Use case: Product feedback

Product Feedback — Feature Requests and Satisfaction

In-app or email surveys: what do users want next? How satisfied are they with a feature? Prioritize roadmap with real feedback.

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Embedin product

Hiddenuser_id

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SurveyNinja · Product feedback

Which features matter most right now?

✓ Export to Excel / CSV Top

Survey branding 89 votes

API integration 72 votes

Vote

ideas in backlog

shipped in Q1

89%

included in roadmap

New feature request

CSV export has 147 votes

In progress

Where product feedback fits

In-app

After feature use or release: rate and suggest.

Feature requests

Open question: What would you improve? What's missing?

Roadmap

Aggregate and tag to prioritize backlog.

After release

Short survey after new feature release — "How useful?" and open comment.

By segment

Hidden fields user_id, plan, cohort — see what free vs pro or new vs power users want.

Beta and release cohorts

Ask only beta users or recent adopters and compare feedback before broad rollout.

How product feedback works in SurveyNinja

In-app or email

Embed in product or send by email. Segment by user_id.

Logic

Branch by answer. Show follow-up for low scores.

Dashboards

Scores and open feedback. Export to CSV.

Integrations

Webhooks to Jira, Slack or your stack.

Feature scores

Average scores and trends per feature. See what improves or drops by version.

Roadmap tagging

Tag responses by feature area, release or theme so product teams can cluster demand faster.

How it works

Create survey

Add feature and satisfaction questions. Optional user_id field.

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Send in-app or email

Embed widget or link. Or send after release email.

View results

Dashboard with scores and feedback. Export for roadmap.

Frequently asked questions

When to send product feedback survey?

After key feature use or release. Or in-app at touchpoints.

Can I embed in my app?

Yes. Embed as widget or popup. Or use link with user_id.

Can I export to Jira or similar?

Yes. Use webhooks to send each response to Jira, Linear or your tool.

Can I segment by plan or user type?

Yes. Pass user_id, plan or cohort as hidden fields. Filter in dashboard by segment.

How do I embed in my product?

Use embed code (iframe) or popup widget. Or open survey link in-app with user_id in URL.

Can I collect feedback only from beta users or recent adopters?

Yes. Pass beta flag, release version or adoption date as hidden fields and target the survey to that cohort.

Other use cases

Customer feedback

Collect feedback after purchase, support or product use. Alerts on low scores

CSAT surveys

Measure customer satisfaction 1–5 after each touchpoint. Track trends

Churn surveys

Learn why customers leave. Auto survey on cancellation or return

Concept testing

Test ideas before launch: logos, names, packaging. A/B with randomization

Employee engagement

Pulse surveys, eNPS, 360. Anonymous, with analytics by department

NPS tracking

Track customer loyalty over time. Auto NPS, segments, alerts for detractors

Market research

Demand analysis, segmentation, pricing research. Data for strategy

Event feedback

QR or link after conference, webinar or training. Rate content and speaker

UX testing

SUS questionnaire, prototype testing, design A/B. No lab needed

Academic research

Survey for thesis or paper. Free, anonymous, export to Excel

Service quality

Ratings after store, office or branch visit. Auto send via QR or link

User onboarding

Short surveys during onboarding. Personalization and lower churn

Post-purchase survey

Send 1–3 days after order. Product and delivery rating. Alert on low score

Exit survey

Survey when customer or employee leaves. Churn reason, anonymous for HR

Lead qualification

Quiz for lead gen: budget, role, timeline. Branching, pass to CRM, UTM

Training feedback

Rate workshops and webinars: trainer, materials, value. QR at end, anonymous

Launch product feedback in minutes

Free trial. In-app and email.

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