Use case: Post-purchase survey

Post-Purchase Survey — Feedback After Every Order

Send a short survey after purchase or delivery: rate the order, delivery and product. Optional NPS. Automated by delay or trigger.

Launch post-purchase survey See pricing

Auto sendafter order

Alerton complaint

14 daysfree trial

SurveyNinja · Post-purchase

Headphones Pro X · $69

How was your purchase?

Product quality ★ ★ ★ ★ ★

Delivery ★ ★ ★ ★ ★

Service ★ ★ ★ ★ ★

Yes, definitely Not sure No

Send feedback

+22%

repeat purchases

4.8/5

product rating

73%

would recommend

Post-purchase review: 5/5

Order #28 491 · just now

5/5

Where post-purchase fits

E‑commerce

After delivery: order and delivery experience.

Email

Link in post-purchase or post-delivery email.

Dashboards

Scores by product, period or segment.

CRM trigger

Integrate with CRM: when order status changes, system sends survey link by email or messenger.

By SKU or category

Pass product ID, SKU or category in hidden fields and compare satisfaction across your catalog.

Review and recovery

Ask happy buyers for a public review and show a recovery question only to low scores.

How post-purchase surveys work in SurveyNinja

Template

Ready post-purchase template. Delivery and product rating.

Automation

Trigger via API when order delivers. Or send email with delay.

Dashboards

Scores by product and period. Export to CSV.

Alerts

Webhooks when score is low. Follow up fast.

Trends

Scores by week and month. See impact of changes.

Order metadata

Store order ID, SKU, store or courier in hidden fields so reports tie directly to fulfillment issues.

How it works

Create survey

Use post-purchase template. Add delivery and product questions.

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Send after delivery

Link in email or trigger via API when status changes.

View results

Dashboard with scores and trends. Set up alerts.

Frequently asked questions

When to send post-purchase survey?

1–3 days after delivery. Or trigger when delivery status updates.

Can I automate the send?

Yes. Use webhooks to trigger when order is delivered. Or schedule email.

What if the score is low?

Set up webhooks to get notified. Add follow-up question for low scores.

Can I send by SMS or messenger?

Yes. Use the survey link in any channel. Webhook can trigger your SMS or messenger bot.

How do I add a delay (e.g. 24h after delivery)?

Use your CRM or automation (Zapier, etc.) to send the link 24–72 hours after delivery status.

Can I compare products, couriers or stores?

Yes. Pass order metadata as hidden fields. Dashboard filters then show scores by product, store, courier or campaign.

Other use cases

Customer feedback

Collect feedback after purchase, support or product use. Alerts on low scores

CSAT surveys

Measure customer satisfaction 1–5 after each touchpoint. Track trends

Churn surveys

Learn why customers leave. Auto survey on cancellation or return

Concept testing

Test ideas before launch: logos, names, packaging. A/B with randomization

Employee engagement

Pulse surveys, eNPS, 360. Anonymous, with analytics by department

NPS tracking

Track customer loyalty over time. Auto NPS, segments, alerts for detractors

Market research

Demand analysis, segmentation, pricing research. Data for strategy

Event feedback

QR or link after conference, webinar or training. Rate content and speaker

UX testing

SUS questionnaire, prototype testing, design A/B. No lab needed

Academic research

Survey for thesis or paper. Free, anonymous, export to Excel

Service quality

Ratings after store, office or branch visit. Auto send via QR or link

User onboarding

Short surveys during onboarding. Personalization and lower churn

Product feedback

Feature ratings, priorities, ideas. Embed in product, segment by user_id

Exit survey

Survey when customer or employee leaves. Churn reason, anonymous for HR

Lead qualification

Quiz for lead gen: budget, role, timeline. Branching, pass to CRM, UTM

Training feedback

Rate workshops and webinars: trainer, materials, value. QR at end, anonymous

Launch post-purchase surveys in minutes

Free trial. Automated send.

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