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Comparison

SurveyNinja vs Qualtrics: research tools without a sales call

Qualtrics publishes one price: Strategic Research at $420/mo, billed yearly, for 1,000 responses a year. Anything bigger starts with a demo and a quote. On SurveyNinja 1,000 responses a month cost $10.50/mo and 20,000 cost $48.30/mo, with quotas and SPSS export on every plan, including Free, and click tests from Basic. Pick a plan yourself and try Premium free for 14 days.

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Free plan with 100 responses a month and 14 days of Premium. No card required.

Prices and features checked on October 15, 2026.

SurveyNinja Qualtrics
Cheapest paid plan Basic: $10.50/mo billed yearly ($15 monthly), 1,000 responses a month Strategic Research: $420/mo billed yearly ($5,040), 1,000 responses a year; other plans by quote
Quotas All plans From Strategic Research
Click test with heatmap From Basic From Strategic Research
Pairwise comparison From Basic No

Which one is right for you

Choose Qualtrics if

  • You run conjoint, MaxDiff, crosstabs or weighted statistics inside the survey tool.
  • You need survey translations into 70+ languages, HIPAA with a BAA or SAML single sign-on under one enterprise contract.

Choose SurveyNinja if

  • You want to see the price before you talk to anyone: 1,000 responses a month cost $10.50/mo and 20,000 cost $48.30/mo, billed yearly. Qualtrics publishes one plan: $420/mo for 1,000 responses a year.
  • You collect more than 1,000 responses a year: SurveyNinja counts responses per month, and Premium covers 20,000 a month.
  • You do research on a small budget: quotas and SPSS export on every plan, including Free; click tests with heatmaps, area selection and pairwise comparison from Basic at $10.50/mo.
  • You run NPS: the NPS question is on every plan, including Free with 100 responses a month. The Qualtrics free account has 8 question types and no NPS.
  • You want to ask visitors on your own website: micro surveys on every plan (beta), with page and device targeting. Qualtrics sells website intercepts as a separate product by quote.
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Where SurveyNinja goes further than Qualtrics

Features that matter for research and analysis, with the plan they are on.

Prices you can see

Free, Basic, Standard and Premium show their limits and price on the pricing page, billed monthly or yearly, and you change plans yourself; only Enterprise is quoted. Qualtrics publishes one price, $5,040 a year, and quotes the rest after a demo.

1,000 responses a month, not a year

Basic gives you 1,000 responses every month for $10.50/mo. Qualtrics Strategic Research gives 1,000 responses a year, shared by all users, for $420/mo.

Research tools from Free and Basic

Quotas and SPSS export work on every plan, including Free; click tests with heatmaps, area selection and pairwise comparison start on Basic. On Qualtrics, quotas, Heat Map and Hot Spot questions start on Strategic Research, and pairwise comparison isn't among its question types.

NPS after Delighted

Qualtrics now sends former Delighted customers to its CX platform, priced by quote. On SurveyNinja the NPS question is on every plan, and your exported Delighted CSV uploads on paid plans with the original dates.

Edit surveys on your phone or your laptop

The whole builder works on a phone: questions, logic, design, publishing and responses. Fix a question on the way to a meeting, check new answers from the couch and finish the survey on your laptop.

  • Every section and setting fits a small screen
  • Logic, design and publishing, not a cut-down view
  • Pick up on your laptop right where you left off
The SurveyNinja survey builder in a browser
Survey settings in SurveyNinja on a phone

Research and UX tools in one survey builder

Test designs, rank ideas and ask visitors on your website from the same survey builder.

Micro surveys on your site

Paste one code and show a short survey in a corner card or modal: after a delay, on scroll, on exit intent (desktop) or on a click. Choose pages and devices and limit how often visitors see it.

All plans, including Free

Click test with heatmap

Upload a mockup or a screenshot and ask where people would click. The report shows a heatmap of all clicks.

From Basic

Pairwise comparison

Respondents choose between two options at a time; the adaptive mode drops weak options early. The report ranks items with a win matrix.

From Basic Not in Qualtrics

A/B test of question wording

Show two versions of a question's wording to different respondents. From Standard, the report shows which one more people complete, with the confidence level.

All plans, including Free

Map question

Respondents drop pins on a map: where they live, shop or travel. See the answers as a map and a list of places.

From Standard Partly in Qualtrics

Area selection

Mark zones on an image and let respondents pick them, with scores and logic like any answer option.

From Basic

Feature-by-feature comparison

Each cell shows whether the feature exists and the plan it starts on.

