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Use case: Customer feedback

Customer Feedback — Collect and Act on What Customers Think

Surveys after purchase, support, or product use. NPS, CSAT, open questions. Branching and alerts so you can respond quickly.

Start collecting feedback See pricing
Ready templatelaunch in 10 min
Notificationswebhook, email
14 daysfree trial
SurveyNinja · Customer feedback
How would you rate our service?
★ ★ ★ ★ ★
4 of 5 — Good
What can we improve?
More detail in analytics would help...
Send feedback
4.3
average score
1,840
responses
+12%
growth this quarter
+
New response: 4/5
Maria K. left feedback · 1 min ago
4/5

Where to use customer feedback

In-app

Short surveys inside your product after key actions.

Email

Send feedback requests by email with your branding.

Dashboards

Track NPS, CSAT and trends in one place.

After return or refusal

Learn the real reason. Open question with option to leave contact for recovery.

On site at the right moment

Popup survey on exit intent, after viewing key sections or during long load.

After event or webinar

QR on screen at the end — simple rating and open feedback while impressions are fresh.

How customer feedback works in SurveyNinja

Templates

NPS, CSAT and open-question templates. Adapt in minutes.

Logic

Branch by score or answer. Show follow-up when needed.

Alerts

Webhooks or email when score is low. React fast.

Dashboards

Trends, segments and export. One place for all feedback.

Automatic export

Google Sheets, Excel, CSV — data in a convenient format for further analysis.

Response from brand

Final screen with personal message — thank the customer or offer a bonus for participating.

How it works

1

Create survey

Pick a template. Add NPS, CSAT or open questions.

Start free
2

Send or trigger

Email, in-app link or API. Automate with webhooks.

3

View results

Dashboard with trends and alerts. Export to CSV.

Frequently asked questions

What survey types can I run?

NPS, CSAT, open feedback, or custom mixes. Templates for each.

Can I send surveys automatically?

Yes. Use webhooks or API to trigger when a ticket closes or order delivers.

Can I integrate with my app?

Yes. Embed widget, use link or API. Webhooks send each response to your stack.

Can I show different questions depending on the score?

Yes. Branching: score 1–3 → "What went wrong?", score 4–5 → "What can we improve?". Adapt to your logic.

How do data get into CRM or BI?

Via webhook, Zapier/Albato or direct export to Google Sheets — choose the right way to send data to your analytics.

Can I collect feedback without asking for contact details?

Yes. Keep the survey anonymous or make email optional. You can also pass internal hidden IDs if you need segmentation without asking for personal details.

Other use cases

CSAT surveys

Measure customer satisfaction 1–5 after each touchpoint. Track trends

Churn surveys

Learn why customers leave. Auto survey on cancellation or return

Concept testing

Test ideas before launch: logos, names, packaging. A/B with randomization

Employee engagement

Pulse surveys, eNPS, 360. Anonymous, with analytics by department

NPS tracking

Track customer loyalty over time. Auto NPS, segments, alerts for detractors

Market research

Demand analysis, segmentation, pricing research. Data for strategy

Event feedback

QR or link after conference, webinar or training. Rate content and speaker

UX testing

SUS questionnaire, prototype testing, design A/B. No lab needed

Academic research

Survey for thesis or paper. Free, anonymous, export to Excel

Service quality

Ratings after store, office or branch visit. Auto send via QR or link

User onboarding

Short surveys during onboarding. Personalization and lower churn

Post-purchase survey

Send 1–3 days after order. Product and delivery rating. Alert on low score

Product feedback

Feature ratings, priorities, ideas. Embed in product, segment by user_id

Exit survey

Survey when customer or employee leaves. Churn reason, anonymous for HR

Lead qualification

Quiz for lead gen: budget, role, timeline. Branching, pass to CRM, UTM

Training feedback

Rate workshops and webinars: trainer, materials, value. QR at end, anonymous

Collect customer feedback in minutes

Free trial. Templates and integrations.

Start free

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