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AI Surveys

From research task to ready survey questions in minutes

Describe the goal, audience, or situation. SurveyNinja AI suggests questions, scales, and a survey structure you can refine and launch.

Generate questions Choose a workflow
AI drafted a survey

SaaS churn reason survey

A sample structure you can quickly turn into a real survey.

Topic: users cancel after the first month of a subscription
  1. What was the main reason you cancelled your subscription?
  2. Which job remained unresolved after using the product?
  3. What tool or process are you using instead?
  4. What would make the product more valuable for your team?
Next in SurveyNinja: edit wording, add logic, and share the survey link with respondents.

Choose the workflow, not just the tool

One AI layer for creating surveys, improving drafts, and making sense of collected responses.

01 AI question generator

Generate survey questions from a topic

Describe what you want to learn and get a structured set of questions with suggested types and rationale.

Customer feedback Research People teams
Open tool 02 AI survey improver

Improve your survey before it goes live

Paste your draft questions and get a quality score, issue list, improved wording, and practical tips.

Reduce bias Improve answer quality Sharpen structure
Open tool 03 AI survey summary

Summarize open-ended survey responses

Paste response text and get a concise summary with themes, positive signals, negative signals, and next actions.

Themes Sentiment Actions
Open tool
Before the questions

Need to shape the research frame first?

Use these tools to define the audience, hypotheses, and plan before you generate the survey.

AI research planner Turn a business goal into a research plan Create a research plan with objectives, audience, sample size, questions, channels, risks, and timeline. AI persona generator Generate research personas from a product or program Generate research personas for product, marketing, customer discovery, and nonprofit audience work. AI hypothesis generator Turn a problem into testable hypotheses Generate research hypotheses, null hypotheses, survey test ideas, metrics, and sample size notes.

Generators for common survey moments

Pick the moment first, then let AI shape the wording, answer types, and follow-ups.

What you get at each step

Not generic AI for everything, but a clear output for the team task in front of you.

Create

Survey draft or research plan

Generate questions, personas, hypotheses, or a practical research plan when you are starting from scratch.

Choose a creation workflow
Improve

Quality score, issues, and better wording

Check a draft before launch and remove leading questions, double-barreled wording, and weak scales.

Open survey improver
Analyze

Themes, sentiment, and next actions

Summarize open answers without manual tagging and turn repeated signals into the next survey wave.

Open response summary

Add context and get a sharper draft

Describe the task in plain language. If you have a product link, page, or audience constraints, include them in the same prompt.

You can combine the topic, link, segment, and constraints in one request.

Add website and details as separate fields

Riding the wave with us

We break down survey metrics and best practices, share real use cases, and publish how-to guides for SurveyNinja

Blog

NPS: how to calculate and apply it

A deep dive into the loyalty metric — formulas and best practices for survey design.
Use cases

Survey use cases

Customer feedback, marketing, HR, learning — real scenarios and examples.
Help

SurveyNinja knowledge base

Articles and guides on creating surveys, configuration, and analytics.

Frequently asked questions

How does the AI generate questions?

You write a topic and goal — for example, "understand what users think about our new product." The AI interprets this, understands the context, and generates questions using modern language models, so the results are relevant and well-structured.

Can I edit questions after generation?

Absolutely. The AI suggests options, but you decide. You can edit, add your own questions, or remove what doesn't fit. Full creative control is always yours.

How does the AI analyze responses?

It reads text, finds patterns, and detects sentiment. It surfaces the key points and displays them in charts and reports — not just counting percentages, but understanding meaning.

Is my data safe?

Yes. Everything is encrypted and meets global security standards, including GDPR. Your data and your respondents' data are never shared and are stored securely.

Is it free to create AI surveys?

Yes. You can create a survey without registration — just describe your topic above. For details on plans and limits, see the pricing page . You can also sign up for free to get started.

Is registration required?

For the first generation — no: enter your topic on this page and get a survey link instantly. To save surveys, manage them, and view all responses in one place, you'll need a free SurveyNinja account .

What question types can the AI generate?

Depending on the topic: ratings and scales, NPS, multiple choice, open-ended text, and more. The AI selects question types based on your specific goal.

Can I paste a company website URL?

Yes. In the prompt field on this page , you can paste a URL — the AI will take the site's context into account when generating questions.

Where is the generated survey saved?

Right after generation, you receive a survey link. If you are registered , the survey also appears in your SurveyNinja dashboard .

Are there generation limits?

Limits depend on your plan. For one-off tests and small projects, the free plan is usually sufficient. Full details on the pricing page .

Try it yourself

Thousands of companies already use AI for surveys. Join them — it's free and takes just a couple of minutes

Create a survey

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