Feature SurveyNinja Qualtrics
Pricing and limits
Responses on the free plan 100 responses a month 500 per user in total, not per month; deleted responses count too
Other free plan limits 50 surveys, 30 questions each 3 active surveys, 30 questions each, 8 question types without NPS; no email invitations, quotas or integrations
Cheapest paid plan Basic: $10.50/mo billed yearly ($15 monthly), 1,000 responses a month Strategic Research: $420/mo billed yearly ($5,040), 1,000 responses a year; other plans by quote
Team seats included 1 on Free, 1 on Basic, 3 on Standard, 5 on Premium; more can be added 1 on the free account; unlimited on Strategic Research, sharing 1,000 responses a year
Free trial of paid features 14 days of Premium, no card required 30 days of Strategic Research: 3 active surveys, 500 responses, no email invitations or integrations
Building surveys
Question types 28, plus 6 content blocks; NPS, star rating and scale on Free 8 on the free account, 23 on Strategic Research; NPS isn't on the free account
Branching logic Yes, All plans, including Free Yes, All plans, including Free
Quizzes with scores Yes, All plans, including Free Yes Scoring for quizzes and tests
Calculations and formulas No Yes Math operations in piped text
Hidden fields from the URL Yes, From Basic Answer piping into later questions on all plans Yes Query strings saved as embedded data
One form in several languages No Respondent interface in English, Spanish or Portuguese; one language per survey Yes, From Strategic Research 70+ survey languages; one language on the free account
Research and UX tools
Micro surveys on your website Yes, All plans, including Free One code for the whole site: corner card or modal; shown after a delay, on scroll, on exit intent (desktop) or on a click; page and device targeting, traffic share, show frequency; beta Yes Website / App Feedback intercepts with page rules; a separate product, price on request
Click test with heatmap Yes, From Basic Heatmap of clicks on an image; hotspot selection with drawn areas Yes, From Strategic Research Heat Map question; not in the New Survey Taking Experience
Area selection on an image Yes, From Basic Zones on an image work as answer options, with scores and logic Yes, From Strategic Research Hot Spot question with predefined regions
Pairwise comparison Yes, From Basic Every pair or adaptive mode with fewer pairs; win matrix in the report No Not among its question types; MaxDiff and conjoint projects instead
Map question Yes, From Standard Respondents drop pins; the report shows a map and a list of places Partly ArcGIS Map question; locations go to ArcGIS through a workflow task
A/B test of question wording Yes, All plans, including Free Versions of a question's wording, 50/50 split by default; from Standard the report marks the leader with its confidence level Yes Randomizer in the survey flow shows versions evenly
Other research question types Yes, From Basic Semantic differential, 3D matrix, constant sum Yes, All plans, including Free Matrix, rank order and side by side on free; constant sum, pick-group-rank, MaxDiff and conjoint on Strategic Research
Collecting responses
Link, QR code and website embed Yes, All plans, including Free Widget, pop-up, iframe or button Partly, All plans, including Free Link and QR code on free; website distribution from Strategic Research
Your own domain Yes, From Premium Your own subdomain from Basic Yes, From Strategic Research Vanity URL on a subdomain you own
Remove the service's branding Yes, From Standard Yes, From Strategic Research The "powered by Qualtrics" message stays on the free account
Personal links for each respondent Yes, From Standard Yes Personal links and email invitations; not on free or trial accounts
Close by date or number of responses Yes, From Standard Yes End date in survey availability; response limits through quotas
Quotas Yes, All plans, including Free Yes, From Strategic Research
Incomplete responses Yes, From Standard Saved after every answered question Yes Recorded or deleted after a set time, 1 week by default
Respondents can continue later Yes, All plans, including Free In the same browser Yes In the same browser, for 1 week by default
Analysis and export
Reports and charts Yes, All plans, including Free With a public link to share Yes, All plans, including Free Public report link; dashboards from Strategic Research
AI analysis of open-ended answers Yes, From Premium Themes, sentiment, quotes and group comparison; shareable link and PDF Yes, From Strategic Research Text iQ topics and sentiment, including Spanish and Portuguese
Export of responses Yes, All plans, including Free CSV, Excel, PDF, Word Yes, All plans, including Free CSV, TSV, Excel, XML, SPSS
SPSS export (.sav) Yes, All plans, including Free Yes, All plans, including Free
Crosstabs No Yes, From Strategic Research
Integrations
Google Sheets Yes, From Basic Yes Google Sheets task in Workflows; not on free or trial accounts
Webhooks Yes, From Basic Yes Web service task in Workflows; not on free or trial accounts
REST API Yes, All plans, including Free Yes A purchased API feature; not on free or trial accounts
Built-in Slack, HubSpot, Salesforce apps No Through webhooks and the API Yes Salesforce, Slack, ServiceNow, Tableau and others; some are paid add-ons
Team and security
Roles and permissions Yes Owner, admin, member; custom roles with folder access on Premium Yes User types and per-user permissions
Single sign-on (SSO) Yes, From Premium OpenID Connect Yes SAML, LDAP, CAS or Google
Two-factor authentication Yes, All plans, including Free Yes Email code or authenticator app
HIPAA compliance No Yes BAA on request
Install on your own servers Yes Separate offer Not documented in Qualtrics' help center (October 15, 2026)
Switching
Import forms from other services Yes, All plans, including Free Typeform and Google Forms in one click; past responses, also from CSV or Excel, on paid plans Partly Qualtrics QSF files, or TXT and DOCX files in its format
Sources: Qualtrics data checked on October 15, 2026 on its own website

