SurveyNinja + Zapier Integration — Automate Without Code

Q: How does SurveyNinja send data to Zapier?

Via Webhook. In SurveyNinja, set up a Webhook integration and paste the URL from Zapier (Catch Hook). Every new response sends a JSON payload with all answer data, and Zapier triggers your automation.

Q: Do I need a paid Zapier account?

Zapier offers a free plan with a limited number of tasks per month — enough to get started. As your response volume grows or if you need multi-step Zaps, a paid plan will be required.

Q: Can I trigger an action only for specific responses?

Yes. In Zapier use the Filter step: continue only if "score" is less than 4. Or use Paths to define different branches for different answer values — all without code in the visual editor.

Q: What data from SurveyNinja is available in Zapier?

All response fields: ID, date, answers to each question by name, contact details (name, email, phone), UTM parameters. You can use any field as a trigger condition or pass it to the destination app.

Q: When does Zapier receive a response?

SurveyNinja sends the Webhook when the respondent clicks "Submit" at the end of the survey, so Zapier gets the complete response.

Q: Is there a limit on the number of Zaps per survey?

There are no limits on the SurveyNinja side. You can configure multiple Webhooks for one survey — each triggering its own automation. Zap limits are governed by your Zapier plan.

Q: What should I do if my Zap is not triggering?

Check: 1) The Zap is active (not paused), 2) The Webhook URL in SurveyNinja matches the URL from Zapier, 3) Submit a test response — Zapier should catch the data for field mapping. All runs and errors are visible in Zapier's history.

Q: Can SurveyNinja connect to Zapier without Webhooks?

The primary method is via Webhook (Catch Hook trigger in Zapier). This gives you full flexibility for any destination service. It requires pasting one URL in SurveyNinja — no coding needed on the SurveyNinja side.

What You Can Automate

Responses → CRM

A new survey response automatically creates a contact in HubSpot, Salesforce, Pipedrive, or Zoho CRM with all fields populated

Response → Email

Send automatic follow-up emails after survey completion: thank-you notes, promo codes, or next steps via Mailchimp or SendGrid

Data → Google Sheets

Every response becomes a new row in your spreadsheet. Use Zapier if you need pre-processing or conditional filtering first

Alert → Messenger

Negative rating received → instant notification to Slack, Microsoft Teams, or Discord for the responsible team member

Multi-step Chains

Response → create lead → send email → notify manager. All in one automated chain using Zapier's visual builder

Conditional Logic

Filter: only leads with email → CRM. Score < 4 → alert. Country=US → separate list. Flexible, no code required

Popular Zapier Connections

SurveyNinja → HubSpot

New response → contact and deal in HubSpot with all fields mapped from survey answers and custom tags

SurveyNinja → Notion

Each response becomes a new row in a Notion database — great for teams managing research in Notion

SurveyNinja → Salesforce

Pass leads from surveys to Salesforce with field mapping and automatic assignment to the right rep

SurveyNinja → Mailchimp

Add respondents to Mailchimp audiences based on answers — segmented campaigns without manual import

SurveyNinja → Slack

Notify the team channel on every new response — with conditional filtering using Zapier's Filter step

SurveyNinja → Asana

Create tasks in Asana when a response arrives — ideal for teams tracking feedback through a task manager

How It Works

Create Your Survey

Start from a template or from scratch — with branching logic and custom branding

Get Started Free

Configure Zapier

Create a Zap: trigger — SurveyNinja via Webhook, action — your destination service. Map fields visually

Automate 24/7

Every new response triggers your automation chain. No manual work required, running continuously

FAQ — Zapier Integration

How does SurveyNinja send data to Zapier?