Secret Santa Questionnaire: 30 Questions to Send Before the Draw Free survey template
Product quality survey template. Find the defect and the outlet behind it.
Buyers say how often they buy, whether quality differs between outlets, what went wrong with a product and where they bought it. Buyers with no complaints skip the defect questions.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 8 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
A defect a buyer never reports is a defect you never fix. Ask them, and you learn what went wrong and in which outlet.
The 8 product quality survey questions in this template.
Buying habits, then complaints and where they happened, then a short profile. Logic skips the defect questions for buyers with no complaints.
Buying habits
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How often do you buy products from our company?
Why ask it. Separates regular buyers from occasional ones. Buyers who answer Never go straight to the end of the survey.
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Do you think that products bought in different outlets have a different level of quality?
Why ask it. Shows whether buyers see a difference between stores, a first sign of a storage or transport problem.
Complaints
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Have you ever had complaints about the quality of our products?
Why ask it. How often quality lets buyers down. Those who answer No, never skip the next two questions.
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What were you not satisfied with?
Why ask it. The type of defect points to who should fix it: the plant, the warehouse or the store. Other catches defects that are not on the list.
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Can you remember where you bought the poor quality product? Please list the location of the outlets
Why ask it. Ties complaints to stores. When the same outlet comes up again, start the check there.
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If a product you bought turns out to be of poor quality, who do you report it to?
Why ask it. Shows whether complaints reach you or go to the store or a consumer agency instead.
Profile
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Your age
Why ask it. Shows whether complaints come from one age group.
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Which of the following best applies to your family’s financial situation?
Why ask it. Income without asking for numbers. It shows whether price-sensitive buyers complain about different things than the rest.
How to create a product quality survey from this template.
- 1
Copy the template
Click “Use this template”, then sign up or log in. The eight questions are copied to your account with the rules that skip questions already set. The copy appears in your survey list as a draft.
- 2
Make it yours
Add the defects typical for your products to question four. The rules that skip questions are already set.
- 3
Put it on the product
Print the QR code on the packaging, the shelf tag or the receipt, or embed the survey on your site.
- 4
Send results to quality control
The complaint question and the defect chart show what went wrong, and the open answer names the outlet. Share a read-only report link with the quality team or export the answers with the outlet names.
How to read product quality survey results.
How often quality fails
The complaints question gives the share of buyers who had a problem at least once. Track it after every change in production or suppliers.
What goes wrong
The defect chart ranks expired dates, damaged packaging, smell, taste and foreign objects. That points you to the plant, the warehouse or the shelf.
Where it happens
Export the answers to Excel, CSV or SPSS on any plan and sort the outlet names. The stores that repeat are the first to check.
How to get more buyers to answer.
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Put the code on the pack
A QR code on the label reaches buyers at home, the moment they open the product.
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Say why you ask
Write on the welcome screen that the answers go to quality control, so buyers know their complaint has somewhere to go.
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Keep every question optional
No question in the template is required. Buyers can skip what does not apply. Leave it that way.
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Answer complaints
Add an optional e-mail question for buyers who want a reply, and follow up on serious defects.
More product quality questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
The product
- Which product did you have a problem with?
- What was the best-before date or batch number on the package?
- How would you rate the quality of this product from 1 to 5?
The complaint
- Did you contact us about the problem?
- How satisfied were you with how we handled your complaint?
- Would you like us to contact you about it?
Loyalty
- Have you switched to another brand because of a quality problem?
- How likely are you to recommend our products, from 0 to 10?
- What one thing would improve our products?
Free tools for your results
- Sample size calculatorHow many buyers need to answer before the complaint rate means something.
- Margin of error calculatorHow precise the share of buyers with complaints is for the number of answers you have.
- Chi-square calculatorCheck whether complaints differ between two groups of outlets, with counts from the export.
More templates
Questions about this template
What questions should a product quality survey ask?
How often people buy, whether quality differs between outlets, whether they had complaints, what exactly went wrong, where they bought the product and who they report problems to. This template asks all of it in eight questions.
Why does the survey skip questions?
Buyers who never buy your products finish after the first question, and buyers with no complaints skip the defect and outlet questions. Logic works on every plan, and you can change the rules in the builder.
What should I change before sending it?
Add the defects typical for your products to question four and, if you like, name your brand on the welcome screen. The rules that skip the defect questions are already set.
Can I see which product had the defect?
The template does not ask. Add a question with your product list, or one for the batch number on the package.
How do I reach buyers?
Print the QR code on packaging or receipts, embed the survey on your site, or share the link with your customers.
Hear about defects before the next batch.
Put your products in the template and print the QR code on the pack.