HTML (HyperText Markup Language)
Glossary Updated: Nov 11, 2026 Reading time ≈ 1 min
- Topic
- Survey tools and settings
- Stands for
- HyperText Markup Language
What is HTML
HTML (HyperText Markup Language) is the markup language of web pages. Tags such as <h1>, <p> and <a> tell the browser what each part of a page is: a heading, a paragraph, a link, an image or a form.
HTML describes structure and content. The look comes from CSS and the behavior from JavaScript. Emails can be written in HTML too, which is how newsletters get their layout and images. Attributes add details to a tag, for example href holds the address of a link and src the address of an image.
Where you meet HTML in SurveyNinja
- Embed code. To put a survey on your site as an iframe, pop-up or button, you paste a snippet into the page HTML. Every plan.
- HTML Code element. Shows your own HTML as a separate step of the survey, for example a widget from another service. Scripts in it run. Standard plan and higher.
- Code on the survey page. In Settings, HTML code adds analytics counters, scripts or styles to the head or body of one survey. Standard plan and higher.
- HTML emails. Notification emails accept a fully custom HTML template when you send them through your own SMTP server, on Premium and higher.
- Printed survey. Share, then Print saves the survey as an HTML file, as well as PDF, Word or TXT.
Help: Question types, Survey settings, Email notifications.
You don't need HTML for design
Colors, fonts, buttons and the logo are set in a theme on the Design tab, and custom CSS goes into the theme editor. See Design setup.
Updated: Nov 11, 2026 Published: May 29, 2026
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