Mike Taylor
Oct 28, 2025 Reading time ≈ 6 min
Learn what secondary research is, how it differs from primary research, and when to use it. Includes...
Mike Taylor
Sep 27, 2025 Reading time ≈ 10 min
Thematic Analysis: A Step-by-Step Guide for Researchers
Understand thematic analysis: definition, origins, six steps and applications in qualitative researc...
Mike Taylor
Sep 27, 2025 Reading time ≈ 11 min
AI in Marketing: How Artificial Intelligence Transforms Digital Strategies
Discover how AI transforms marketing. Learn key benefits, risks, top tools and trends shaping digita...
Mike Taylor
Sep 17, 2025 Reading time ≈ 8 min
Sample Size Calculator: The Complete Guide for Reliable Research
Learn how to calculate sample size with ease. Step-by-step guide, formulas explained, practical use...
Mike Taylor
