Secret Santa Questionnaire: 30 Questions to Send Before the Draw Free survey template
Grocery shopping habits survey. Learn how your customers fill their carts.
Sixteen questions on who does the shopping, how often and where, which brands people buy, how much they spend in a month and how much food goes unused. Use it as a grocery store survey or for your food brand.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 16 ready questionsAbout 3 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
Every cart says something about the household behind it. Sixteen questions cover who shops, how often and how much food ends up unused.
The 16 grocery shopping survey questions in this template.
The shopper and the brands, how they shop, food at home, then a short profile. Every answer is a tap on a phone.
The shopper and the brands
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Who is responsible for grocery shopping in your household?
Why ask it. Shows whether the respondent decides what goes into the cart. People who are not responsible for shopping at all end the survey here.
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In the last few months, have you purchased any of our groceries?
Why ask it. Keeps the rest of the survey to your customers: people who answer No end the survey here.
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Which types of groceries have you bought in the last few months?
Why ask it. The categories people buy, several per shopper. Swap in the categories you sell, and the Other field catches the rest.
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How important is the brand to you when choosing groceries?
Why ask it. How brand-loyal the shopper is. Low scores mean price, placement and offers decide more than the label.
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Which brands do you usually buy?
Why ask it. Your place among the brands people buy. Replace Brand 1 to Brand 4 with your brand and your competitors.
How they shop
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How often do you shop for groceries?
Why ask it. Daily top-up shoppers and monthly big-cart shoppers need different offers.
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How fast do you usually consume the groceries you buy?
Why ask it. How fast groceries run out tells you how often a shopper has to come back.
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Where do you generally buy your groceries?
Why ask it. The store formats you compete with, from local grocers to warehouse stores.
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What is your household’s average monthly grocery bill?
Why ask it. The monthly grocery budget per household. Change the ranges and the currency for your market.
Food at home
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Do you eat breakfast at home?
Why ask it. A habit question that sizes the market for breakfast products. Swap it for the meal your range is built around.
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Do you consider yourself a healthy person?
Why ask it. Shows how much room there is for healthier lines and labels.
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What percentage of the groceries you buy, on average, would you say are not used?
Why ask it. Food waste in the shopper’s own estimate, useful when you choose pack sizes and promotions.
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How much do you agree with this statement: “I buy more food than I need”?
Why ask it. The same topic from the attitude side, on a five-step scale from strongly disagree to strongly agree. Each shopper picks one answer.
Profile
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What’s your age?
Why ask it. Shows whether shopping habits differ by age.
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What’s your marital status?
Why ask it. The household type, read together with who does the shopping.
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What’s your educational background?
Why ask it. Completes the shopper profile. Delete it if you won’t use it.
How to create a grocery shopping survey from this template.
- 1
Copy the template
Click “Use this template” and sign up or log in. Your account gets a copy of the 16 questions with the logic rules in place. The copy appears in your survey list as a draft.
- 2
Make it yours
Replace the grocery types and brands with your own and set the bill ranges in your currency. To hear from non-customers too, change the rule on question two so No jumps to question six.
- 3
Reach shoppers
Print the QR code on receipts and shelf signs, share the link in your loyalty newsletter or embed the survey on your online store.
- 4
Read the report
Who shops, how often, the monthly bill and the share of food that goes unused each have a chart. Export the answers to Excel, CSV or SPSS on any plan and compare them with your sales.
How to read grocery shopping survey results.
The shopping rhythm
Shopping frequency, how fast food runs out and the monthly bill together show how often households come back and how much they spend.
Your brand in the cart
The brand rating and the brands your customers buy show how loyal they are and which other brands share their cart.
Waste and health
Two questions on unused food and one on health point to pack sizes, portions and healthier lines. Export everything to Excel, CSV or SPSS on any plan.
How to get more shoppers to answer.
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Reach the main shopper
The person who does the shopping holds the receipt. Print the QR code there.
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Fill in the placeholders
Brand 1 to Brand 4 stand in for your brands, and the four grocery types are examples. Replace them with yours before you send the link.
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Use local money
Set the monthly bill ranges in the currency and at the price level of your market.
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Ask in the store
A QR code at the checkout or on a shelf sign reaches shoppers while groceries are on their mind.
More grocery shopping survey questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Online grocery shopping
- How often do you order groceries online?
- Do you prefer home delivery or pickup at the store?
- What stops you from buying groceries online more often?
In the store
- How easy is it to find what you need in our store?
- How satisfied are you with the freshness of our produce?
- How long do you usually wait at the checkout?
Deals and loyalty
- How often do you buy products on promotion?
- Do you use a store loyalty card?
- What kind of discount would make you switch stores?
Questions about this template
What questions should a grocery shopping habits survey ask?
Who does the shopping, how often and where, which brands people buy, the monthly grocery bill, how fast food is used and how much goes to waste, plus a short profile. This template asks all of it in 16 questions.
Can I use it as a grocery store survey?
Yes. Replace the brands with what you stock, add questions about your store from the list above and print the QR code on receipts.
Does it cover online grocery shopping?
The template asks about stores and markets. Add an online option to the where-do-you-buy question, or add the online grocery questions above to cover delivery and pickup.
How long does it take to answer?
About three minutes. All 16 questions are closed. Shoppers answer with taps on a phone.
Is the survey anonymous?
It collects household facts such as age and marital status, but no name or e-mail. Anonymous mode, on every plan, hides IP address, country, browser and device as well.
Find out how your shoppers fill their carts.
Swap in your brands and print the QR code for the checkout.