25 Questions for a Travel Agency Customer Satisfaction Survey Free survey template
Supermarket customer satisfaction survey. Shoppers rate the store and the staff.
Shoppers say how often they come, how satisfied they are, how easy the store makes shopping and how your staff do on product knowledge, politeness and speed. Those who want special offers leave an e-mail.
Free plan: 100 responses a month and up to 50 surveys, no credit card. The staff matrix works on Basic and higher plans. Every new account starts with a 14-day Premium trial that includes it.
The template’s real survey on a phone.
- 8 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
The checkout is no place for feedback. A QR code on the receipt gives shoppers a quiet minute to tell you what works and what doesn’t.
The 8 supermarket survey questions in this template.
Visits and satisfaction first, then the staff, then loyalty. Change any question to fit your store.
Visits and satisfaction
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How often do you shop in our supermarket?
Why ask it. Separates everyday shoppers from occasional ones. On Basic and higher plans, filter the other answers by it.
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How satisfied are you with your experience?
Why ask it. The headline number. Add up Very satisfied and Somewhat satisfied for a score to track every month.
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The supermarket made it easy for me to do my grocery shopping.
Why ask it. Layout, signs and stock in one statement. A low score is a reason to walk the aisles as a shopper.
Staff and offers
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Do the sales assistants tell you about discounts and special offers?
Why ask it. Shows whether your promotions reach shoppers through the staff or only through the price tags.
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Please rate the supermarket staff based on the following criteria:
Scale: 1, 2, 3, 4, 5
Why ask it. Five qualities on one screen. The weakest one is the topic of the next staff training.
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What can we do to serve you better?
Why ask it. Requests for products, opening hours or services, in the shopper’s own words.
Loyalty and contact
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How likely are you to recommend our supermarket to a friend?
Why ask it. A loyalty check on a 1–5 scale. Swap it for an NPS question (0–10) if you want a standard score.
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Your email
Why ask it. Optional, for shoppers who want special offers, discounts and promo codes. Tell them how often you will write.
How to create a supermarket survey from this template.
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Copy the template
Click “Use this template” and sign up or log in. The eight questions, the staff matrix included, are copied to your account. You’ll find the copy in your survey list, saved as a draft.
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Make it yours
Put your store’s name in the questions and add a question about the branch if you run several.
- 3
Put it at the checkout
Print the QR code on receipts and at the checkout, or embed the survey on your site.
- 4
Read it every month
Overall satisfaction, the two 1–5 scales and the staff matrix each get a chart. Share a read-only report link with store managers or export the answers.
How to read supermarket survey results.
Satisfaction and ease
The satisfaction question and the ease-of-shopping scale give two numbers to watch month by month.
Where the staff can improve
The matrix puts product knowledge, politeness, presentation, professionalism and speed side by side. The lowest row is the next training topic.
Offers and loyalty
The offers question shows whether promotions reach shoppers, and the recommendation scale shows who would bring a friend. Export everything to Excel, CSV or SPSS on any plan.
How to get more shoppers to answer.
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Use the receipt
A QR code on the receipt reaches every shopper, and they can answer at home.
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Give a reason
The e-mail question already mentions special offers and promo codes. Say so next to the QR code.
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Ask cashiers to mention it
One sentence at the checkout reminds shoppers that the code is there.
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Show changes in the store
When shoppers ask for a product and you add it, put a sign by the shelf.
More supermarket survey questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Products and prices
- How satisfied are you with the freshness of fruit and vegetables?
- How do our prices compare with other stores you use?
- Which product would you like us to stock?
The store
- How easy was it to find what you were looking for?
- How long did you wait at the checkout?
- How clean and tidy was the store?
Loyalty
- How likely are you to recommend us to a friend, from 0 to 10?
- Do you use our loyalty card?
- Which of our stores did you visit today?
Free tools for your results
- NPS calculatorSwap the 1–5 recommendation question for a 0–10 one, then turn the answers into a score.
- CSAT calculatorThe share of satisfied shoppers from the satisfaction question.
- Top box calculatorThe share of 4s and 5s on the ease-of-shopping scale and in the staff matrix.
- CSAT surveysHow to measure customer satisfaction after each touchpoint.
- 50 satisfaction questionsQuestions to add by topic, and how to calculate CSAT.
More templates
Questions about this template
What questions should a supermarket survey ask?
How often people shop, how satisfied they are, how easy the store makes shopping, whether staff mention offers, how the staff do on knowledge and service, and how likely shoppers are to recommend you. This template asks all of it in eight questions.
Can I compare branches?
The template does not ask which store the shopper visited. Add that question, then filter the results by branch on Basic and higher plans or compare them in the export.
Is the e-mail question required?
No. Only the first two questions are required. Shoppers who want offers leave an e-mail, and the rest finish without it.
Can I measure NPS with this survey?
Yes. Replace the 1–5 recommendation question with an NPS question (0–10), which is available on every plan, including Free. The report then shows the score.
How do I reach shoppers?
Print the QR code on receipts and at the checkout, or embed the survey on your site.
Hear from shoppers this week.
Print the QR code on the receipt and see what shoppers say.