Surveys for Law Firms

Clients rarely tell their attorney when communication falls short or expectations are missed. Structured feedback surveys surface the issues that drive referrals — or silent departures — so you can strengthen relationships and grow your practice.

10,000+ companies trust us

Free to get started

5 min to launch your first survey

Use cases for law firms

Service quality rating

Rate responsiveness, legal knowledge and case management to identify what clients value most and where improvements are needed.

Attorney performance tracking

Compare satisfaction scores by attorney and practice area. Use real data to guide mentoring and professional development.

Client loyalty (NPS)

Measure how likely clients are to recommend your firm — the single strongest predictor of referral-based growth.

Communication quality review

Gather feedback on response times, clarity of updates and billing transparency — the factors that drive trust.

Client retention analysis

Identify at-risk clients through declining satisfaction scores and trigger personal outreach before they switch firms.

Matter closure feedback

Send a post-matter survey to capture reflections on the entire engagement — outcome, process and value for money.

SurveyNinja features for law firms

Post-matter auto-survey

Survey sent automatically when a case is closed or a milestone is reached — zero manual work for your team.

Attorney-level analytics

Compare client satisfaction by attorney, practice area and office. Benchmark performance and share best practices firm-wide.

Low-rating instant alert

Client rates below 3 stars — immediate notification to the managing partner. Reach out before the relationship is lost.

Referral generation funnel

NPS 9-10 clients receive a prompt to leave a Google review or provide a referral. Lower scores route to a private feedback form.

Multi-office dashboard

Compare NPS and CSAT across all offices and practice areas in one unified view.

CRM integration

Connect with Clio, PracticePanther or any legal CRM via Webhook. Surveys trigger automatically when matters close.

What law firm partners say

«Post-matter surveys revealed that billing transparency was our biggest gap. We restructured our invoicing process — client retention improved by 23% within one year.»

«Our NPS went from 38 to 61 after we started acting on survey feedback. Referrals now account for 44% of new business, up from 28%.»

How to collect law firm client feedback

Multiple channels — respondents choose the most convenient one and respond in 1–2 minutes

Post-matter email

Automatic survey when a case closes — highest completion rate for legal clients

SMS check-in

Brief mid-matter pulse check via text — catches issues early

QR in meeting room

Scan after in-person consultations for immediate impressions

Email follow-up link

Personal survey link sent by the attorney after key milestones

Client portal widget

Feedback form embedded in your client portal or intake page

How it works

Choose a template

Pick a ready-made survey for your industry and customize the questions in minutes — no technical skills required.

Start free

Share with your audience

Distribute via QR code, direct link, email, or embedded widget — wherever your customers are.

Analyze and act

Track responses in real time in your dashboard and make data-driven decisions that grow your business.

Frequently Asked Questions

When should law firms send client surveys?

Send post-matter surveys within 48 hours of case closure, mid-engagement pulses at major milestones (filing, deposition, settlement), and 6-month follow-ups for ongoing relationships. Each touchpoint reveals different gaps.

What questions should a law firm survey include?

Communication quality and responsiveness, legal expertise and strategy, billing transparency, case outcome satisfaction, support staff professionalism and NPS. Keep under 6 questions for strong completion.

How do surveys grow law firm referrals?

Promoters (NPS 9-10) get auto-prompted at peak satisfaction (matter closure) for Google review and "refer a colleague" with a thank-you note. Top firms grow referral business 30-50% — the highest-margin channel for legal services.

Can I evaluate individual attorneys and practice areas?

Yes. Each survey tags lead attorney, practice area, paralegal and office. Managing partners see ranked dashboards; reward top performers and provide coaching with specific feedback. Drives retention and recruiting.

How do surveys reduce client churn and bar complaints?

Mid-matter pulse surveys catch communication breakdowns before they escalate to firing the attorney or filing a bar complaint. Firms that act resolve 80%+ of issues internally — protecting both relationships and licenses.

Is client survey data confidential and bar-compliant?

Yes. SurveyNinja uses encryption, GDPR/CCPA compliance and does not store privileged case details. Surveys focus on service experience, not legal strategy. Compliant with ABA Model Rule 1.6 confidentiality.

Does SurveyNinja integrate with legal practice management software when support director is the proof point?

Yes. Via webhooks, Zapier and the API we connect with Clio, PracticePanther, MyCase, Smokeball, CosmoLex and most legal CRMs. Surveys auto-trigger on matter closure or status change. Use completion notes to decide whether the route review needs a route change or a smaller wording fix.

How am I alerted to dissatisfied clients of law firms in real time?

Low scores or critical keywords ("malpractice", "bar complaint", "switching firms", "fee dispute", "ineffective") trigger instant Slack alert to managing partner. Same-day call recovers most relationships and prevents complaints.

How does Client satisfaction affect routing in the risk triage?

Yes. The template library includes post-matter, mid-engagement pulse, intake experience, billing satisfaction, attorney recruiting and 6-month past-client. Editable in minutes.

How do surveys help with practice growth and marketing?

"How did you find us?" survey-based attribution reveals the real referral sources beyond what Google Analytics catches (other attorneys, past clients, networking events). Marketing leaders reallocate budget to high-ROI channels — typical CAC drop of 20-35%.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit · no credit card required

Free — forever

Up to 3 surveys
100 responses/mo
10 questions per survey
Logic and basic analytics

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

10 surveys per account
1,000 responses per month
30 questions per survey
10,000 views per month
Logic branching
Image, video & audio attachments
Custom themes
Export (PDF, CSV, XLSX)

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

50 surveys per account
5,000 responses per month
50 questions per survey
100,000 views per month
Incomplete responses
Removable copyright
Auto-backups
Custom survey URL

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
∞ views per month
Team collaboration
Custom domain
Score calculation
Redirects

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager