Completion funnel

Shows which question makes people close the tab, and why

Free agent skill for Claude Code, Codex, Cursor and Gemini CLI. It works through the SurveyNinja MCP server, with your permissions.

Category
Understand results
Tags
funnel, wording
Works with
Claude Code, Codex, Cursor, Gemini CLI
MCP tools
5, all read only
Version
1.1, October 20, 2026
Made by
SurveyNinja
Price
Free
See also
Completion rate calculator
Skill file
SKILL.md

What it does

  • More responses from the same people. “Few responses” rarely means few people arrived. Usually one question is to blame.
  • Normal is kept apart from broken. A steady loss of a couple of percent per step is normal. A cliff at a specific question is the problem.
  • Specific edits. Make this question optional, move that one closer to the end, split this matrix.

Example

You type

Why does this survey get so few responses? Find where people quit

What the assistant brings back

1,284
Opened
912
Started71% of those who opened
318
Finished35% of those who started
question 5
Drop-off41% lost in one step
  • 1. Welcome 912 (100%)
  • 2. How happy are you? 874 (96%)
  • 3. Was it finished on time? 831 (91%)
  • 4. What could be better? (open text) 602 (66%)
  • 5. Your phone number (required) 355 (39%)
  • 6. Thank you 318 (35%)
The main loss is the required phone number at step five

Many of the people who get there walk away. Move the contact field to the end and explain in one line why it is needed.

The numbers are an example. In your account the funnel is built from real responses.

How it works

  1. Finds the drop-offCounts how many people answered each question. Where the count falls is where the problem is.
  2. Explains the reasonOpen text, a required contact field, a ten-row matrix: each question type is abandoned for its own reasons.
  3. Separates normal from brokenLosing a couple of percent at every step always happens. A cliff at one question does not.
  4. Suggests specific editsInstead of “make the survey shorter”, it names the question to make optional and the one to move closer to the end.

Try also

  • How many people finish the survey and where do they drop off?
  • Break down the completion funnel and suggest what to fix

What it will not do

  • Do not compute conversion over all responses
  • Do not draw conclusions from twenty responses
  • Do not edit the survey yourself
  • Do not suggest a plan upgrade or lead to payment

The skill works with your permissions. Tools that change data are marked, so you check what the assistant is about to do before you confirm. To cut access, remove the connector in the assistant or delete the API key.

In short

How does the skill find where people quit?

It computes the share who finished, then reads the unfinished responses and finds the last question each person answered: where most of them stop is the drop. Then it ties that question's position to its content and type.

What counts as normal?

A steady decline of a couple of percent from question to question: some people always leave. The problem is a cliff at one specific question.

Why do people leave on the first screen or the last one?

On the first screen the issue is the promise: it is unclear what the survey is for, or it looks long. On the last one it is almost always contacts, asked for before the person understands why to give them.

What if my plan does not keep incomplete responses?

Incomplete responses are not on every plan, and the skill checks that. If they are unavailable, there is nothing to compute the drop-off from: the assistant gives the completion share and a review of the survey itself, and says that this is weaker than a measurement.

Will the skill change my survey?

No. It only reads the summary, the incomplete responses and the survey structure. It shows what it found and proposes specific edits, and you decide.

What do I need to use it?

A SurveyNinja account and an assistant that supports MCP and loads skills from a folder, such as Claude Code, Codex, Cursor or Gemini CLI. The assistant connects with your own API key or through “Allow access”. The skill is a plain text file and runs nothing by itself.

The full skill

The SKILL.md file the assistant reads, exactly as it is in the archive.

Show the full text

Where the survey is abandoned

"Few responses" rarely means few people arrived. Usually one specific question is where people close the tab.

Reply to the person in the language they write in.

Build the picture

  1. get_quiz_summary — how many finished (filled_completely) and how many started but left (started_not_finished).
  2. get_quiz_answers with is_complete false — the unfinished responses, paged with limit and offset. Each lists every question in order; the last one with an answer is where that person stopped. The report will not do: it holds only completed responses.
  3. get_quiz_structure — question order and types, to tie a position to content.

Compute the completion share and, from the unfinished responses, how many people stopped at each question: the question where most of them stop is where the drop happens.

If unfinished responses are not kept. They are not part of every plan: incomplete_answers in get_workspace_tariff (it needs the workspace_id from get_workspace_list) tells whether they are. Without them is_complete false returns completed responses instead, so check the is_complete field of what comes back. When they are not available, say so plainly: there is nothing to compute the drop-off point from. What is left is the completion share from get_quiz_summary and a reading of the survey itself: length, order, required questions. That is weaker, and the person should be told, not handed a guess dressed up as a measurement.

Reading it

  • A steady decline of a few percent from question to question is normal.
  • A cliff at one question is the problem. Look at it closely.
  • A cliff on the first screen is about the promise, not the question: people did not understand what the survey is for, or saw that it is long.
  • A cliff at the last step is almost always contacts: they were asked for before the person understood why to give them.

Common causes by type

Question Why people leave
Open text typing is effort, especially on a phone
Required contact unclear why, and not trusted
A ten-row matrix looks like work
A long option list nobody wants to read it
File upload awkward on a phone
A personal question with no explanation feels intrusive

What to propose

Specific edits instead of "shorten the survey": make this one optional, move that one later, split this matrix, add one line explaining why you ask.

Ask for contacts at the end, after the person has already invested effort.

What not to do

  • Do not compute conversion over all responses if some are your own test runs. Cut them off by date first.
  • Do not draw conclusions from twenty responses.
  • Do not edit the survey yourself. Present the findings and propose changes.
  • Do not suggest a plan upgrade or lead to payment. If a limit is hit, state the fact and stop.
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