Survey maker

Free online survey maker for surveys people finish.

SurveyNinja is an online survey maker for customer, employee and research surveys. Start from a template, with AI or from scratch, add logic and your brand, then share a link, a QR code or a widget on your website.

Free plan: 3 surveys and 100 responses a month, no credit card. What's free →

The ninja peeking over the SurveyNinja account
The SurveyNinja survey builder: a rating question with a logic rule and the question types on the right
The same question on a respondent's phone, four stars picked
The question's card in the report: average 3.92, median 4 and a bar for each rating
  • 34 question typesFrom NPS to click tests.
  • Logic and quotasAsk only what applies.
  • Import in one clickFrom Typeform and Google Forms.
  • Works on a phoneBuild a whole survey on mobile.

How to make a survey in four steps.

The Create a survey window: from scratch, from a template or with AI, a micro survey, and the import from Typeform and Google Forms
The builder: a rating question with its logic rule, if less than 3 then jump to What could we do better?
The survey link with the Copy button, and the QR code, social media and website cards
The report of the rating question: average 3.92, median 4 and a bar for each rating
  1. 1

    Start from a template, AI or a blank page.

    Pick a ready survey, describe your goal to AI in one sentence, or import a survey from Typeform or Google Forms.

  2. 2

    Add questions and logic.

    Choose a type for each question, then add rules: skip what doesn't apply, ask a follow-up, end the survey for people who don't fit.

  3. 3

    Share it anywhere.

    Copy the link, print a QR code, post it on social media or embed the survey on your website.

  4. 4

    Read the results as they come in.

    Every closed question gets a chart with counts, percentages and averages, ready while answers arrive.

The ninja sitting on a prompt field and pointing at it

Three ways to start.

Write nothing from scratch unless you want to.

  • Describe it to AI Write what you want to learn, and AI drafts the questions. On every plan, in beta. AI survey generator →
  • Pick a template Open a ready survey for customers, employees, events or research and change what you need. Survey templates →
  • Bring your survey Import from Typeform or Google Forms in one click, on every plan. Coming from another tool? Our team helps you move. Switch to SurveyNinja →
The ninja juggling question cards: a single choice, a heading, check boxes and a star rating

Every question type, from a star rating to a click test.

Simple form builders stop at choices and text. SurveyNinja adds the question types researchers and product teams use.

Choice

  • Single choice Pick one answer from a list.
  • Multiple choice Pick several answers, with a minimum and maximum if you need them.
  • Media choice Answers shown as pictures.
  • Yes or no A quick yes or no with icons.
  • Dropdown A long list in a compact menu.
  • Ranking Drag the options into order.

Ratings and scales

  • Rating Stars or other icons.
  • Smile rating Faces from sad to happy, with a follow-up question for low scores.
  • NPS 0 to 10, with the NPS score counted in the report.
  • Opinion scale A numbered scale with labels at the ends.
  • Slider Any number on a range.
  • Allocation slider Split a budget of points between the options.

Matrices

  • Matrix Rate several items on one scale.
  • Matrix 3D A table with its own list of answers in each column.
  • Semantic differential Place an opinion between two opposites.

Research and UX

  • Click test Where people click on an image, shown as a heatmap.
  • Hotspot selection People outline the parts of an image they notice.
  • Area selection Zones of an image work as answer options.
  • Paired comparison Two options at a time, until the favorite wins.
  • Map Pins on a map, with the places in the report.

Text and contacts

  • Enter text Short or long written answers.
  • Numerical response A number within the limits you set.
  • Full name First and last name in separate fields.
  • Email An email address.
  • Phone number A phone number with the country code.
  • Date and time A date, a time or both.
  • File upload Files and photos people attach.
  • Booking A free time slot from your schedule.

The Free plan has 13 types, NPS among them. Most others come with Basic, the map and HTML blocks with Standard.

The ninja at a fork in the road, pointing at the branch with a check mark

Logic that keeps every survey short.

Ask only what applies to each person. Rules jump to the right question, hide what doesn't matter and end the survey early when someone doesn't fit.

  • Jumps, show and hide rules and disqualification, from Basic.
  • Quotas that close a group once it is full, from Basic.
  • Earlier answers inserted into later questions, on every plan.
  • Hidden variables from the link, from Standard.
The rating question on a phone with 2 stars picked
The follow-up question What could we do better? with an answer typed in

Rating of 1 or 2 → Ask what could be better

Make it look like yours.

