25 Questions for a Travel Agency Customer Satisfaction Survey Free survey template
Brand awareness survey template. Know who knows your brand.
Measure how many people know your brand, who buys it, where they saw your ads and whether they would buy again. Ask the same eleven questions every quarter and you have a brand tracker.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 11 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
Measure brand awareness before a campaign and after, and you know whether it moved.
The 11 brand awareness survey questions in this template.
From first contact with the brand to the last purchase, then media habits and a short profile. People who have never heard of the brand skip the purchase questions.
Awareness
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How familiar are you with our brand?
Why ask it. The core awareness measure, from loyal buyer to never heard of you. People who have never heard of the brand skip to question seven.
Buying the brand
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Have you bought any of our products in the last month?
Why ask it. Turns awareness into a recent purchase, the next step of the funnel.
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How often do you buy our products?
Why ask it. Purchase frequency among people who know you, from weekly buyers to those who come back less than once a month.
Ad recall and loyalty
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Where have you seen our brand advertised?
Why ask it. Ad recall by channel. Put it next to your media plan to see which channels people remember.
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When was the last time you bought products from our brand?
Why ask it. Purchase recency. Together with question two, it shows how active your buyers are.
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Would you buy products from our brand again?
Why ask it. Repurchase intent, from loyal to lost. The last answer is the group to win back.
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Is the brand name important to you when buying a product?
Why ask it. Shows whether people in your category buy by brand. Other collects the reasons they buy by instead.
Media habits and profile
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How often do you read the printed press (magazines and newspapers)?
Why ask it. A media habit for the media plan. Swap it for the channel you are weighing, such as podcasts or a social network.
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What’s your sex?
Why ask it. Shows whether awareness differs between men and women.
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Your age
Why ask it. Lets you compare awareness across age groups.
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How would you best describe your level of financial security?
Why ask it. A gentle stand-in for income. It shows whether your brand is known across income levels or only in one of them.
How to create a brand awareness survey from this template.
- 1
Copy the template
Log in, or sign up free, after you click “Use this template”. You get your own copy of the 11 questions, with the logic that skips the purchase questions already set. The copy waits in your survey list as a draft.
- 2
Make it yours
Name your brand in question one if you want it spelled out, and match the channels in question four to your media plan.
- 3
Reach beyond your customers
Share the link in social channels, embed the survey on partner sites or print the QR code for events. Awareness means something only when people who do not buy from you answer too.
- 4
Track every wave
Familiarity, how often people buy and where they saw your ads each get a chart. Export the data after each wave and put the waves side by side.
How to read brand awareness survey results.
Your awareness funnel
Question one splits people into loyal buyers, occasional buyers, people who know you but buy others and people who have never heard of you. Track the size of each group from wave to wave.
Which ads people remember
The channel chart shows where people saw your brand. Put it next to your media spend to see which channels people remember.
Loyalty by group
Repurchase intent shows how many buyers you keep. On Basic and higher plans, filter it by age or sex. Export to Excel, CSV or SPSS on any plan.
How to get honest awareness numbers.
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Ask outside your customer base
If only your followers answer, awareness looks higher than it is. Share the link where non-customers are too.
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Measure before the campaign
Run one wave before the campaign starts and another after it ends. The difference is what the campaign added.
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Keep the questions the same
A tracker works when every wave asks the same questions in the same order. Change the wording and you lose the comparison with earlier waves.
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Balance each wave
Set quotas by age or sex so every wave has the same mix of people. Quotas work on every plan.
More brand awareness questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Brand recall
- When you think of [category], which brands come to mind first?
- Which of these brands have you heard of?
- Which brand have you seen advertised most recently?
Brand image
- Which words best describe our brand?
- How would you rate the quality of our products?
- How does our brand compare with the one you buy most often?
Recommendation
- How likely are you to recommend our brand to a friend, from 0 to 10?
- How did you first hear about our brand?
- What would make you choose our brand next time?
Questions about this template
What questions should a brand awareness survey ask?
How familiar people are with your brand, whether and how often they buy it, where they saw your ads and whether they would buy again, plus media habits and a short profile. This template asks all of it in eleven questions.
Can I use it as a brand tracking survey?
Yes. Run the same survey at regular intervals, for example every quarter, and compare the results wave by wave. Export each wave to CSV, Excel or SPSS on any plan.
What is the difference between brand awareness and brand recall?
Awareness asks whether people know your brand when they see its name, as question one does. Recall asks which brands come to mind without a prompt. To measure both, add an open recall question before question one.
Why do some people skip questions?
People who say they have never heard of the brand skip to question seven and are not asked about purchases they never made. Logic works on every plan, including Free.
Are the answers anonymous?
The survey asks for sex, age and financial security, but no name or e-mail. Anonymous mode hides IP address, country, browser and device too, on every plan.
Measure your brand before the next campaign.
Copy the template, put your brand name in it and share the link today.