17 templates
Market research survey templates
Find out what your market buys, sees and prefers
- Survey
Brand awareness survey
Know who knows your brand.
- Survey
Café feedback survey
Guests answer before the coffee gets cold.
- Survey
Event feedback survey
Six questions while the event is still fresh.
- Survey
Software satisfaction survey
Hear what users think of every part of your product.
- Survey
Career expectations questionnaire
Hear what students want from their future work.
- Survey
Customer loyalty survey
Seven questions on who comes back and why.
- Survey
Customer preference survey
Learn why buyers pick one brand over another.
- Survey
Customer profile survey
Know who actually buys from you.
- Survey
Grocery shopping habits survey
Learn how your customers fill their carts.
- Survey
Website visitor survey
Build a profile of the people who read your site.
- Survey
Brand perception survey
See your brand next to the competition.
- Survey
Banner ad survey
Find out if people notice your banners.
- Survey
Ad preferences survey
Find the channels your audience notices.
- Survey
Commercial feedback survey
Hear what viewers took from your ad.
- Survey
Product commercial form
Test the ad before it goes on air.
- Survey
Advertising trust survey
Learn whether your ads build trust.
- Survey
Market research survey
Check the demand before you launch.
What the market research templates cover
Brand awareness and brand perception surveys show who knows your brand and what they think of it. Ad surveys test banners, commercials and trust in advertising.
Customer profile, preference and shopping habits surveys describe the people who buy, and the website visitor survey shows who comes to your site.
Guides and tools
Questions about the templates
How many responses do I need for market research?
It depends on the precision you need. For a 5% margin of error at 95% confidence, a large population needs about 385 responses. The free sample size calculator on SurveyNinja works it out for your numbers.
How do I track brand awareness over time?
Send the brand awareness survey with the same questions every quarter. Comparing the quarters turns it into a brand tracker and shows whether your ads change how many people know you.
Can I export the answers for analysis?
Yes, on every plan, including Free: Excel, CSV, SPSS and PDF.
No template for your case?
Describe your survey in a sentence and the AI generator drafts the questions. Or start from a blank survey and write them yourself.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
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