WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Customer preference survey template. Learn why buyers pick one brand over another.
Thirteen questions on how often people buy your product, where and for whom, which brands they know and choose, and what matters most when they decide. Put in your product and your competitors’ brands, then send the link.
Free plan: 100 responses a month and up to 50 surveys, no credit card. Matrix questions work on Basic and higher plans. Every new account starts with a 14-day Premium trial that includes them.
The template’s real survey on a phone.
- 13 ready questionsAbout 3 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
A buyer takes one brand and leaves another, and the reason stays at the shelf unless you ask. The next package, price or ad can start from their reasons.
The 13 customer preference survey questions in this template.
Buying habits first, then the brands people know and choose, then what decides the purchase. Change any question to fit your product.
Buying habits
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How often do you buy this product?
Why ask it. Separates frequent buyers from occasional ones. Replace “this product” with your product here and in the questions that follow. People who answer Never end the survey here.
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Who do you usually buy this product for?
Why ask it. Tells you whether the buyer is also the user, which changes who your packaging and ads should speak to.
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Where do you usually buy this product?
Why ask it. Shows which channels matter for shelf space and online ads.
Brands they know and choose
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What’s your favorite brand of this product?
Why ask it. An unprompted answer. The brand people name before they see any list is the one they think of first.
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What other brands do you know?
Why ask it. Unprompted awareness of the rest of the market. Count how often your brand and each competitor come up.
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How often did you buy products from the brands below during the last 6 months?
Scale: 1, 2, 3, 4, 5
Why ask it. Purchase frequency for each brand on one screen. Replace Brand 1 to Brand 5 with your brand and four competitors.
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Why do you regularly buy products of your favorite brand?
Why ask it. The reasons behind loyalty: trust, quality, packaging or price. The one most people tick is the one to protect.
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What would you do if the products of your favorite brand were out of stock?
Why ask it. Tests how firm the preference is. The share who buy another brand is what an empty shelf costs.
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What brands would you consider if you don’t find the products of the brand you prefer?
Why ask it. Names the competitor that gets the sale when the preferred brand is missing.
What decides the purchase
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What is the first thing you pay attention to when choosing a product?
Why ask it. The first filter in the buying decision. Whatever wins here belongs on the front of the package and in the ads.
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Please specify how important the following factors are when purchasing
Scale: 1, 2, 3, 4, 5
Why ask it. Six purchase factors rated side by side, from price and quality to reviews.
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Are you aware of the X brand?
Why ask it. Your brand funnel in one question, from regular buyers to people who never heard of you. Replace X with your brand.
Profile
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What’s your age?
Why ask it. Shows whether younger and older buyers prefer different brands.
How to create a preference survey from this template.
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Copy the template
Click “Use this template” and log in, or sign up free. All 13 questions, both matrices and the rule after question one are copied to your account. You’ll find the copy in your survey list, saved as a draft.
- 2
Make it yours
Replace “this product”, Brand 1 to Brand 5 and the X brand with your own names. People who never buy the product end the survey after question one. To count their brand awareness too, point that rule to question twelve.
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Reach real buyers
Print the QR code on the package or the receipt, share the link in your newsletter, or embed the survey on your site.
- 4
Read the report
Brand purchases over six months and the six buying factors each get a chart from their matrix. Export the answers to Excel, CSV or SPSS on any plan.
How to read customer preference survey results.
Where your brand stands
The awareness question sorts people into regular buyers, occasional buyers, those who know you but never tried, and those who never heard of you. On Basic and higher plans, filter every other answer by how often people buy.
What wins the choice
The importance matrix puts brand, design, price, quality, reputation and reviews on one chart. Read it next to the first thing people notice to decide what leads on the package.
Who you lose to
Open answers name the brands people know and the ones they switch to. Export them to Excel, CSV or SPSS on any plan and count the mentions of each competitor.
How to get useful answers from buyers.
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Name the product
Replace “this product” everywhere with the product’s name. Every respondent then thinks of the same thing.
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List your real competitors
Put the brands buyers actually compare you with in the matrix and in the awareness question.
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Ask right after the purchase
A QR code on the package or the receipt reaches people while the choice is fresh.
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Repeat it twice a year
The matrix asks about the last six months, so a survey every half year shows how your brand’s share moves.
More customer preference questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Price and value
- How much would you expect to pay for this product?
- Would you switch brands for a lower price?
- How would you rate the value for money of your favorite brand?
Product and packaging
- Which package size do you usually buy?
- Which flavor or variant do you prefer?
- How important is eco-friendly packaging to you?
Loyalty and discovery
- Where did you first hear about your favorite brand?
- What would make you try a new brand?
- How likely are you to recommend your favorite brand to a friend, from 0 to 10?
Questions about this template
What questions should a customer preference survey ask?
How often and where people buy, who they buy for, which brands they know and choose, why they stay loyal, what they do when their brand is missing and which factors matter most. This template asks all of it in 13 questions.
Is a consumer preference survey the same thing?
Yes, the two names describe the same survey. Both ask buyers which brands and product features they prefer and why, and this template works for either.
How do I add my own brands?
After you copy the template, replace Brand 1 to Brand 5 in the matrix, the X brand and “this product” with your own names. Matrix questions work on Basic and higher plans.
Can I run it as a quick customer preference poll?
Yes. Keep two or three questions, such as where people buy and the first thing they notice, and delete the rest. A poll of choice questions works on every plan, including Free.
Is the survey anonymous?
Yes, nothing in it identifies a buyer. For extra privacy, anonymous mode hides IP address, country, browser and device. It is available on every plan.
Find out why buyers choose your brand.
Copy the template, add your brands and send the link today.