WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Product commercial test form. Test the ad before it goes on air.
Show a test audience your new commercial, then ask whether they liked it, what they felt, whether it stands out and which point and product advantage they took away. Seven short questions.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 7 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
Airtime is the expensive part of a commercial. Show the cut to a test audience first, and change it while changes are still cheap.
The 7 commercial test questions in this template.
The first reaction, then the message and the product, then age. Viewers answer right after they watch the commercial.
First reaction
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Did you like the commercial?
Why ask it. A first verdict on a four-step scale, with room for mixed feelings in the middle.
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Which emotions did you feel while watching the commercial?
Why ask it. The emotions the commercial leaves behind. It is the one required question, so every viewer answers it.
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Would you pay attention to this commercial if it were on TV?
Why ask it. Whether the commercial would stand out on air, asked before you pay for airtime.
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Does this commercial stand out from other brands’ ads for the same kind of product?
Why ask it. Checks that the commercial does not look like every other ad in the category.
Message and profile
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Share your opinion on what the main point of this commercial is:
Why ask it. Shows whether viewers got the message you meant to send.
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What is the main advantage of the product described in the commercial?
Why ask it. Shows which product benefit came through. If it is not the one in your brief, the commercial needs another pass.
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What’s your age?
Why ask it. Shows whether the commercial works for the age group it targets.
How to set up a commercial test from this template.
- 1
Copy the form
Hit “Use this template” and create a free account or log in. The form is copied to your account with its seven questions. The copy waits in your survey list as a draft.
- 2
Make it yours
Name the product in the questions, set the emotions in question two to the ones you aim for and add an open question for viewers who answered No, with a rule that shows it only to them.
- 3
Show it to a test audience
Embed the form under the video on a test page, share the link with your test group or show the QR code on screen after a screening.
- 4
Read the reactions
Whether viewers liked the commercial, the emotions it raised and whether they would notice it on TV each get a chart. Share a read-only report link with the creative team or export the data.
How to read commercial test results.
Liking and standout
Questions one and three show whether viewers like the commercial and would notice it on TV. A cut people like but would not notice needs a stronger opening.
Emotions
The emotion chart shows what the commercial makes people feel. Compare it with the emotion you planned in the brief.
Message and benefit
Open answers to questions five and six show the point and the product advantage viewers took away. Export them to Excel, CSV or SPSS on any plan and sort them by theme.
How to run a fair commercial test.
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Show the commercial first
Every question assumes the viewer has just watched it. Put the video right before the form, on the same page or the same screen.
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Invite your target audience
Test with people from the age group and market the commercial is for. The age question shows who you reached.
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Test two cuts
Use the template once for each version, show each one to a separate group and compare the answers.
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Test before the edit is final
Run the test while you can still change the voice-over, the ending or the product shot.
More commercial test questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Brand and recall
- Which brand was the commercial for?
- What do you remember most from the commercial?
- Was the brand name easy to catch?
Intent
- How likely are you to buy the product after watching the commercial?
- Would you look for more information about the product?
- Would you share the commercial with a friend?
Execution
- Was the commercial too long, too short or about right?
- How did you like the music?
- Was there a moment that confused you?
Questions about this template
What questions should a commercial test form ask?
Whether viewers liked the commercial, which emotions it raised, whether it would stand out on TV and next to other brands, what its main point is and which product advantage it shows. This template asks all of it in seven questions.
When should I use this form instead of the commercial feedback survey?
Use this form to test a new commercial with a test audience before it airs. The commercial feedback survey asks people about a commercial they have already seen.
How do I show the commercial to respondents?
Embed the form on a page right under the video, or show the commercial at a screening and put the form’s QR code on screen afterwards.
Why does the first question have four answers?
Mostly yes and Mostly no let viewers say they mostly liked or mostly disliked the commercial, instead of forcing a plain Yes or No.
Are the answers anonymous?
The form asks for age only. Anonymous mode in the survey settings hides IP address, country, browser and device on top of that.
Test your next commercial before it airs.
Name your product and show the form to your test audience after the screening.