Survey platform

Surveys teams can trust from first question to final report

Create, distribute, analyze, brand, automate, and control surveys without stitching together separate tools or writing code.

Builder

How would you rate our product?
Excellent - everything works well
Good, but there are issues
Needs serious improvement

Preview

How likely are you to recommend us?

0
1
2
3
4
5
6
7
8
9
10
Not likelyVery likely

Analytics

62%
Excellent
28%
Good
10%
Poor

40+question formats
for different research jobs
10ways to distribute
and embed surveys
9+integrations
for your workflow

How it works

Three steps to your first usable data

1

Create a survey

Start from a template, blank canvas, or AI prompt. Add logic, design, and 40+ question formats in minutes.

2

Distribute it

Use a link, website widget, pop-up, email, QR code, iframe, or respondent panel depending on the audience.

3

Analyze results

Read live charts, filters, crosstabs, individual answers, exports, and shareable reports without manual cleanup.


AI builder

Create a survey in 30 seconds by describing the task

Write a prompt, paste context, or use AI tools to draft structure, questions, answer options, and better wording.

AI

A builder you can simply brief

AI turns research context into a draft you can edit, rather than making your team start every questionnaire from scratch.

  • Generate a survey from a written prompt
  • Improve wording, remove bias, and clarify answer options
  • Plan research questions, hypotheses, and personas
  • Summarize open-ended answers into themes and risks
  • Use English, Spanish, and Portuguese interfaces

Example prompt

"Employee satisfaction survey after rolling out new internal software."

1-10

How easy is the new software to use?

Scale

Role

What is your role in the company?

Single choice

NPS

Would you recommend this tool to colleagues?

NPS scale

Text

What should be improved first?

Open answer


Question types

40+ formats, from simple choice to rich research inputs

Use the right input for NPS, tests, intake forms, product research, employee feedback, interviews, and fieldwork.

01

Core blocks

  • Welcome screen
  • Text message
  • Question group
  • Thank-you screen
  • Payment step
02

Choice

  • Single choice
  • Multiple choice
  • Media choice
  • Yes or No
  • Dropdown
  • Area selection
  • Card sorting soon
  • Map choice soon
03

Rating

  • Rating
  • Ranking
  • Scale
  • Slider
  • Matrix
  • Semantic differential soon
04

Contacts

  • Full name
  • Email
  • Phone number
  • Date and time
05

Open input

  • Text field
  • File upload
  • Audio answer soon
  • Video answer soon
  • Click area
06

Advanced

  • HTML block
  • Click test
  • Pair comparison
  • Numeric answer
  • A/B question test soon

Quizzes and scoring

Points, correct answers, and final results

Build knowledge checks, training quizzes, qualification forms, and scored assessments with automatic calculation.

100

From answer to result automatically

Set scoring rules once. SurveyNinja calculates the result, shows tailored outcomes, and keeps score data in analytics.

  • Assign points to answer options
  • Mark correct and incorrect answers
  • Show a final score on completion
  • Create result segments by score range
  • Export scores with respondent data

Quiz result

+2

Product basics

Correct answer

+2

Security policy

Correct answer

0

Data retention

Incorrect answer

6/8

Final score

Result segment: Good


IF

Logic that feels simple inside the builder

Create branching paths in a few clicks so each respondent sees only relevant questions and final screens.

  • Show or hide questions based on answers
  • Jump to specific steps in the survey flow
  • Use different final screens by segment
  • Capture UTM and CRM IDs through hidden fields
  • Close by quota, date, timer, or access rule

Branching example

Q1

Are you already a customer?

Yes / No / Not yet

Yes

How long have you used us?

Existing customer path

No

What stopped you from buying?

Prospect path

End

Final screen by condition

Different messages for different segments


Product feedback dashboard

1,247

responses

83%

completion

+67

NPS

Easy interface68%
Speed54%
Value for money41%
Reliability37%
SUM

Analytics where decisions happen

Read responses in real time, apply filters, build crosstabs, and export reports without leaving the platform.

  • Charts and tables for each question
  • Date, segment, and answer filters
  • Crosstabs and shareable report links
  • XLSX, CSV, PDF, and Word exports
  • AI summaries for open-ended answers

AI analysis

Open-ended answers become data, not just text

Turn hundreds of comments into themes, sentiment, risks, and recommended actions.

Analysis of "What should we improve?"

Users mostly ask for faster page loading and a smoother mobile interface. Support quality is mentioned positively.

Speed - 43% Mobile UX - 31% Support - 18% Other - 8%
312comments
4themes
62%positive
14%negative
Positive
62%
Neutral
24%
Negative
14%
AI

Summaries without manual reading marathons

Free-text comments often contain the most valuable insight. AI makes them scannable and usable in seconds.

  • Auto-summary of long text datasets
  • Theme clustering by repeated ideas
  • Sentiment analysis by response group
  • Trend and risk extraction
  • Exportable findings for reports

Design and branding

Surveys look like part of your product

Control the respondent experience from visual theme and copy to custom domains and email delivery.

Aa

Design themes

Save colors, fonts, backgrounds, radius, and layout settings as reusable survey themes.

DNS

Custom domain

Publish surveys on your own URL for a respondent experience that feels native to your brand.

