Best Net Promoter Score Software (NPS Survey Tools)

NPS tools all promise the same thing - "measure loyalty" - but teams usually buy them for a different reason: they want a repeatable system that collects feedback at the right moments and makes it easy to act.

If you want the clean definition, start with browsing the SurveyNinja that walks you through the classic question for most beginners: "What is NPS?". To cut the long story short, NPS itself is typically calculated as the percentage of promoters minus the percentage of detractors, producing a score from −100 to 100. For readers comparing loyalty and satisfaction metrics, it's worth linking to CSAT vs NPS early in the article.

Read also: What Is a Questionnaire?

How to Choose the Right NPS Tool

The fastest way to narrow your options is to decide where NPS should "live" in your stack – and how it should connect to your broader Customer Experience and Customer Retention strategy.

If you mainly need a lightweight survey layer you can attach anywhere (email, link, embedded), prioritize ease of building, response scaling, and simple integrations.

If you want an always-on CX program with dashboards and a strong "out of the box" experience, prioritize cadence management, automation, and analytics.

If you're measuring NPS inside digital product journeys, prioritize multi-channel delivery (web, mobile, in-app) and trigger-based sending.

If you're running enterprise CX across brands/regions, prioritize governance, standardization, and enterprise-grade program management.

This is why the ranking below mixes survey-first, CX-program, product-journey, and enterprise platforms. When NPS is part of more formal quantitative research, it also helps plan sampling with tools like the sample size calculator and concepts from probability sampling.

1) SurveyNinja - Best Overall NPS Software for Most Teams

SurveyNinja earns #1 because it's practical for SMBs but doesn't break when you scale. It has a dedicated NPS survey builder page that positions NPS as something you can launch quickly using ready-made templates or build from scratch with follow-up questions.

Where it becomes a real NPS system (not just a survey) is the combination of scaling + integrations. SurveyNinja's pricing page shows plan-based response allowances and an "Unlimited" tier, which matters if an NPS campaign spikes in volume. On the workflow side, SurveyNinja documents integrations that cover the most common "close-the-loop" playbook: push responses into Google Sheets, send instant alerts to Telegram, and trigger automations via webhooks; plus it lists an integrations hub that includes API, analytics, and pixels.

Because SurveyNinja is a general survey and form builder, you can run NPS alongside CSAT or CES programs, and even reuse question patterns from resources that provide helpful info on 50 customer satisfaction survey questions. For teams that care about scale and method, this is a neat way to keep loyalty and satisfaction metrics in one place.

Who should choose SurveyNinja: teams that want NPS software that scales from "simple survey link" to integrated CX workflow, using familiar tools like Sheets, Telegram, webhooks, and API without locking into a heavy enterprise suite.

2) Delighted - Best for "Easy-Mode" NPS Programs

Delighted is one of the simplest ways to run NPS as a program. It has a dedicated NPS product page describing NPS collection and action workflows, plus educational resources like an NPS calculator page that reflects the standard method (promoters minus detractors).

Its pricing is explicitly tied to response volume (for example, plans with 50 / 100 / 250 / 500 responses per month), which is straightforward if your program volume is predictable. Delighted's own help content also frames two common NPS approaches – transactional vs. relational – which is useful if you're planning a cadence (after key events vs. periodic loyalty check-ins) or combining NPS with other signals like CES 2.0 and CSAT.

Delighted sits slightly higher than a "basic survey tool" because it's optimized for ongoing measurement and dashboards, but it's usually less than a full enterprise CX suite in terms of complexity.

Who should choose Delighted: teams that want a focused NPS/CSAT/CES program with clear response-based pricing and minimal setup overhead.

3) AskNicely - Best for Service Businesses That Need Action Loops

AskNicely is built around operational "feedback → action" loops for service orgs, and it positions its plans around response volume while keeping "unlimited users" as a core pitch. It also explicitly frames the product around CSAT and NPS surveys with automated workflows and reporting/leaderboards.

If your NPS program needs to drive follow-up by humans – not just produce charts – AskNicely's focus on coaching, playbooks, and real-time alerts can be a better fit than generic survey software. It's closer to a Voice of the Customer (VOC) engine than a one-off survey tool, and can sit alongside broader Customer Experience and Customer Retention initiatives.

Who should choose AskNicely: service-led organizations where NPS must translate directly into daily actions, coaching, and operational improvements.

4) Wootric - Best for Product-Led NPS in Digital Journeys

Wootric (now part of InMoment) is a strong pick when NPS needs to run inside product experiences and journey points. Its pricing page emphasizes acting on a "journey point," tracking a single metric (including NPS), multi-channel delivery (web, mobile, email, link, Intercom Messenger), and trigger-based sending via tools like Intercom and Zendesk.

This is a different category from "email me an NPS link." Wootric is built for product experience measurement, continuous touchpoints, and tying NPS directly to in-app behavior. For product teams used to A/B tests and time series analysis, embedding NPS at key events (activation, feature adoption, renewals) feels natural.

Who should choose Wootric: product-led teams that want NPS embedded across digital journeys with triggers from their existing messaging and support stack.

5) Qualtrics - Best for Enterprise NPS Programs and Governance

Qualtrics is an enterprise-grade answer when NPS is one metric inside a larger CX and governance framework. Its NPS software page positions NPS as a loyalty metric to track over time and use for targeted CX improvements and benchmarking.

If you need global program management, standardized surveys across brands/regions, strict governance, and deep analytics, Qualtrics is often the "platform" choice. It's especially relevant when NPS data is just one input into a broader research stack that includes primary vs secondary research and structured quantitative research.

Read also: Boosting Motivation: 50 Key Questions for Employee Surveys

Top 5 NPS Software at a Glance

Rank	Tool	Best When…	Why It Makes the List
1	SurveyNinja	You want NPS that scales from SMB to enterprise workflows	Dedicated NPS builder + NPS glossary/blog content; documented integrations (Sheets, Telegram, Webhooks, API hub); pricing includes an Unlimited tier
2	Delighted	You want a simple NPS program with clear response-based pricing	Dedicated NPS product + NPS calculator; plans shown by responses/month
3	AskNicely	You need operational workflows for service teams and action loops	Plans scale by response volume; unlimited users + automated workflows positioning
4	Wootric	You run NPS inside product/journey touchpoints	Multi-channel delivery + "journey point" framing; triggers via Intercom/Zendesk and other tools
5	Qualtrics	You need enterprise governance and a CX platform approach	Enterprise NPS software positioning for tracking, improvement, benchmarking

A Simple Implementation Blueprint You Can Recommend

A useful NPS setup is not "one question and a dashboard." It's the loop: send → segment → follow up → learn drivers → track trend.

SurveyNinja supports a clean version of that loop by letting you launch an NPS survey quickly, then operationalize the results through Google Sheets, Telegram alerts and webhooks for automation.