Secret Santa Questionnaire: 30 Questions to Send Before the Draw Free survey template
Commercial feedback survey. Hear what viewers took from your ad.
Ask how well people remember your TV or video commercial, how they rate it next to competitors and what message they took away. Nine questions, three of them in the viewer’s own words.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 9 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
You know what your commercial was meant to say. Ask viewers what they heard before you book more airtime.
The 9 commercial feedback survey questions in this template.
The product and ad recall first, then the ratings, then three open questions. Every question is optional.
The product and the ad
-
How familiar are you with our product?
Why ask it. Separates users from people who know the product only from the ad. On Basic and higher plans, filter by it to compare how the two groups see the commercial.
-
How well do you remember our commercials?
Why ask it. Ad recall. The third answer marks a brand people remember while its commercials slip by.
Ratings
-
How would you evaluate the effectiveness of our commercial?
Why ask it. One score for the commercial, to compare with the next one.
-
What impression did the commercial make on you?
Why ask it. A quick like or dislike in one tap, before the questions that ask why.
-
What are the best words to describe our commercial?
Why ask it. How the commercial comes across. Compare the words people tick with the tone you set in the brief.
-
How do you rate our commercial compared to that of our competitors?
Why ask it. Your commercial against the category, from much better to much worse.
In the viewer’s words
-
What do you think we wanted to convey with our commercial?
Why ask it. Checks whether the main message got through. Read the answers next to the message you intended.
-
What do you like about our commercial?
Why ask it. What to keep in the next cut or the next commercial.
-
Is there anything you don’t like?
Why ask it. What to change before you spend more on airtime.
How to create a commercial survey from this template.
- 1
Copy the template
Sign up free or log in after you click “Use this template”. Your account gets its own copy of all nine questions to edit. The copy waits in your survey list as a draft.
- 2
Make it yours
Name the product and the commercial in the questions, match the words in question five to your brief, and add a rule so people who don’t remember the commercials skip the ratings.
- 3
Reach the viewers
Embed the survey on the page with the video, share the link in the post where the commercial runs or show the QR code after a screening.
- 4
Read the scores
The 1–5 effectiveness rating, the words people picked and the comparison with competitors each get a chart. Share a read-only report link with your agency or export the data.
How to read commercial feedback survey results.
Recall and rating
Question two shows how many people remember the commercial, and the 1–5 rating shows what they think of it. On Basic and higher plans, filter the rating to the people who remember it well.
Against the competition
The comparison question shows whether viewers put your commercial above or below others in the category.
The message that landed
Open answers to question seven show what people think you wanted to say. Export everything to Excel, CSV or SPSS on any plan and compare it with the brief.
How to get more viewers to answer.
-
Ask right after the ad
Put the survey link or the embedded survey next to the video, so people answer while the commercial is fresh.
-
Say which commercial you mean
Name the commercial or describe its opening scene in question two. People then rate the ad you ran.
-
Keep the open questions
The three open questions hold the reasons behind the scores. They are optional, and nobody gets stuck on them.
-
Compare two cuts
To compare two cuts, copy the template once for each and put the effectiveness ratings side by side.
More commercial feedback questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Message and brand
- Which brand was the commercial for?
- What is the one thing you remember from the commercial?
- Did the commercial change your opinion of the brand?
What viewers do next
- After watching the commercial, how likely are you to try the product?
- Did you look up the product after seeing the commercial?
- Would you share this commercial with a friend?
Where they saw it
- Where did you see the commercial?
- How many times have you seen it?
- Did you watch the commercial to the end?
Questions about this template
What questions should a commercial feedback survey ask?
How familiar viewers are with the product, how well they remember the commercial, how effective they find it, how it compares with competitors and what message they took away. This template asks all of it in nine questions.
Does it work for a TV ad and an online video?
Yes. The questions fit any commercial. Embed the survey where the video runs, share the link in the post, or show the QR code after a screening.
How do I ask about a commercial that has not aired yet?
Use the product commercial form template. It is written for a test audience that watches a new commercial before it goes on air.
Are the answers anonymous?
The template asks for no name or e-mail. To also hide IP address, country, browser and device, turn on anonymous mode in the survey settings.
Check what viewers took away from your commercial.
Name your commercial and share the link next to the video.