@

Custom SMTP

Send respondent emails and notifications through a sender domain your audience recognizes.

Logo

Your logo everywhere

Add brand marks to survey screens, emails, and shared report experiences.

WL

White-label options

Remove platform copyright where your plan supports full branded delivery.

Text

Custom labels

Adapt buttons, system messages, validation copy, and final screens to match your tone.


Distribution

10 ways to collect responses

Choose the channel that fits the audience, from website prompts and QR codes to email and sourced respondents.

Link

Direct link

Share a short URL in email, chat, or campaigns.

Mail

Email

Send surveys to a list and track completion.

Pop

Pop-up

Show a survey over your website when context matters.

Widget

Widget

Use a floating launcher on the side or bottom.

Button

Site button

Place a survey trigger anywhere on a page.

Frame

Iframe embed

Place the full survey inside page content.

QR

QR code

Use it for booths, receipts, packaging, or print.

Share

Social channels

Share surveys in communities and messenger channels.

PDF

Print PDF

Prepare an offline version for fieldwork or offices.

Panel

Respondent panel

Reach a target audience when you need sourced respondents.


Integrations

Works with the tools you already use

Send response data into messaging, spreadsheets, automation tools, analytics, CRM, and your own backend.

Telegram Google Sheets Slack Notion Airtable HubSpot Salesforce Zapier Webhooks REST API Google Analytics Meta Pixel
Msg

Messengers and tables

Send alerts into team channels and sync answers into spreadsheets automatically.

API

Webhooks and API

Trigger internal workflows, dashboards, and databases when new responses arrive.

CRM

CRM and automation

Move leads, customer feedback, and research signals into the systems your team already uses.


Team work

Several people, one workspace

Manage research work with roles, folders, backups, and enterprise controls when the team grows.

Team

Team access

Invite colleagues, split responsibilities, and keep surveys organized under one account.

Back

Auto backups

Paid plans can keep work protected with automatic backup behavior.

Ent

Enterprise scale

Enterprise teams can use higher limits, private deployment, SSO, and deeper governance.


Notifications and incentives

Keep the team updated and thank respondents

Automated emails, custom templates, reply-to logic, and promo codes help close the loop after completion.

Mail

Owner notifications

Notify one or more recipients when a response is submitted.

Reply

Respondent emails

Send a custom message after completion and include answer variables.

Edit

Email templates

Use formatted messages with headings, images, colors, and answer placeholders.

Code

Promo codes

Reward respondents with unique codes after survey completion.


Collection rules

Flexible rules for different field scenarios

Set the survey to open, close, continue, block, or randomize based on your collection rules.

SET

Every survey follows your rules

Configure the conditions once and let the survey manage access, quotas, timing, progress, and repeat protection.

  • Close by date, time, or response limit
  • Password, IP filter, SSO, or hidden-variable access
  • Repeat protection by IP, cookies, or hidden variable
  • Device access rules for desktop, phone, or tablet
  • Required answers globally or question by question
  • Timer, autosave, and randomized question order

Survey settings

Time limit

Open until April 15, 2026

Response quota

Maximum 1,000 responses

Device access

Desktop, phone, tablet
All

Autosave progress

Return and continue later

Survey timer

Finish when time expires

Security

Version history and full access control

Keep drafts recoverable and make sure only the right people can enter sensitive surveys.

Hist

Version history

Review saved versions and recover work if a survey changes in the wrong direction.

Lock

Password and IP access

Protect surveys with passwords or allowlists for controlled research programs.

SSO

SSO and corporate access

Support enterprise login flows such as SAML, Okta, Azure AD, or LDAP where configured.

Var

Hidden variables

Capture user IDs, UTMs, CRM IDs, and segment values without showing them to respondents.

Limit

Limits and timers

Automatically stop collection by date, response count, timer, or device rules.

Once

Repeat protection

Block repeat participation by IP, cookies, or hidden-variable values.


FAQ

Questions about platform features

The free plan is designed for smaller surveys. Paid plans support longer questionnaires, and Enterprise can be configured for large-scale research without practical survey-length limits.
Yes. Custom domains are supported for branded survey delivery, so respondents see your URL instead of a default platform address.
You can send respondents to different questions, hide or show blocks, set different final screens, and use hidden variables. The setup is visual and does not require code.
SurveyNinja supports report and response exports such as XLSX, CSV, PDF, and Word, plus shareable report links for stakeholders.
Yes. Webhooks and API access can send responses into your own systems, automations, dashboards, or data warehouse.
Yes. Respondent-facing surveys are responsive and designed for phones, tablets, and desktop screens.
Yes. Access can be controlled with passwords, IP allowlists, hidden variables, limits, timers, and enterprise SSO options.
Yes. Describe the task, audience, and goal, and the AI tools can draft questions, improve wording, plan research, or summarize open-ended responses.
Yes. Quiz-style surveys can assign points, mark correct answers, show final results, and include score data in analytics and exports.
Hidden variables pass context through the URL, such as user IDs, UTM tags, CRM IDs, or segment values. They are saved with responses and can power filtering, integrations, and access rules.

Start now

Your first survey in three minutes

Start free, test the workflow, and keep the full research stack in one SurveyNinja workspace.

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