17 templates

Market research survey templates

Find out what your market buys, sees and prefers

What the market research templates cover

Brand awareness and brand perception surveys show who knows your brand and what they think of it. Ad surveys test banners, commercials and trust in advertising.

Customer profile, preference and shopping habits surveys describe the people who buy, and the website visitor survey shows who comes to your site.

Questions about the templates

How many responses do I need for market research?

It depends on the precision you need. For a 5% margin of error at 95% confidence, a large population needs about 385 responses. The free sample size calculator on SurveyNinja works it out for your numbers.

How do I track brand awareness over time?

Send the brand awareness survey with the same questions every quarter. Comparing the quarters turns it into a brand tracker and shows whether your ads change how many people know you.

Can I export the answers for analysis?

Yes, on every plan, including Free: Excel, CSV, SPSS and PDF.

No template for your case?

Describe your survey in a sentence and the AI generator drafts the questions. Or start from a blank survey and write them yourself.

Free plan: 100 responses a month and up to 50 surveys, no credit card.