WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Banner ad survey template. Find out if people notice your banners.
Ask where people notice outdoor banners, whether they saw yours, how they rate its location and what they dislike in it. Ten short questions that take about two minutes on a phone.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 10 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
A banner costs the same whether anyone looks at it or not. A few questions on the street show which placements people remember.
The 10 banner ad survey questions in this template.
Banners in general first, then your own banner, then a short profile. Change any question to fit your campaign.
Banner ads in general
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In what places do you notice banner ads most often?
Why ask it. Shows where outdoor banners get noticed at all. Use it when you choose sites for the next placement.
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Do you pay attention to banner ads?
Why ask it. The baseline: how much attention banners get in general, before you ask about yours.
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Have you ever bought products or services based on banner ads?
Why ask it. Separates people who act on banners from people who only see them.
Your banner
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Have you seen the banner ads of our brand?
Why ask it. Your banner’s recall. A No skips the questions about your banner and goes straight to the profile. Put your brand name in the question so people know which banners you mean.
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Where did you see our banner ad?
Why ask it. The spot in the respondent’s own words. It shows which placements people remember.
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Evaluate the banner ad’s location
Why ask it. A score for the placement itself, apart from the design. Low scores point to a site to drop next time.
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How do you feel about the banner ad?
Why ask it. The overall reaction. People who choose Positive or Neutral skip the next question.
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Is there anything you don’t like in the ad?
Why ask it. Only people with a negative reaction see it, and each answer names something to fix in the design or the message.
Profile
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What’s your gender?
Why ask it. Shows whether men and women notice and judge the banner differently. Add more options if your audience needs them.
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What’s your age?
Why ask it. Shows whether the banner reaches the age group it was made for.
How to create a banner ad survey from this template.
- 1
Copy the template
Click “Use this template”, then create a free account or log in. All ten questions and the rule that sends people who missed your banner to the profile are copied to your account. You’ll find the copy in your survey list, saved as a draft.
- 2
Make it yours
Name your brand in question four and list your own placements in question one. People who did not see your banner already skip to the profile.
- 3
Reach people near the banner
Print the QR code on flyers handed out near the placement, or share the link in local groups, your social channels and your site.
- 4
Read the location scores
The 1–5 location rating and how people feel about your banner each get a chart. Share a read-only report link with your agency or export the data.
How to read banner ad survey results.
Recall of your banner
The share who answer Yes to question four is your banner’s recall. Question five shows, in people’s own words, which spots they remember.
Location and reaction
The 1–5 location rating and the positive, neutral or negative reaction give two numbers to compare from one campaign to the next.
What to change
Open answers from people with a negative reaction list what to fix. Export everything to Excel, CSV or SPSS on any plan.
How to get more people to answer.
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Ask near the banner
A QR code on a flyer or a poster near the placement reaches the people who pass it every day.
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Ask while it is up
Run the survey while the banner is still on the street, so people answer about what they saw this week.
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Name the brand
Write your brand name into question four, so people know exactly which banner you are asking about.
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Compare with an area without it
Ask the same questions where your banner does not hang. The difference in recall shows what the banner added.
More banner ad questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Design and message
- What do you remember about the banner’s message?
- How easy was the text to read from a distance?
- What caught your eye first: the image, the slogan or the brand?
After seeing it
- Did the banner make you want to learn more about the brand?
- Did you search for the brand after seeing the banner?
- Did you visit the store or website after seeing the banner?
Placement
- How often do you pass this location?
- Do you usually walk, drive or take public transport past it?
- Where else would you expect to see this banner?
Questions about this template
What questions should a banner ad survey ask?
Where people notice banners, how much attention they pay to them, whether they saw your banner and where, how they rate its location, how they feel about it and what they dislike. This template asks all of it in ten questions.
Is it for outdoor banners or online banner ads?
The template is written for outdoor banners in the city center, malls, stations and along roads. For online display ads, replace the places in question one with websites, apps and social networks.
Do people who did not see our banner get the follow-up questions?
No. A No on question four skips questions five to eight and goes straight to the profile. Only people who saw the banner rate it. Logic works on every plan, including Free, and you can change the rule in the builder.
How do I reach people who saw the banner?
Print the survey’s QR code on flyers near the placement, or share the link in local groups and on your social channels.
Are the answers anonymous?
Yes. The questions cover where people see banners and how they feel about yours, never who they are. Anonymous mode in the settings hides IP address, country, browser and device as well.
Ask before you book the next placement.
Put your brand in question four and hand out the QR code near the banner.