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Comparison

SurveyNinja vs 123FormBuilder: 1,000 responses with NPS and SPSS for $10.50/mo

123FormBuilder's cheapest paid plan, Gold, costs $18.50/mo billed yearly at a 50% discount, or $37 billed monthly. SurveyNinja Basic covers 1,000 responses a month for $10.50/mo and adds the survey tools a form builder lacks: NPS questions, click tests with heatmaps, A/B tests of question wording, SPSS export and micro surveys on your website (beta). On Premium, an AI report reads your open answers.

Start free See the comparison

Free plan with 100 responses a month and 14 days of Premium. No card required.

Prices and features checked on October 15, 2026.

SurveyNinja 123FormBuilder
1,000 responses a month $10.50/mo $18.50/mo
Click test with heatmap From Basic No
Pairwise comparison From Basic No
Other research question types From Basic Partly

Prices per month, billed yearly, in USD.

Which one is right for you

Choose 123FormBuilder if

  • You take payments, sell products or need formulas in your forms.
  • You collect 5,000 or more submissions a month and want the lowest yearly price, or you need Salesforce integration.

Choose SurveyNinja if

  • You start with up to 1,000 responses a month: $10.50/mo on SurveyNinja and $18.50/mo on 123FormBuilder billed yearly, and monthly billing costs less on SurveyNinja too.
  • You measure, not only collect: NPS on every plan; semantic differential, click tests with heatmaps and pairwise comparison from Basic.
  • You want to know which wording works: A/B tests of question wording run on every plan, and from Standard the report shows which version more people complete, with the confidence level.
  • Your analysis needs more than a spreadsheet: SPSS export on every plan, including Free, and an AI report with themes, sentiment and quotes on Premium.
  • You want micro surveys on your website, targeted by page, device and visit frequency, and want to try everything first: 14 days of Premium, no card required.
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What you pay for the same number of responses

The cheapest plan of SurveyNinja and 123FormBuilder that covers your monthly responses.

Responses per month SurveyNinja 123FormBuilder
100 $0 Free $0 Basic
1,000 $10.50/mo Basic, billed yearly or $15/mo billed monthly $18.50/mo Gold, billed yearly or $37/mo billed monthly
5,000 $25.90/mo Standard, billed yearly or $37/mo billed monthly $18.50/mo Gold, billed yearly or $37/mo billed monthly
10,000 $48.30/mo Premium, billed yearly or $69/mo billed monthly $24.50/mo Platinum, billed yearly or $49/mo billed monthly
20,000 $48.30/mo Premium, billed yearly or $69/mo billed monthly $24.50/mo Platinum, billed yearly or $49/mo billed monthly

Prices per month in USD with yearly billing; prices of 123FormBuilder are taken from its pricing page on October 15, 2026. 123FormBuilder shows its yearly prices as 50% off its monthly prices; the table uses those discounted prices. All plans and limits

Start free

Free plan, no card required

Where SurveyNinja goes further than 123FormBuilder

Features that matter for research and analysis, with the plan they are on.

NPS and research question types

NPS on every plan; semantic differential, constant sum, click tests, pairwise comparison and area selection from Basic. 123FormBuilder's field list has star rating and Likert scale, but no NPS or ranking.

A/B tests on every plan

Show two versions of a question's wording to different respondents. From Standard, the report shows which one more people complete, with the confidence level. 123FormBuilder's help center does not describe A/B tests.

SPSS among five export formats

Download responses as SPSS, CSV, Excel, PDF or Word on every plan, including Free. 123FormBuilder exports submissions to CSV and Excel from Gold.

AI report on open answers

Themes, sentiment, quotes and group comparison on Premium at $48.30/mo, with a link and PDF to share. 123FormBuilder's help center does not describe AI analysis of answers.

Edit surveys on your phone or your laptop

The whole builder works on a phone: questions, logic, design, publishing and responses. Fix a question on the way to a meeting, check new answers from the couch and finish the survey on your laptop.

  • Every section and setting fits a small screen
  • Logic, design and publishing, not a cut-down view
  • Pick up on your laptop right where you left off
The SurveyNinja survey builder in a browser
Survey settings in SurveyNinja on a phone

Research and UX tools in one survey builder

Test designs, rank ideas and ask visitors on your website from the same survey builder.

