For Marketers

Quizzes and Surveys That Generate Leads and Insights

Understand your audience, generate leads with quizzes, test messages and measure NPS — with integrations into CRM, Google Sheets and Zapier

Try for Free Pricing

34 question types

14 days free trial

Zapier and webhooks to your CRM

Marketer Tasks SurveyNinja Solves

Lead Quizzes

Create quizzes with a personalized recommendation at the end — conversion rates higher than standard forms. Data goes straight to CRM

Audience Research

Understand motivations, pain points and JTBD of your target audience. Segment responses by demographics

Message Testing

Show ad copy variants to a real audience before launching the campaign — save your budget

NPS & Brand Reputation

Regularly measure Net Promoter Score: after events, email campaigns, updates. Track the trend over time

Email Campaign Feedback

Add a survey to email: one click — and content satisfaction data is ready

Panel Studies

Mass distribution to your list, duplicate prevention, built-in reports with charts

Why Marketers Choose SurveyNinja

Custom Domain & Brand

Fully brand your survey — no "Powered by" watermark. Your own domain, logo, colors

Logic Branching

Different paths for different segments — a 10-question quiz where each respondent only sees what's relevant to them

CRM Integrations

Zapier and webhooks send leads from quizzes to HubSpot, Salesforce or any other CRM automatically

QR & Popup

Place surveys offline via QR or show a popup on your site triggered by time, scroll or click

Google Analytics & Meta Pixel

Track the survey funnel through your analytics — see where you lose respondents

XLSX / CSV Export

Ready export for working in Excel or handing off to an analyst in a BI system

How to Launch Marketing Surveys

Create a Quiz or Survey

From a template or from scratch. Logic, branding, domain — in 15 minutes without a developer

Start Free

Launch to Your Audience

Website, social media, email, popup or QR — any distribution channel works out of the box

Get Leads in Your CRM

Data goes to Google Sheets or your CRM through Zapier, with notifications in Telegram or by email. Automatically, without manual effort

Frequently Asked Questions from Marketers

Can I create a quiz with a personalized recommendation at the end?

Yes. Use logic branching and a final results screen — show different content based on answers. Perfect for lead magnets.

How do leads from quizzes reach my CRM?

Through Zapier or webhooks. After a respondent completes the quiz, the data creates a deal or contact in HubSpot, Salesforce or any other CRM.

Can I remove SurveyNinja branding?

Yes, from the Standard plan the SurveyNinja branding is removed. Custom themes and company logo are available from Basic, and a custom domain on Premium.

How do I embed a quiz on my website?

Copy the embed code and paste it into your page. There is also a popup widget with triggers for time, scroll or click — no developer needed.

Is Google Analytics and Meta Pixel supported?

Yes. Add tracking codes in the settings — SurveyNinja sends events for start, progress and completion. Build funnels and analyze drop-off.

Are there templates for marketing research?

Yes, the template catalog includes ready-made quizzes, lead forms, ad creative tests and satisfaction surveys (NPS). You can launch them in one click.

How do I track quiz performance?

On paid plans extended built-in analytics is available. You can view conversion summaries, number of form impressions and completion rates on a convenient dashboard.