Funil de respostas

Where the survey is abandoned

"Few responses" rarely means few people arrived. Usually one specific question is where people close the tab.

Reply to the person in the language they write in.

Build the picture

1. get_quiz_summary — how many finished (filled_completely) and how many started but left (started_not_finished).
2. get_quiz_answers with is_complete false — the unfinished responses, paged with limit and offset. Each lists every question in order; the last one with an answer is where that person stopped. The report will not do: it holds only completed responses.
3. get_quiz_structure — question order and types, to tie a position to content.

Compute the completion share and, from the unfinished responses, how many people stopped at each question: the question where most of them stop is where the drop happens.

If unfinished responses are not kept. They are not part of every plan: incomplete_answers in get_workspace_tariff (it needs the workspace_id from get_workspace_list) tells whether they are. Without them is_complete false returns completed responses instead, so check the is_complete field of what comes back. When they are not available, say so plainly: there is nothing to compute the drop-off point from. What is left is the completion share from get_quiz_summary and a reading of the survey itself: length, order, required questions. That is weaker, and the person should be told, not handed a guess dressed up as a measurement.

Reading it

• A steady decline of a few percent from question to question is normal.
• A cliff at one question is the problem. Look at it closely.
• A cliff on the first screen is about the promise, not the question: people did not understand what the survey is for, or saw that it is long.
• A cliff at the last step is almost always contacts: they were asked for before the person understood why to give them.

Common causes by type

What to propose

Specific edits instead of "shorten the survey": make this one optional, move that one later, split this matrix, add one line explaining why you ask.

Ask for contacts at the end, after the person has already invested effort.

What not to do

• Do not compute conversion over all responses if some are your own test runs. Cut them off by date first.
• Do not draw conclusions from twenty responses.
• Do not edit the survey yourself. Present the findings and propose changes.
• Do not suggest a plan upgrade or lead to payment. If a limit is hit, state the fact and stop.