Micro surveys on your site

Paste one code and show a short survey in a corner card or modal: after a delay, on scroll, on exit intent (desktop) or on a click. Choose pages and devices and limit how often visitors see it.

All plans, including Free Partly in 123FormBuilder

Click test with heatmap

Upload a mockup or a screenshot and ask where people would click. The report shows a heatmap of all clicks.

From Basic Not in 123FormBuilder

Pairwise comparison

Respondents choose between two options at a time; the adaptive mode drops weak options early. The report ranks items with a win matrix.

From Basic Not in 123FormBuilder

A/B test of question wording

Show two versions of a question's wording to different respondents. From Standard, the report shows which one more people complete, with the confidence level.

All plans, including Free Not documented by 123FormBuilder

Area selection

Mark zones on an image and let respondents pick them, with scores and logic like any answer option.

From Basic Not in 123FormBuilder

Feature-by-feature comparison

Each cell shows whether the feature exists and the plan it starts on.

Feature SurveyNinja 123FormBuilder
Pricing and limits
Responses on the free plan 100 responses a month 100 submissions a month; 1,000 form views
Other free plan limits 50 surveys, 30 questions each 5 forms, 10 fields each, 123FormBuilder backlink
Cheapest paid plan Basic: $10.50/mo billed yearly ($15 monthly), 1,000 responses a month Gold: $18.50/mo billed yearly ($37 monthly), 5,000 responses a month
Team seats included 1 on Free, 1 on Basic, 3 on Standard, 5 on Premium; more can be added 1 on Basic; extra users bought in bundles on paid plans, up to 10 on Gold
Free trial of paid features 14 days of Premium, no card required 30-day money-back guarantee; no free trial listed (October 15, 2026)
Building surveys
Question types 28, plus 6 content blocks; NPS, star rating and scale on Free 20+ fields, including star rating and Likert scale; no NPS or ranking type
Branching logic Yes, All plans, including Free Yes, All plans, including Free
Quizzes with scores Yes, All plans, including Free Yes Points, partial answers and a countdown timer
Calculations and formulas No Yes, From Gold Formula field
Payments inside the form No Yes, From Platinum 15+ gateways, including PayPal, Stripe and Square
One form in several languages No Respondent interface in English, Spanish or Portuguese; one language per survey Yes, From Gold Translations entered by hand for each language
Research and UX tools
Micro surveys on your website Yes, All plans, including Free One code for the whole site: corner card or modal; shown after a delay, on scroll, on exit intent (desktop) or on a click; page and device targeting, traffic share, show frequency; beta Partly Automatic pop-up embed; no page or device targeting in its help center
Click test with heatmap Yes, From Basic Heatmap of clicks on an image; hotspot selection with drawn areas No
Area selection on an image Yes, From Basic Zones on an image work as answer options, with scores and logic No
Pairwise comparison Yes, From Basic Every pair or adaptive mode with fewer pairs; win matrix in the report No
A/B test of question wording Yes, All plans, including Free Versions of a question's wording, 50/50 split by default; from Standard the report marks the leader with its confidence level Not in 123FormBuilder's help center (October 15, 2026)
Other research question types Yes, From Basic Semantic differential, 3D matrix, constant sum Partly Likert scale and star rating; no ranking, semantic differential or constant sum
Collecting responses
Link, QR code and website embed Yes, All plans, including Free Widget, pop-up, iframe or button Yes, All plans, including Free Link, JavaScript, iframe or pop-up
Your own domain Yes, From Premium Your own subdomain from Basic Yes, From Platinum
Remove the service's branding Yes, From Standard Yes, From Gold
Close by date or number of responses Yes, From Standard Yes, From Gold Between two dates, on set weekdays, or off after a number of submissions
Quotas Yes, All plans, including Free Partly, From Gold Limit how many times an answer option can be chosen
Respondents can continue later Yes, All plans, including Free In the same browser Yes, From Gold Save for later; answers kept in the same browser for 15 days
Analysis and export
Reports and charts Yes, All plans, including Free With a public link to share Yes Pie-chart report, custom reports from Gold, publish a report on a web page
Export of responses Yes, All plans, including Free CSV, Excel, PDF, Word Yes, From Gold CSV and Excel
SPSS export (.sav) Yes, All plans, including Free CSV and Excel only (October 15, 2026)
Integrations
Google Sheets Yes, From Basic Yes, From Gold
Webhooks Yes, From Basic Yes, From Platinum
REST API Yes, All plans, including Free Yes, All plans, including Free 100 calls a day on Basic, unlimited on paid plans
Built-in Slack, HubSpot, Salesforce apps No Through webhooks and the API Yes, From Gold Mailchimp, Zendesk, Dropbox and more; Salesforce Marketing Cloud from Diamond, Salesforce Sales Cloud on Enterprise
Team and security
Roles and permissions Yes Owner, admin, member; custom roles with folder access on Premium Yes, From Gold Super Admin, Standard User and Viewer; Group Admin on Enterprise
Single sign-on (SSO) Yes, From Premium OpenID Connect Yes, Enterprise only Paid add-on
HIPAA compliance No Yes, Enterprise only With a BAA
Sources: 123FormBuilder data checked on October 15, 2026 on its own website

