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Comparison

SurveyNinja vs Google Forms: your logo on the survey, an AI report on the answers

Google Forms keeps its logo and notices on every form you send, and its AI summaries need a paid Workspace or Google AI plan. SurveyNinja shows your logo from Basic and drops its own branding from Standard, and on Premium an AI report pulls themes and quotes from open answers. Share reports by link, export to SPSS, add click tests and A/B tests, and bring your forms over in one click, free.

Import from Google Forms for free See the comparison

Free plan with 100 responses a month and 14 days of Premium. No card required.

Prices and features checked on October 15, 2026.

SurveyNinja Google Forms
Import from Google Forms One click —
Click test with heatmap From Basic No
Remove the service's branding From Standard No
Your own domain From Premium No

Which one is right for you

Choose Google Forms if

  • You only need a free form with no monthly response limit.
  • You work inside Google Workspace and need HIPAA under Google's BAA.

Choose SurveyNinja if

  • Your survey should look like your company: your logo, no Google notices, your own domain on Premium.
  • You need conclusions from the answers: an AI report with sentiment, quotes and group comparison, SPSS export and a report link you can send.
  • You test designs or wording: click tests with heatmaps, pairwise comparison, map questions and A/B tests of question wording.
  • You want feedback from website visitors: micro surveys targeted by page, device and visit frequency (beta).
  • Your forms already live in Google Forms: import them in one click, on any plan.
Start free

Where SurveyNinja goes further than Google Forms

Features that matter for research and analysis, with the plan they are on.

Your brand on every survey

Your logo and your own subdomain from Basic, no SurveyNinja branding from Standard, your own domain on Premium. Google Forms keeps its logo and notices on every form and runs on docs.google.com.

A report you can share

Send your team or client a public link to the report and summary, on every plan, including Free. Google Forms shows a summary to respondents after they submit; a public report link is not documented.

Five export formats, SPSS included

Download responses as SPSS, CSV, Excel, PDF or Word on every plan, including Free. Google Forms downloads CSV and links to Google Sheets.

Quotas

Stop collecting answers from a group once it has enough, on every plan, including Free. Google Forms documents only a cap on the total number of responses.

Edit surveys on your phone or your laptop

The whole builder works on a phone: questions, logic, design, publishing and responses. Fix a question on the way to a meeting, check new answers from the couch and finish the survey on your laptop.

  • Every section and setting fits a small screen
  • Logic, design and publishing, not a cut-down view
  • Pick up on your laptop right where you left off
The SurveyNinja survey builder in a browser
Survey settings in SurveyNinja on a phone

Research and UX tools in one survey builder

Test designs, rank ideas and ask visitors on your website from the same survey builder.

Micro surveys on your site

Paste one code and show a short survey in a corner card or modal: after a delay, on scroll, on exit intent (desktop) or on a click. Choose pages and devices and limit how often visitors see it.

All plans, including Free Not documented by Google Forms

Click test with heatmap

Upload a mockup or a screenshot and ask where people would click. The report shows a heatmap of all clicks.

From Basic Not in Google Forms

Pairwise comparison

Respondents choose between two options at a time; the adaptive mode drops weak options early. The report ranks items with a win matrix.

From Basic Not in Google Forms

A/B test of question wording

Show two versions of a question's wording to different respondents. From Standard, the report shows which one more people complete, with the confidence level.

All plans, including Free Not documented by Google Forms

Map question

Respondents drop pins on a map: where they live, shop or travel. See the answers as a map and a list of places.

From Standard Not in Google Forms

Area selection

Mark zones on an image and let respondents pick them, with scores and logic like any answer option.

From Basic Not in Google Forms

Feature-by-feature comparison

Each cell shows whether the feature exists and the plan it starts on.

