Integration

SurveyNinja Webhooks — Connect Any System Instantly

Send survey responses directly to your server, CRM, database, or custom script as JSON via HTTP POST. No middleware needed — real-time data on every submission.

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Real-timedelivery

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What You Can Do with Webhooks

CRM Sync

A new survey response automatically creates or updates a contact in your CRM with all answer fields mapped

Database Storage

Store responses directly in your own database — full control over data structure and retention

Messenger Alerts

Send instant Telegram, WhatsApp, or Discord notifications to the responsible team on every new response

Custom Code Triggers

Trigger your own serverless functions, AWS Lambda, or any backend script with the full response payload

Score-based Alerts

Detect low NPS or CSAT scores and trigger escalation workflows — contact the customer before they churn

Multi-system Chains

Configure multiple Webhooks for one survey — send data to CRM, database, and chatbot simultaneously

Webhook Format & Reliability

JSON Payload

Every response sent as structured JSON: response ID, date/time, all answers by question name, contact details, and UTM parameters

HTTP POST

Standard HTTP POST request to your endpoint. Works with any server, framework, or serverless function that accepts POST requests

Instant Delivery

Webhook fires within seconds of the respondent clicking Submit — no polling or delays

Custom Headers

Add secret authorization tokens as custom headers to secure your endpoint and verify requests come from SurveyNinja

HTTPS Required

Your endpoint must use HTTPS. This ensures data is encrypted in transit and your integration is secure

Automatic Retries

If your server returns a 5xx error, SurveyNinja retries automatically with increasing intervals — no data is lost

Set Up in 3 Steps

Create Your Survey

Build a survey in SurveyNinja — design questions, set up logic, and customize the look and feel

Get Started Free

Add Webhook URL

In survey settings → Integrations → Webhooks. Paste your endpoint URL and add optional authorization headers

Receive & Process

Submit a test response — your server receives the JSON payload. Process the data however your system requires

FAQ — Webhooks

What is a Webhook and why do I need it?

A Webhook is an HTTP notification that SurveyNinja sends to your server when a survey is submitted. You receive all response data as JSON — no polling or manual export required.

Do I need a developer to set up a Webhook?

On the SurveyNinja side, no — just enter the URL. The receiving server must handle POST requests with JSON. Use Zapier if you have no backend.

What data does the Webhook request contain?

JSON with response ID, date/time, all answers by question name, contact details, UTM parameters, IP address, and user agent.

What happens if my server is unavailable?

SurveyNinja retries the request with increasing intervals on 5xx errors. Data is not lost.

Can I configure multiple Webhooks for one survey?

Yes. Add multiple URLs — each receives the full payload independently, letting you send to CRM, database, and chatbot simultaneously.

How do I secure my Webhook endpoint?

Add a secret token via custom authorization headers in SurveyNinja settings. Accept connections over HTTPS only.

How does a Webhook differ from Zapier?

Webhook sends data directly to your server. Zapier accepts the Webhook and routes it to other services visually — no server required.

Are incomplete responses sent via Webhook?

No. Webhooks fire only on Submit. Partial responses are not transmitted.