SurveyNinja features checked on October 20, 2026; plans and limits: pricing page

Start free

Free plan, no card required

How to switch from 123FormBuilder

1

Create a free account

Sign up in a minute. The Free plan needs no card, and you get 14 days of Premium.

2

Rebuild your survey

Start from a template or describe the survey to the AI generator, then set up logic, which works on every plan.

3

Bring past responses

Export submissions from 123FormBuilder as CSV or Excel, upload the file to SurveyNinja on a paid plan and match the columns to your questions. Then share the new link or embed the survey on your site.

Already paying for 123FormBuilder?

Send us a screenshot of your payment and we'll give you a free month of our top plan.

Contact us Step-by-step guide to switching

Frequently asked questions

Didn't find your answer? Write to team@surveyninja.io or use the contact page, and we'll help you move your surveys.

Is SurveyNinja cheaper than 123FormBuilder?

For 1,000 responses a month, yes: $10.50/mo on SurveyNinja Basic and $18.50/mo on 123FormBuilder Gold, billed yearly; with monthly billing, Gold costs $37. Prices checked on October 15, 2026.

Is there a free plan like 123FormBuilder Basic?

Yes. SurveyNinja's Free plan includes 100 responses a month and 50 surveys of up to 30 questions, with logic, NPS, quizzes and response export. 123FormBuilder Basic includes 100 submissions a month, 5 forms of up to 10 fields and 1,000 form views, with a 123FormBuilder backlink.

Can I move my 123FormBuilder forms to SurveyNinja?

Rebuild the survey from a template or with the AI generator. Then upload past submissions from a CSV or Excel export on a paid plan, up to 20 MB and 10,000 rows per file. Uploaded responses don't count toward your monthly limit. Our team will help you move your forms and set up the logic: send us an export or a link.

What does 123FormBuilder have that SurveyNinja doesn't?

Payments and product fields, a formula field, multilingual forms, Salesforce integration and HIPAA on its Enterprise plan. SurveyNinja is built for surveys and research: NPS, research question types, A/B tests, micro surveys on your website, SPSS export and an AI report.

Can I show surveys on my website?

Yes. Embed a survey as a widget, pop-up, iframe or button on any plan. Micro surveys open in a corner card or modal after a delay, on scroll, on exit intent (desktop) or on a click, targeted by page and device; they are in beta and on all plans. 123FormBuilder offers an automatic pop-up embed.

Does SurveyNinja analyze open-ended answers with AI?

Yes. The AI report on Premium finds themes, sentiment and quotes in open answers and compares groups of respondents. It reads answers in any language and writes the report in your interface language. Share it by link or as a PDF.

Is SurveyNinja available in Spanish and Portuguese?

Yes. The website, the help center and the survey screens your respondents see are available in English, Spanish and Portuguese.

Try SurveyNinja for free

Free plan with 100 responses a month and 14 days of Premium after sign-up. No card required.

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Survey templates

Ready-made surveys for customers, employees and events: copy one and edit it.

AI survey generator

Describe what you want to learn and get a draft survey to edit.

Free research calculators

Sample size, NPS, statistical significance and 20 more calculators, no sign-up.