SurveyNinja Glossary

Key concepts in surveys, testing, research, and everything you need to know — from CSAT to NPS and CSI.

A C D E F G H I K L M N P Q R S T U V

A

ACSI

Abandonment Rate

API

C

CDSAT

COR

CHS

CSS

CSI

CDI

CES

CES 2.0

CSAT

CPC

Customer Experience

Custdev

Customer Retention

Churn Rate

CJM

Conjoint Analysis

Cross-Tabulation

D

DCE

E

Experimental Research

eNPS

ERQ

Employee Engagement Survey

F

FRT

FCR

G

Guttman Scale

Gap Analysis

H

Hawthorne Effect

I

IQS

IRT

K

KPI

L

LTV

Likert Scale

M

MBI

MaxDiff

N

NPS

NSS

P

Pulse Survey

Q

Qualitative Analysis

Quantitative Research

Qualitative Research

R

Respondent

Retention

Redemption Rate

Repurchase Rate

RFM

S

SL

SEQ

SUS

SUPR-Q

SDS

T

Transformation Rate

TLR

TRI*M

TTR

U

UMUX

UEQ

V

VOE

VOC

VAS