SurveyNinja features checked on October 20, 2026; plans and limits: pricing page

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Free plan, no card required

How to switch from Qualtrics

1

Create a free account

Sign up in a minute. The Free plan needs no card, and you get 14 days of Premium.

2

Rebuild your survey

Start from a template or describe the survey to the AI generator, then add logic and quotas, which work on every plan.

3

Bring past responses

Export responses from Qualtrics as CSV or Excel, upload the file to SurveyNinja on a paid plan and match the columns to your questions. Then share the new link.

Already paying for Qualtrics?

Send us a screenshot of your payment and we'll give you a free month of our top plan.

Contact us Step-by-step guide to switching

Frequently asked questions

Didn't find your answer? Write to team@surveyninja.io or use the contact page, and we'll help you move your surveys.

Is SurveyNinja cheaper than Qualtrics?

Yes, and you can check it without a sales call. Qualtrics publishes one price: Strategic Research at $420/mo billed yearly ($5,040 a year) for 1,000 responses a year shared by all users. On SurveyNinja that volume fits the Free plan, 1,000 responses a month cost $10.50/mo and 20,000 cost $48.30/mo, billed yearly. Bigger Qualtrics plans are priced by quote. Prices checked on October 15, 2026.

Does Qualtrics publish its prices?

Only for self-serve Strategic Research: $420/mo billed yearly, up to 1,000 responses. Strategic Research with more responses and every CX, EX and Market Research suite say "Request pricing". Free, Basic, Standard and Premium show their limits and price on the pricing page, billed monthly or yearly; only Enterprise is quoted.

What does Qualtrics have that SurveyNinja doesn't?

Crosstabs, Stats iQ and response weighting, conjoint and MaxDiff studies, video responses, math operations, survey translations into 70+ languages, HIPAA with a BAA and SAML single sign-on. SurveyNinja covers the everyday research toolkit for a fraction of the cost: quotas, click tests, pairwise comparison, SPSS export and an AI report, with prices you can see.

Is the Qualtrics free account enough?

For a quick test. It allows 3 active surveys of up to 30 questions, 8 question types without NPS and 500 responses per user in total, deleted ones included, with no email invitations, quotas or integrations. SurveyNinja's Free plan gives you 100 responses every month and 50 surveys of up to 30 questions, with NPS, quizzes, quotas and SPSS export.

I used Delighted. Do I have to move to Qualtrics CX?

No. Qualtrics closed Delighted and now points its customers to its CX platform, sold after a demo. For quick NPS and CSAT surveys, SurveyNinja has an NPS question on every plan, 100 free responses a month and 1,000 responses for $10.50/mo. Upload your exported Delighted CSV on a paid plan.

How do I move my surveys from Qualtrics?

Rebuild the survey from a template or with the AI generator. Past responses come over as a CSV or Excel export from Qualtrics: upload it on a paid plan, up to 20 MB and 10,000 rows per file. Uploaded responses don't count toward your monthly limit. Our team will help you move your surveys and set up the logic: send us an export or a link.

Is there a free trial?

Yes. After sign-up you get 14 days of Premium with every feature, no card required. Qualtrics offers a 30-day Strategic Research trial limited to 3 active surveys and 500 responses, without email invitations or integrations.

Is SurveyNinja available in Spanish and Portuguese?

Yes. The website, the help center and the survey screens your respondents see are available in English, Spanish and Portuguese.

Try SurveyNinja for free

Free plan with 100 responses a month and 14 days of Premium after sign-up. No card required.

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Free research calculators

Sample size, NPS, statistical significance and 20 more calculators, no sign-up.