  • Your logo and colors Pick a theme, then add your logo and colors from Basic, or your own CSS.
  • No SurveyNinja branding Remove our logo from Standard. Use a subdomain from Basic and your own domain on Premium.
  • Three languages for respondents People see the survey interface in English, Spanish or Portuguese. You write the questions in any language. The ninja with three speech bubbles
  • Build it on your phone Every part of the builder works on a phone: questions, logic, design, sharing and answers. The ninja with a phone giving a thumbs up

Share it where your people are.

Send a link, print a QR code, post it on social media or put the survey on your website as a widget, pop-up, button or block.

  • Link, QR code, print and social posts, on every plan.
  • Unique links for each person or department, from Standard.
  • Password, captcha and one response per person, on every plan.
  • A short survey in the corner of your website, on every plan, in beta.
Surveys on your website →
The ninja throwing stars with a link, a QR code and a paper plane

Results without a spreadsheet.

Every closed question gets its own chart with counts, percentages and averages. From Basic, filter by any answer and export to Excel, SPSS or PDF. On Premium, AI reads open answers and writes the summary.

The report of a rating question: average 3.92, median 4 and a bar for each rating
One response with all its answers
The export window with CSV, Excel and SPSS
The ninja holding a gift box

What's free, and what comes next.

The Free plan has no time limit and needs no credit card. Upgrade when you need more answers, logic or your own brand.

What you get Free Basic Standard Premium
Price $0 $10.50/mo $25.90/mo $48.30/mo
Responses a month 100 1,000 5,000 20,000
Surveys 3 100 500 Unlimited
Questions per survey 10 50 100 Unlimited
Question types 13, NPS among them All but map and HTML All types All types
Logic and quotas No Yes Yes Yes
Export to Excel, SPSS and PDF No Yes Yes Yes
Your logo and colors No Yes Yes Yes
No SurveyNinja branding No No Yes Yes
Survey address surveyninja.io link Your subdomain Your subdomain Your own domain
AI survey generator (beta) Yes Yes Yes Yes
AI report on open answers No No No Yes
Team members 1 1 3 5

Prices per month, billed yearly, in USD. All plans and limits →

The ninja looking at a chart through a magnifying glass

Plan it like a researcher.

Free calculators for the questions before and after a survey. No sign-up needed.

All 23 tools →

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Already paying for a survey tool?

Send us a screenshot of your invoice and get a month of Premium free. Our team also helps you move your surveys to SurveyNinja.

Get a free month

Questions and answers

Is SurveyNinja a free survey maker?

Yes. The Free plan includes 3 surveys, 100 responses a month and up to 10 questions per survey, with no time limit and no credit card. Paid plans add logic, exports, your brand and more responses.

How do I make a survey for free?

Sign up on the Free plan, then pick a template, describe your survey to AI or start from scratch. Add your questions, choose a theme and copy the link. A short survey takes a few minutes.

How do I make a good survey?

Ask one thing per question, keep the survey short, put easy questions first and use logic so people skip what doesn't apply. Before you send it, check how many answers you need with the free sample size calculator.

Can AI make a survey for me?

Yes. Describe what you want to learn in a sentence, and the AI survey generator writes the questions. You can edit everything before you share it. It works on every plan, in beta.

How is SurveyNinja different from Google Forms?

SurveyNinja adds question types Google Forms doesn't have, such as NPS with its score, 3D matrix, semantic differential, click tests and paired comparison, plus quotas, your own domain, a short survey in the corner of your website (in beta) and SPSS export. A Google Forms survey moves over in one click.

What question types can I use?

34 types: choices and dropdowns, ratings and scales, NPS, matrix and 3D matrix, semantic differential, paired comparison, map, click test, contact fields, file upload, booking and others. 13 of them, NPS among them, are on the Free plan.

Can I add logic to a survey?

Yes, from Basic: jump to a question, show or hide questions, end the survey early or disqualify people who don't fit, and close groups with quotas. Inserting earlier answers into later questions works on every plan.

Can I put a survey on my website?

Yes. Embed it as a widget, pop-up, button or block on every plan, or show a short survey in the corner of your pages with website surveys (in beta).

Can I make a survey on my phone?

Yes. The whole builder works on a phone: questions, logic, design, sharing and answers. Respondents can answer on any device.

In which languages can people answer?

The survey interface for respondents is in English, Spanish and Portuguese. You write the questions in the language you need.

Can I move my surveys from Google Forms or Typeform?

Yes. Surveys from Typeform and Google Forms are imported in one click on every plan, including Free. Responses can be imported on paid plans, and our team helps you move from other tools.

How do I protect a survey from repeated answers?

Use a password, a captcha, IP lists, device limits or one response per person. These settings are on every plan.

Didn't find the answer? Write to [email protected] or use the contact page.

The ninja flying on a rocket

Your next survey can be live in minutes.

Start on the Free plan and add logic, exports and more responses when you need them.