WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Brand perception survey template. See your brand next to the competition.
Find out what people weigh when they choose, how much the brand matters to them and how well your brand satisfies them next to three others. Seven questions, two of them quick matrices.
Free plan: 100 responses a month and up to 50 surveys, no credit card. Matrix questions work on Basic and higher plans. Every new account starts with a 14-day Premium trial that includes them.
The template’s real survey on a phone.
- 7 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
People choose between brands before they choose a product. Seven questions show how buyers rank yours against three competitors.
The 7 brand perception survey questions in this template.
The category and what matters in it, then the brands side by side, then a short profile. Replace the placeholder products and brands with your own.
The category and what matters
-
Which product or service do you use most often?
Why ask it. Ties every answer to what the person actually uses. Replace the placeholders with your products or the categories you compete in.
-
How important is each of these factors when you choose a product or service?
Scale: 1, 2, 3, 4, 5
Why ask it. Shows what drives the choice in your category. Swap or add factors that matter in your market, such as delivery or warranty.
-
How important is the brand for you when choosing a product or service?
Why ask it. Tells you how much the brand weighs against the factors above.
Brands side by side
-
How well does each of these brands meet your needs?
Scale: 1, 2, 3, 4, 5
Why ask it. Your brand scored next to the alternatives on one screen. Put your brand and three competitors in the rows.
-
Which brand do you prefer at the moment?
Why ask it. Current preference. Compare it with the scores above to see whether people prefer the brand that satisfies them most.
Profile
-
What’s your age?
Why ask it. Shows whether perception of your brand differs between age groups.
-
What’s your educational background?
Why ask it. A profile question for segments. Keep it if education matters in your category, or delete it to shorten the survey.
How to create a brand perception survey from this template.
- 1
Copy the template
Press “Use this template”, then sign up free or log in. A copy of the seven questions, both matrices included, appears in your account ready to edit. The copy appears in your survey list as a draft.
- 2
Name your market
Put your products in question one and your brand with three competitors in questions four and five. To stop people who use none of your products early, add a rule that ends the survey for None of the above.
- 3
Reach buyers in the category
Share the link in your social channels and newsletter, embed the survey on your site or print the QR code for stores and events.
- 4
Compare the brands
The brand matrix shows how well your brand and three competitors meet demand, and the factor matrix shows what buyers weigh. Share a read-only report link or export the data for your positioning map.
How to read brand perception survey results.
What drives the choice
The first matrix ranks the factors people weigh. The factor with the highest average is where your brand has to win.
Where your brand stands
The second matrix scores your brand and three competitors on one scale. Put it next to the preferred brand in question five to see whether satisfaction and preference match.
Who sees you which way
On Basic and higher plans, filter the answers by age or by the product people use. Export to Excel, CSV or SPSS on any plan for your own analysis.
How to get a fair picture of your brand.
-
Keep the sender neutral
A survey with your logo tells people which brand is asking. A neutral title and theme keep the comparison fair.
-
Shuffle the brands
Turn on random order of options in question five to keep any one brand from always sitting at the top.
-
Ask category buyers
Perception counts from people who choose in your category. None of the above in question one shows who to set aside.
-
Repeat after big changes
Run it again after a rebrand, a price change or a new campaign, with the same factors and brands, and compare.
More brand perception questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Brand image
- Which three words describe our brand?
- How would you describe our brand to a friend?
- Which of these brands feels most modern to you?
Trust and value
- How much do you trust our brand?
- Is our brand worth its price?
- Which brand gives you the most for your money?
Loyalty
- How likely are you to recommend our brand to a friend, from 0 to 10?
- What would make you switch to another brand?
- How long have you been using our brand?
Questions about this template
What questions should a brand perception survey ask?
What people weigh when they choose in your category, how much the brand matters to them, how well each brand satisfies them and which brand they prefer now. This template asks all of it in seven questions.
What do I replace before sending it?
The placeholders: Product/service 1–4 in question one and Brand 1–4 in questions four and five. Put your products and your brand with its competitors in their place, and check that the four factors in question two fit your category.
Does it work on the Free plan?
The two matrix questions need Basic or a higher plan, and the 14-day Premium trial every new account starts with includes them. Every other question works on Free, where you can replace each matrix with separate rating questions.
How is brand perception different from brand awareness?
Awareness asks whether people know your brand. Perception asks what they think of it next to the alternatives. If you are not sure people know you, run a brand awareness survey first.
Are the answers anonymous?
Respondents give their age and education, not their name. Turn on anonymous mode to hide IP address, country, browser and device in the results.
Find out where your brand stands.
Add your brand and three competitors, then share the link with buyers in your category.