Surveys for Car Dealerships

Car buyers research for months and decide in days. Post-purchase surveys capture the full journey — from the showroom floor to financing and delivery — helping you build the reputation that drives referrals.

10,000+ companies trust us

Free to get started

5 min to launch your first survey

Use cases for car dealerships

Sales experience rating

Rate the full buying journey — greeting, needs analysis, test drive, negotiation and paperwork.

Sales consultant performance

Track satisfaction per salesperson. Identify top performers and coaching opportunities.

Financing satisfaction

Rate the F&I process — transparency, speed, options explained and overall experience.

Delivery experience

Measure the vehicle handover — orientation quality, vehicle condition and first impression.

Referral likelihood (NPS)

Track NPS to predict which buyers will refer friends and family — your cheapest acquisition channel.

After-sales & service follow-up

Survey after first service visit — the critical moment that determines long-term loyalty.

SurveyNinja features for car dealerships

Post-purchase auto-survey

Survey sent automatically 48 hours after delivery — captures the honeymoon period and first impressions.

Salesperson scorecards

Individual performance dashboards with customer ratings, NPS and verbatim comments.

CSI-aligned questions

Survey templates aligned with manufacturer CSI metrics — improve your scores while gathering actionable data.

Service follow-up sequence

Automated survey after every service visit — tracks the entire ownership lifecycle.

Review generation funnel

Happy buyers (NPS 9–10) get prompted to leave Google, Cars.com or DealerRater reviews.

DMS integration

Connect with your Dealer Management System via API or Webhook for automated, customer-linked surveys.

What dealership managers say

«Post-purchase surveys showed our F&I process was our weakest link. We streamlined it — CSI scores jumped 14 points and Google reviews went from 4.1 to 4.6.»

«Salesperson scorecards created healthy competition. Our team NPS went from 62 to 81 in one quarter. Every salesperson wants to be top-rated.»

How to collect car dealership customer feedback

Multiple channels — respondents choose the most convenient one and respond in 1–2 minutes

Post-delivery email

Branded survey 48 hours after vehicle delivery

SMS after purchase

Text survey for quick mobile feedback — 95%+ open rate

QR in showroom

Scan at the finance desk or delivery bay

WhatsApp follow-up

Personal message from the salesperson with survey link

Website feedback widget

Capture pre-purchase experience feedback on your dealership website

How it works

Choose a template

Pick a ready-made survey for your industry and customize the questions in minutes — no technical skills required.

Start free

Share with your audience

Distribute via QR code, direct link, email, or embedded widget — wherever your customers are.

Analyze and act

Track responses in real time in your dashboard and make data-driven decisions that grow your business.

Frequently Asked Questions

When should dealerships survey customers for the regional manager before the site audit?

Send purchase survey 48 hours after delivery, service surveys after every visit, lost-deal surveys within 24 hours of test drive without purchase, and 90-day ownership surveys to capture honeymoon-vs-reality. Tie the answer to before-after deltas and bring it to the route review as a route change input.

What should car dealership surveys include?

Sales experience and consultant knowledge, test drive quality, F&I transparency, delivery experience, vehicle condition, after-sales follow-up and NPS. CSI-aligned templates available.

How do surveys improve dealership CSI scores (manufacturer requirement)?

Align survey questions with OEM CSI criteria. Identify weak touchpoints — typically F&I and delivery — and fix systematically. Top dealers add 10-20 CSI points in 6 months — direct impact on bonus money and brand standing.

Can I evaluate individual salespeople and F&I managers?

Yes. Each survey tags sales consultant, F&I manager, delivery specialist and service advisor. GMs see ranked dashboards; pay plans become data-driven, top performers get more leads.

How do surveys grow service-department retention (the profit center)?

Post-service surveys reveal communication gaps that drive defections to independent shops. Top dealers retain 80%+ of customers in service vs. 50% baseline — service is 2-3x margin of new car sales.

Does SurveyNinja integrate with DMS and CRM (CDK, Reynolds, DealerTrack)?

Yes. Via webhooks, Zapier and the API we connect with CDK, Reynolds & Reynolds, DealerSocket, VinSolutions, Auto/Mate and most DMS/CRM. Surveys auto-trigger on delivery, service close or status change.

How am I alerted to angry customers and BBB risk?

Low scores or critical keywords ("BBB", "lemon law", "switching dealers", "manufacturer complaint", "lawsuit") trigger instant Slack alert to GM. Same-day call recovers most situations and prevents AG complaints.

What evidence moves Sales experience from comment to action when category owner is the proof point?

Yes. The template library includes post-purchase, lost-deal, service CSAT, F&I experience, 90-day ownership, salesperson recruiting and BDC follow-up. Editable in minutes. Use manager notes to decide whether the weekly review needs a service promise or a smaller wording fix.

How do surveys generate Google, Cars.com and DealerRater reviews?

Promoters (NPS 9-10) get auto-prompted at peak satisfaction (delivery + 48h) for review on platform of choice. Top dealers 4-6x review volume in 90 days — review count drives 60%+ of new shoppers via online research.

How do surveys help car dealerships with manufacturer relations and brand standing?

CSI-aligned data and verified customer feedback support OEM rep conversations on allocation, bonus money and dealer-of-the-year nominations. Top dealers use survey data as evidence in every quarterly review.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit · no credit card required

Free — forever

Up to 3 surveys
100 responses/mo
10 questions per survey
Logic and basic analytics

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

10 surveys per account
1,000 responses per month
30 questions per survey
10,000 views per month
Logic branching
Image, video & audio attachments
Custom themes
Export (PDF, CSV, XLSX)

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

50 surveys per account
5,000 responses per month
50 questions per survey
100,000 views per month
Incomplete responses
Removable copyright
Auto-backups
Custom survey URL

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
∞ views per month
Team collaboration
Custom domain
Score calculation
Redirects

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager