SurveyNinja Glossary

Key concepts in surveys, testing, research, and everything you need to know — from CSAT to NPS and CSI.

A B C D E F G H I K L M N P Q R S T U V W Y Z

A

ACSI

Abandonment Rate

API

B

BIS

D

DCE

Delphi Method

E

Experimental Research

eNPS

ERQ

Employee Engagement Survey

Ethnographic Research

F

FRT

FCR

Factor Analysis

Focus Group

G

Guttman Scale

Gap Analysis

H

Hawthorne Effect

I

IQS

IRT

IDI

K

KPI

Kano Model Analysis

L

LTV

Likert Scale

Longitudinal Study

M

MBI

MaxDiff

mNPS

Mystery Shopping

N

NPS

NSS

P

Pulse Survey

Panel Study

Pilot Study

Predictive Analysis

Panel Attrition

Q

Qualitative Analysis

Quantitative Research

Qualitative Research

R

Respondent

Retention

Redemption Rate

Repurchase Rate

RFM

Random Assignment

S

SL

SEQ

SUS

SUPR-Q

SDS

Sequential Monadic Testing

Snowball Sampling

Sentiment Analysis

Survey

T

Transformation Rate

TLR

TRI*M

TTR

Time Series Analysis

U

UMUX

UEQ

V

VOE

VOC

VAS

Validity Scale

W

Weighted Survey

Y

Yield Rate

Z

Z-test