Integration

SurveyNinja + HubSpot — Survey Data Directly in Your CRM

Automatically create or update HubSpot contacts from survey responses. Map answers to contact properties and trigger workflows — no manual data entry.

Connect for Free View Plans

Auto sync

Any property

Zero coding

What You Can Do with SurveyNinja + HubSpot

Create Contacts Automatically

Every survey submission creates a new HubSpot contact with name, email, and all mapped answer fields

Update Contact Properties

Map survey answers to any HubSpot contact property — NPS score, product interest, satisfaction rating, or custom fields

Avoid Duplicate Records

Use Create or Update Contact action in Zapier — matches on email and updates existing records instead of creating duplicates

Trigger HubSpot Workflows

Updated contact properties automatically trigger HubSpot workflows — email sequences, deal stage changes, internal notifications

Track NPS in CRM

Store survey scores as contact properties — segment by Promoters, Passives, and Detractors for targeted outreach

Create Deals from Responses

Add a Zapier action to create a HubSpot deal associated with the contact, setting stage based on score or answers

What You Can Map to HubSpot

Contact Name & Email

Map respondent identity fields directly to HubSpot contact name and email for instant record creation

NPS & CSAT Scores

Store numeric survey scores as number properties in HubSpot for segmentation and reporting

Text Responses

Map open-ended answers to HubSpot text properties or internal notes on the contact record

Survey Metadata

Include survey name, submission date, and response ID as contact properties for full audit trail

Custom Properties

Map any survey answer to any standard or custom HubSpot contact property you've defined

Deal Fields

Create deals with stage, amount, and close date based on specific survey responses using Zapier logic

Set Up in 3 Steps

Create Your Survey

Build a survey in SurveyNinja — design questions, set up logic, and customize the look and feel

Get Started Free

Connect via Zapier

Enable Webhook in SurveyNinja → Integrations. Create a Zap: Catch Hook trigger + Create or Update Contact in HubSpot action

Data Flows to HubSpot

Submit a test response — the contact appears in HubSpot with all mapped fields. Workflows fire automatically

FAQ — HubSpot Integration

How does SurveyNinja connect to HubSpot?

Via Zapier: set up a Webhook in SurveyNinja to send response data to Zapier, then use HubSpot Zapier app to create or update contacts. No coding required.

Can I update existing HubSpot contacts instead of creating duplicates?

Yes. Use Create or Update Contact in HubSpot Zapier integration — it matches on email and updates existing records.

Can I trigger HubSpot workflows from survey responses?

Yes. Updated contact properties trigger HubSpot workflows automatically — including email sequences and deal stage changes.

What HubSpot properties can I update from a survey?

Any standard or custom contact property. Common: NPS score, product interest, satisfaction rating, free-text responses.

Can I create HubSpot deals from survey responses?

Yes. Add a Zapier action to create a deal associated with the contact, setting stage based on score or answers.