WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Post-event feedback survey. Six questions while the event is still fresh.
Ask attendees how they heard about the event, why they came, how long they stayed, how satisfied they were, what they liked most and the one thing they would change. It takes about two minutes on a phone.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 6 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
The right moment to ask about an event is the evening it ends. Six short questions turn hallway talk into a plan for the next one.
The 6 event survey questions in this template.
Why people came, how the event went for them, and their own words. All six are optional.
Why they came
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How did you find out about the event?
Why ask it. Shows which channel brought people in. Next time, the promotion budget goes where it worked.
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Why did you choose to attend our event, and what were you most interested in?
Why ask it. Content, speakers or networking. Build the next program around what most people came for.
The experience
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How much time did you spend at the event?
Why ask it. Shows whether people stayed for the whole program. Read it next to the rating.
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How satisfied were you with the event experience?
Why ask it. One score from 1 to 10 to compare across your events.
In their own words
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What was your favorite thing about the event?
Why ask it. The part of the program worth keeping and repeating.
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If you could change one thing, what would it be?
Why ask it. One change per person keeps the answers specific. Together they add up to a list for next time.
How to create a post-event survey from this template.
- 1
Copy the template
Sign up free or log in after you click “Use this template”. The six questions are copied to your account, ready for your event’s name. The copy waits in your survey list as a draft.
- 2
Make it yours
Put the event’s name in the questions and add an open question for anyone who rates the event 5 or lower, with a logic rule that shows it only to them.
- 3
Send it the same day
Share the link in your follow-up e-mail or the event chat, and show the QR code on the last slide and at the exit.
- 4
Plan the next event
The 1–10 satisfaction score, how people found out and why they came each get a chart. Share a read-only report link with speakers and your team.
How to read event feedback results.
One score per event
The 1–10 satisfaction rating gives every event a number. Run the same survey after each one and compare. On Basic and higher plans, filter the rating by how long people stayed.
What brought people in
The channel and motive charts show where attendees heard about you and why they came.
What to keep and what to change
Favorite moments and changes are open answers. Export them to Excel, CSV or SPSS on any plan and group them by topic.
How to get more attendees to answer.
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Ask within a day
Send the link the evening the event ends, while people still remember the sessions.
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Put the QR code on the last slide
Attendees can answer before they leave the room.
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Keep it short
Six questions fit into a coffee break. Add a question only if its answer changes your plan for the next event.
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Say what you changed
Open the next invitation with one thing you changed because of the answers.
More event survey questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Program and speakers
- Which session was the most useful for you?
- How would you rate the speakers, from 1 to 5?
- Which topics should we cover next time?
Venue and organization
- How easy was it to register for the event?
- How would you rate the venue and the catering?
- Was the event the right length for you?
Next time
- How likely are you to attend our next event?
- Which format do you prefer: in person, online or both?
- How likely are you to recommend this event to a colleague, from 0 to 10?
Free tools for your results
- Top box calculatorThe share of attendees who rate the event 9 or 10.
- NPS calculatorAdd a 0–10 recommendation question, then turn the answers into an event NPS.
- Response rate calculatorHow many attendees answered out of everyone who came.
- Event surveys before and afterTiming, QR codes on site and how fast answers drop after the event.
- Feedback after eventsShort surveys after webinars, conferences and meetups.
More templates
Questions about this template
What questions should an event feedback survey ask?
How attendees heard about the event, why they came, how long they stayed, how satisfied they were, what they liked most and what they would change. This template asks exactly that in six questions.
When should I send a post-event survey?
The same day or the next morning, while the sessions are fresh. Show the QR code at the end of the event for people who want to answer on the spot.
How many questions should a post-event survey have?
Few enough to answer in a couple of minutes on a phone. This template has six, and all of them are optional.
Can I use it for online events and webinars?
Yes. Share the link in the chat before the session ends or in your follow-up message, and edit the time options to fit the format.
Is the survey anonymous?
Attendees are not asked for a name or e-mail. Switch on anonymous mode, available on every plan, to hide IP address, country, browser and device too.
Ask attendees while the event is fresh.
Copy the template, add your event’s name and share the link before people head home.