Use case: Market research

Market Research — Audience and Brand Surveys at Scale

Run audience, brand and pricing research. Branching, quotas, custom branding and export to CSV or your analytics.

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SurveyNinja · Market research

How often do you run online surveys?

Daily 38%

Several times a week 29%

Monthly 21%

Rarely 12%

Next question

2,400

respondents

market segments

+/-2.5%

margin of error

Study completed

Wave 3 · 2,400 responses

Done

Where market research fits

Audience

Demographics, attitudes and behavior surveys.

Pricing

Price sensitivity and willingness-to-pay.

Export

CSV and integrations for further analysis.

Brand and awareness

Brand recall, consideration, preference. Track over time.

Competitor comparison

Compare your brand to competitors. Segment by segment.

Segmentation

Segment audience by attitudes and behavior. Personas and targeting.

How market research works in SurveyNinja

Logic and branching

Show or skip questions. Quotas and randomization.

Branding

Your logo, colors and custom domain.

Export

CSV/Excel. Send to webhooks or API.

Templates

Audience and pricing templates. Adapt in minutes.

Quotas

Set quotas by segment. Stop when quota is reached.

Randomization

Randomize order of questions or options. A/B test concepts.

How it works

Create survey

Use template. Add logic, quotas and branding.

Start free

Send to audience

Link, email or panel. Track completion.

View results

Dashboard with filters. Export to CSV.

Frequently asked questions

Can I use logic and quotas?

Yes. Branch by answer. Set quotas by segment.

Can I white-label the survey?

Yes. Custom domain, logo and colors. White-label on business plans.

How do I export data?

Export to CSV/Excel from dashboard. Or send each response to webhooks.

Can I run A/B tests on concepts?

Yes. Use randomization to show different concepts. Compare results by variant.

How do quotas work?

Set target per segment (e.g. age, region). Survey stops when quota is reached. Prevents over-sampling.

Can I use a custom domain?

Yes. On business plans you can use your own domain for the survey link.

Other use cases

Customer feedback

Collect feedback after purchase, support or product use. Alerts on low scores

CSAT surveys

Measure customer satisfaction 1–5 after each touchpoint. Track trends

Churn surveys

Learn why customers leave. Auto survey on cancellation or return

Concept testing

Test ideas before launch: logos, names, packaging. A/B with randomization

Employee engagement

Pulse surveys, eNPS, 360. Anonymous, with analytics by department

NPS tracking

Track customer loyalty over time. Auto NPS, segments, alerts for detractors

Event feedback

QR or link after conference, webinar or training. Rate content and speaker

UX testing

SUS questionnaire, prototype testing, design A/B. No lab needed

Academic research

Survey for thesis or paper. Free, anonymous, export to Excel

Service quality

Ratings after store, office or branch visit. Auto send via QR or link

User onboarding

Short surveys during onboarding. Personalization and lower churn

Post-purchase survey

Send 1–3 days after order. Product and delivery rating. Alert on low score

Product feedback

Feature ratings, priorities, ideas. Embed in product, segment by user_id

Exit survey

Survey when customer or employee leaves. Churn reason, anonymous for HR

Lead qualification

Quiz for lead gen: budget, role, timeline. Branching, pass to CRM, UTM

Training feedback

Rate workshops and webinars: trainer, materials, value. QR at end, anonymous

Market Research — Audience and Brand Surveys at Scale

Where market research fits

Audience

Pricing

Export

Brand and awareness

Competitor comparison

Segmentation

How market research works in SurveyNinja

Logic and branching

Branding

Export

Templates

Quotas

Randomization

How it works

Create survey

Send to audience

View results

Frequently asked questions

Can I use logic and quotas?

Can I white-label the survey?

How do I export data?

Can I run A/B tests on concepts?

How do quotas work?

Can I use a custom domain?

Other use cases

Customer feedback

CSAT surveys

Churn surveys

Concept testing

Employee engagement

NPS tracking

Event feedback

UX testing

Academic research

Service quality

User onboarding

Post-purchase survey

Product feedback

Exit survey

Lead qualification

Training feedback

Run market research in minutes