WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Website visitor survey template. Build a profile of the people who read your site.
Fourteen questions that profile your audience: how they use the internet and on which devices, which search engines and social networks they use, whether they work and in which department, and a short demographic profile.
Free plan: 100 responses a month and up to 50 surveys, no credit card.
The template’s real survey on a phone.
- 14 ready questionsAbout 2 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
Analytics counts your visitors but cannot say who they are. A short survey on your site lets them tell you.
The 14 website visitor survey questions in this template.
Internet habits, search and social media, work, then a short profile. Every question is optional.
Internet habits
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How often do you use the Internet?
Why ask it. Separates visitors who are online every day from those who drop by now and then.
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How much time do you spend on the Internet each day?
Why ask it. Time online each day, to judge how much attention your content can ask for.
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Which devices do you use?
Why ask it. Analytics sees the device of one visit. This answer covers every device a visitor uses.
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What do you need the Internet for?
Why ask it. Work, learning, shopping or news: it frames what visitors expect from your site.
Search and social media
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Which search engines have you used (at least once) from the list below?
Why ask it. Where your search traffic can come from. Edit the list for your market.
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What’s your favorite search engine?
Why ask it. The visitor’s main search engine, one answer per person.
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Which social media do you use?
Why ask it. Where your audience spends time on social media. Add the networks that matter in your market.
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Which social network is your favorite?
Why ask it. The channel worth posting in first, one answer per person.
Work
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Do you work at the moment?
Why ask it. Separates working visitors from everyone else, and decides who sees the department question.
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Which department do you belong to?
Why ask it. For B2B sites, it shows which teams your content reaches.
Profile
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What’s your gender?
Why ask it. The first line of the demographic profile.
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How old are you?
Why ask it. Shows which age groups your content reaches.
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What’s your marital status?
Why ask it. Household context for consumer sites. Delete it on a B2B site.
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What’s your educational background?
Why ask it. Helps you set the depth and tone of your content.
How to create a website visitor survey from this template.
- 1
Copy the template
Press “Use this template”, then sign up free or log in. The 14 questions and the rule that skips the department question are copied to your account. The copy waits in your survey list as a draft.
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Make it yours
Update the search engines and social networks for your market. Visitors who don’t work already skip the department question.
- 3
Put it on your site
Embed the survey on a page, show it as a pop-up, or share the link in your newsletter and social posts.
- 4
Read the profile
Devices, search engines, social networks and the visitor profile are charted question by question. Export the answers to Excel, CSV or SPSS on any plan.
How to read website visitor survey results.
Who reads your site
Age, gender, education and work describe your typical visitor. Compare them with the audience you built the site for.
Where to reach them
The search engine and social media charts show where new visitors can come from and which channels to post in first.
Visitors by segment
On Basic and higher plans, filter the answers by device or by work to see how smartphone users or working visitors differ. Export everything to Excel, CSV or SPSS on any plan.
How to get more visitors to answer.
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Place it where reading ends
Embed the survey at the end of your most-read articles, where readers have a moment to answer.
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Say why you ask
One line on the first screen, such as “Help us write for you”, explains the personal questions.
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Update the lists
Check the search engines and social networks before you publish: keep the ones your audience uses and add the ones popular in your market.
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Keep it anonymous
The template asks for no name or e-mail. Turn on anonymous mode in the survey settings to also hide IP address, country, browser and device.
More website visitor survey questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
This visit
- How did you find our site today?
- What did you come to our site for?
- Did you find what you were looking for?
Interests
- Which topics would you like us to cover?
- Which content format do you prefer: articles, videos or podcasts?
- How often do you visit our site?
Feedback on the site
- How easy is our site to navigate, from 1 to 5?
- What is missing on our site?
- How likely are you to recommend our site to a friend, from 0 to 10?
Free tools for your results
- Sample size calculatorHow many visitors need to answer for the profile to describe your audience.
- Margin of error calculatorHow precise each share in the profile is, such as the share of smartphone users.
- Response rate calculatorHow many visitors answered out of those who saw the survey.
More templates
Questions about this template
What questions should a website visitor survey ask?
How visitors use the internet and on which devices, which search engines and social networks they use, whether they work, and a short demographic profile. This template asks all of it in 14 questions, and the list above adds questions about the visit itself.
How do I add the survey to my website?
Embed it on a page, show it as a pop-up, or link to it from a banner or your newsletter.
How is it different from web analytics?
Analytics records what visitors do on your site. The survey asks who they are and how they use the internet the rest of the time.
Is the survey anonymous?
The template asks for no name or e-mail. Turn on anonymous mode in the survey settings to also hide IP address, country, browser and device. It works on every plan.
Can I change the options?
Yes. After you copy the template, edit any question and option, for example the search engines and social networks used in your country.
Meet the people behind your traffic.
Embed it on your site and see who reads it.