Feature SurveyNinja Google Forms
Pricing and limits
Responses on the free plan 100 responses a month No monthly limit; up to 500,000 responses per form
Other free plan limits 50 surveys, 30 questions each Up to 300 items and 75 sections per form
Cheapest paid plan Basic: $10.50/mo billed yearly ($15 monthly), 1,000 responses a month Free with a Google account; Google Workspace from $7 per user a month, billed yearly
Team seats included 1 on Free, 1 on Basic, 3 on Standard, 5 on Premium; more can be added Share editing with any Google account
Building surveys
Create a survey with AI from a description Yes, All plans, including Free Survey or quiz from a text prompt; beta Yes, From Workspace Business Standard Gemini "Help me create"; also with Google AI Pro and Ultra
Question types 28, plus 6 content blocks; NPS, star rating and scale on Free 12, including grids, linear scale and rating; no ranking or NPS type
Branching logic Yes, All plans, including Free Yes, All plans, including Free Section jumps by a multiple choice or dropdown answer, or after a section
Quizzes with scores Yes, All plans, including Free Yes, All plans, including Free Answer key, points and auto-grading
Hidden fields from the URL Yes, From Basic Answer piping into later questions on all plans Partly Pre-filled links fill in visible questions
Research and UX tools
Micro surveys on your website Yes, All plans, including Free One code for the whole site: corner card or modal; shown after a delay, on scroll, on exit intent (desktop) or on a click; page and device targeting, traffic share, show frequency; beta Link, email or embedded frame; no on-site widget with triggers in Google's docs (October 15, 2026)
Click test with heatmap Yes, From Basic Heatmap of clicks on an image; hotspot selection with drawn areas No
Area selection on an image Yes, From Basic Zones on an image work as answer options, with scores and logic No
Pairwise comparison Yes, From Basic Every pair or adaptive mode with fewer pairs; win matrix in the report No
Map question Yes, From Standard Respondents drop pins; the report shows a map and a list of places No
A/B test of question wording Yes, All plans, including Free Versions of a question's wording, 50/50 split by default; from Standard the report marks the leader with its confidence level Not in Google's help center or Forms API (October 15, 2026)
Other research question types Yes, From Basic Semantic differential, 3D matrix, constant sum Partly Grids and linear scale; no semantic differential or constant sum
Collecting responses
Link, QR code and website embed Yes, All plans, including Free Widget, pop-up, iframe or button Yes, All plans, including Free Link, email or embedded frame
Your own domain Yes, From Premium Your own subdomain from Basic No Always on docs.google.com
Remove the service's branding Yes, From Standard No Google Forms logo and notices stay on every form
Close by date or number of responses Yes, From Standard Yes, All plans, including Free Since January 2026
Respondents can continue later Yes, All plans, including Free In the same browser Yes, All plans, including Free Signed-in respondents; drafts kept for 30 days
Analysis and export
Reports and charts Yes, All plans, including Free With a public link to share Yes, All plans, including Free Summary charts; respondents can see a summary after submitting
AI analysis of open-ended answers Yes, From Premium Themes, sentiment, quotes and group comparison; shareable link and PDF Yes, From Workspace Business Standard Gemini summaries and themes of open answers; also with Google AI Pro and Ultra
Export of responses Yes, All plans, including Free CSV, Excel, PDF, Word Yes, All plans, including Free CSV and Google Sheets
SPSS export (.sav) Yes, All plans, including Free Downloads are CSV only (October 15, 2026)
Crosstabs No Partly Pivot tables in the linked Google Sheet
Integrations
Google Sheets Yes, From Basic Yes, All plans, including Free Live link, set up in one click
Webhooks Yes, From Basic Partly Apps Script triggers or API watches instead
REST API Yes, All plans, including Free Yes, All plans, including Free Forms API: create forms, read responses
Built-in Slack, HubSpot, Salesforce apps No Through webhooks and the API Partly Through add-ons from the Google Workspace Marketplace
MCP server for AI assistants Yes, All plans, including Free Claude, ChatGPT and other assistants work with your surveys and responses No Google's official MCP servers do not include Forms
Team and security
Roles and permissions Yes Owner, admin, member; custom roles with folder access on Premium Yes, All plans, including Free Owner and editors
Single sign-on (SSO) Yes, From Premium OpenID Connect Yes, Google Workspace only
Two-factor authentication Yes, All plans, including Free Yes, All plans, including Free Google account 2-step verification
HIPAA compliance No Yes, Google Workspace only Under Google's BAA
Install on your own servers Yes Separate offer Cloud only
Switching
Import forms from other services Yes, All plans, including Free Typeform and Google Forms in one click; past responses, also from CSV or Excel, on paid plans Partly Questions only from other Google Forms
Sources: Google Forms data checked on October 15, 2026 on its own website

SurveyNinja features checked on October 20, 2026; plans and limits: pricing page

Start free

Free plan, no card required

Switch from Google Forms in a few minutes

1

Sign up free

No card needed. Your first 14 days run on Premium, so every feature is open while you set things up.

2

Connect your Google account

When you create a survey, choose import from Google Forms and pick a form from your Google Drive.

3

Check and share

Questions, answer options, grids and scales come over; sections and jumps between them do not, so set up logic again; it works on every plan, including Free. Add your logo and swap the Google Forms link for the new one. On paid plans you can import past responses too.

Migration guide for Google Forms

Frequently asked questions

Didn't find your answer? Write to team@surveyninja.io or use the contact page, and we'll help you move your surveys.

Is SurveyNinja free like Google Forms?

SurveyNinja has a free plan with 100 responses a month and 50 surveys of up to 30 questions, with logic, quotas, a shareable report link and SPSS export. Google Forms has no monthly response limit. If all you need is to collect answers for free, Google Forms will do; SurveyNinja is for when you need your brand, research tools and analysis.

Can I import my Google Forms into SurveyNinja?

Yes, on every plan, Free included. Connect your Google account and pick a form from Google Drive: questions, answer options, grids and scales are imported. Sections and jumps between them are not, so set up logic again; it works on every plan, including Free. Past responses can be imported on paid plans.

Can I remove Google branding from a form?

Not in Google Forms: its logo and notices stay on every form, and Workspace only changes the footer to your organization's name. In SurveyNinja you add your logo from Basic, remove SurveyNinja branding from Standard and use your own domain on Premium.

Does SurveyNinja work with Google Sheets?

Yes. Responses go to Google Sheets from Basic, webhooks are on Basic too, and the REST API is on every plan, including Free.

What does Google Forms have that SurveyNinja doesn't?

No monthly response limit on the free plan, a live Google Sheet without a paid plan, and Workspace compliance, including HIPAA under Google's BAA. SurveyNinja adds what comes after collection: your brand, research tools, micro surveys on your website and analysis.

Can I run click tests or show surveys on my website?

Yes. Click tests with heatmaps are on Basic and higher; micro surveys on your website are on all plans, in beta. Google Forms shares a form by link, email or an embedded frame.

Is SurveyNinja available in Spanish and Portuguese?

Yes. The website, the help center and the survey screens your respondents see are available in English, Spanish and Portuguese.

Try SurveyNinja for free

Free plan with 100 responses a month and 14 days of Premium after sign-up. No card required.

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Survey templates

Ready-made surveys for customers, employees and events: copy one and edit it.

AI survey generator

Describe what you want to learn and get a draft survey to edit.

Free research calculators

Sample size, NPS, statistical significance and 20 more calculators, no sign-up.