Use case: Market research

Market research — audience and brand surveys at scale

Run audience, brand and pricing research. Branching, quotas, custom branding and export to CSV or your analytics.

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Where market research fits

Audience

Demographics, attitudes and behavior surveys.

Pricing

Price sensitivity and willingness-to-pay.

Export

CSV and integrations for further analysis.

Brand and awareness

Brand recall, consideration, preference. Track over time.

Competitor comparison

Compare your brand to competitors. Segment by segment.

Segmentation

Segment audience by attitudes and behavior. Personas and targeting.

How market research works in SurveyNinja

Logic and branching

Show or skip questions. Quotas and randomization.

Branding

Your logo, colors and custom domain.

Export

CSV/Excel. Send to webhooks or API.

Templates

Audience and pricing templates. Adapt in minutes.

Quotas

Set quotas by segment. Stop when quota is reached.

Randomization

Randomize order of questions or options. A/B test concepts.

How it works

Create survey

Use template. Add logic, quotas and branding.

Start free

Send to audience

Link, email or panel. Track completion.

View results

Dashboard with filters. Export to CSV.

Frequently asked questions

Can I use logic and quotas?

Yes. Branch by answer. Set quotas by segment.

Can I white-label the survey?

Yes. Custom domain, logo and colors. White-label on business plans.

How do I export data?

Export to CSV/Excel from dashboard. Or send each response to webhooks.

Can I run A/B tests on concepts?

Yes. Use randomization to show different concepts. Compare results by variant.

How do quotas work?

Set target per segment (e.g. age, region). Survey stops when quota is reached. Prevents over-sampling.

Can I use a custom domain?

Yes. On business plans you can use your own domain for the survey link.

Market research — audience and brand surveys at scale

Where market research fits

Audience

Pricing

Export

Brand and awareness

Competitor comparison

Segmentation

How market research works in SurveyNinja

Logic and branching

Branding

Export

Templates

Quotas

Randomization

How it works

Create survey

Send to audience

View results

Frequently asked questions

Can I use logic and quotas?

Can I white-label the survey?

How do I export data?

Can I run A/B tests on concepts?

How do quotas work?

Can I use a custom domain?

Other use cases

Concept testing

Academic research

Lead qualification

Customer feedback

Run market research in minutes