WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Ad preferences survey template. Find the channels your audience notices.
Ask which ad channels people prefer, whether they saw your campaign and where, and what kept them from visiting your site. Eight short questions, with logic that skips what does not apply.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 8 ready questionsAbout 1 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
An ad budget follows habit until someone asks the audience. Eight questions show which channels people notice and which ads bring them to your site.
The 8 ad preferences survey questions in this template.
Preferences first, then your own campaign, then ad style and a short profile. Logic skips the campaign questions for anyone who did not see it.
What people prefer
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What ad type is the most attractive to you?
Why ask it. The channel people say they prefer. Put it next to where your ad budget goes today.
Your campaign
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Have you seen the ads about our social network?
Why ask it. How many people your campaign reached. The template is written for a social network, so put your product in its place. A No skips straight to question six.
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Where did you see the ads about our social network?
Why ask it. Recall by channel. Match the list to the channels you actually bought, and Other catches the rest.
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Did you visit our site after watching the ad?
Why ask it. The step from seeing the ad to acting on it. A Yes skips the next question.
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Why not?
Why ask it. Asked only of people who saw the ad and stayed away from the site. Every answer explains a missed visit.
Ad style and profile
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Which style of ad attracts you the most?
Why ask it. Question one asks about the channel, this one about the style. Together they brief your next campaign.
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What’s your gender?
Why ask it. Splits preferences by audience. Add more options if your audience needs them.
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What’s your age?
Why ask it. Shows whether channel preferences change with age.
How to create an ad preferences survey from this template.
- 1
Copy the template
Click “Use this template” and sign up free, or log in if you already have an account. The survey is copied to your account with its eight questions and two logic rules, ready to edit. The copy appears in your survey list as a draft.
- 2
Make it yours
Replace “our social network” with your product and list the channels you bought in question three.
- 3
Share it where your audience is
Post the link in your social channels, embed the survey on your site or print the QR code for stores and events.
- 4
Compare the channels
Where people saw your ads and which ad types they prefer get their own charts, side by side. Share a read-only report link with your team or export the data.
How to read ad preferences survey results.
Reach and recall
The share who answer Yes to question two is your campaign’s recall. The channel chart in question three shows where that recall came from.
From ad to visit
Question four shows how many of the people who saw the ad went to your site. The open answers to question five explain why the rest did not.
Preferences by audience
On Basic and higher plans, filter the answers by age or gender to see which channels and ad styles each group prefers. Export to Excel, CSV or SPSS on any plan for your own breakdowns.
How to get more useful answers.
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Ask while the ads are fresh
Run the survey during the campaign or right after it ends, while people still remember what they saw.
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Reach people who never clicked
Share the link outside your own site too, so the answers include people the ad did not bring in.
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List only the channels you used
If you ran no radio ads, take radio out of question three. Recall of ads that never ran muddies the data.
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Repeat it every campaign
Keep the questions the same, and the next survey shows whether a new channel mix changed recall and visits.
More ad preferences questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Ad formats
- Which ad format do you skip most often: video, banner or sponsored post?
- Do you prefer short video ads or static image ads?
- How many ads do you remember seeing today?
Your campaign
- What do you remember about our ad?
- What message do you think the ad tried to convey?
- How did the ad change your opinion of our product?
Ad fatigue
- Do you use an ad blocker?
- Which kind of ad annoys you the most?
- How often do you click on ads you see online?
Free tools for your results
- Sample size calculatorHow many people need to answer before the channel shares hold.
- Margin of error calculatorHow precise the share who saw your ad is at your number of answers.
- Chi-square calculatorCheck whether channel preferences really differ between age groups.
More templates
Questions about this template
What questions should an ad preferences survey ask?
Which ad channels and ad styles people prefer, whether they saw your campaign and where, and what they did next. This template covers all of it in eight questions, plus gender and age.
Why do some people skip questions?
Two logic rules keep the survey short. People who did not see your ads skip to question six, and people who visited your site skip the question that asks why they did not. Logic works on every plan, including Free.
Can I use it for something other than a social network?
Yes. Questions two to four mention “our social network”. Put your product or brand in its place and match the channel list to your campaign.
Are the answers anonymous?
Nobody is asked for a name or e-mail. If you also want IP address, country, browser and device hidden, switch on anonymous mode in the survey settings.
Check your channels before the next campaign.
Name your channels in the template and share the link with your audience.