Surveys for Law Firms

Use cases for law firms

Service quality rating

Rate responsiveness, legal knowledge and case management to identify what clients value most and where improvements are needed.

Attorney performance tracking

Compare satisfaction scores by attorney and practice area. Use real data to guide mentoring and professional development.

Client loyalty (NPS)

Measure how likely clients are to recommend your firm — the single strongest predictor of referral-based growth.

Communication quality review

Gather feedback on response times, clarity of updates and billing transparency — the factors that drive trust.

Client retention analysis

Identify at-risk clients through declining satisfaction scores and trigger personal outreach before they switch firms.

Matter closure feedback

Send a post-matter survey to capture reflections on the entire engagement — outcome, process and value for money.

SurveyNinja features for law firms

Survey link at matter close

Add the survey link to the email you send when a case closes or a milestone is reached. The same survey works for every matter.

Attorney-level analytics

Compare client satisfaction by attorney, practice area and office. Benchmark performance and share best practices firm-wide.

See low ratings right away

Every response arrives as an instant e-mail (or Telegram) notification, so you see a rating below 3 stars right away. Bring in the managing partner and reach out before the relationship is lost.

Review requests for every client

Every client gets the same invitation to leave a Google review or refer someone, whatever their NPS score. Every response also arrives as an instant e-mail notification, so the responsible attorney sees low scores right away.

Multi-office dashboard

Compare NPS and CSAT across all offices and practice areas in one unified view.

Works with your legal CRM

Add the survey link to the emails Clio or PracticePanther already send when matters close. New responses can go back to your CRM or a spreadsheet through Zapier or webhooks.

Frequently Asked Questions

When should law firms send client surveys?

Send post-matter surveys within 48 hours of case closure, mid-engagement pulses at major milestones (filing, deposition, settlement), and 6-month follow-ups for ongoing relationships. Each touchpoint reveals different gaps.

What questions should a law firm survey include?

Communication quality and responsiveness, legal expertise and strategy, billing transparency, case outcome satisfaction, support staff professionalism and NPS. Keep under 6 questions for strong completion.

How do surveys grow law firm referrals?

When a matter closes, every client gets the same invitation to leave a Google review and "refer a colleague", with a thank-you note, whatever their score. Every response also arrives as an instant e-mail notification, so the responsible partner sees low scores right away and can handle concerns personally. Referrals bring in clients who already trust the firm.

Can I evaluate individual attorneys and practice areas?

Yes. Each survey tags lead attorney, practice area, paralegal and office. Managing partners see ranked dashboards; reward top performers and provide coaching with specific feedback. Drives retention and recruiting.

How do surveys reduce client churn and bar complaints?

Mid-matter pulse surveys catch communication breakdowns before they lead a client to switch attorneys or file a bar complaint. Firms that act on this feedback can resolve issues internally and protect both relationships and licenses.

Is client survey data kept confidential?

Surveys focus on service experience, not legal strategy, so there is no reason to ask about privileged case details. Data is stored on a server in the EU, the account is protected by two-factor sign-in, and your firm decides who sees the results.

Does SurveyNinja integrate with legal practice management software?

Yes. Add the survey link to the closing letter or follow-up e-mail your practice management system (Clio, PracticePanther, MyCase or another) already sends. New responses can go to your CRM or matter records through webhooks or Zapier, and through the API your system can create and publish surveys and pull responses.

How do I find out about dissatisfied law firm clients in real time?

Every new response arrives as an instant e-mail notification to the managing partner (or a Telegram message on Standard plans and up), so a low score or a comment about fees, switching firms or a bar complaint is seen right away. You can also send responses to Slack through Zapier. A same-day call can save the relationship and head off a formal complaint.

Can I start from a template?

Yes. Start from a template such as Client Intake Form, Customer Satisfaction Survey or NPS Survey and change the questions for post-matter feedback, a mid-engagement pulse, intake, billing satisfaction, attorney recruiting and past clients six months on.

How do surveys help with practice growth and marketing?

A "How did you find us?" question shows the real referral sources that web analytics miss: other attorneys, past clients, networking events. Marketing can then move budget toward the channels that actually bring in clients.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit and no credit card required

Free — forever

Up to 50 surveys
100 responses/mo
30 questions per survey
Logic, export, API and MCP

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

100 surveys per account
1,000 responses per month
50 questions per survey
1 GB storage, files up to 100 MB
Image, video & audio in questions
Custom themes and your logo
Matrix, file upload and research question types
Response filters

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

500 surveys per account
5,000 responses per month
100 questions per survey
3 GB storage, files up to 300 MB
Response limit and deadline
Survey and question timers
No SurveyNinja branding
Incomplete responses

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
6 GB storage, files up to 500 MB
Custom roles for the team
Custom domain
AI report on responses
Promo codes

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager

Use cases for law firms

Service quality rating

Attorney performance tracking

Client loyalty (NPS)

Communication quality review

Client retention analysis

Matter closure feedback

Templates to start from

SurveyNinja features for law firms

Survey link at matter close

Attorney-level analytics

See low ratings right away

Review requests for every client

Multi-office dashboard

Works with your legal CRM

How to collect law firm client feedback

How it works

Start from a template

Share with your audience

Analyze and act

Example questions for law firm surveys

Frequently Asked Questions

When should law firms send client surveys?

What questions should a law firm survey include?

How do surveys grow law firm referrals?

Can I evaluate individual attorneys and practice areas?

How do surveys reduce client churn and bar complaints?

Is client survey data kept confidential?

Does SurveyNinja integrate with legal practice management software?

How do I find out about dissatisfied law firm clients in real time?

Can I start from a template?

How do surveys help with practice growth and marketing?

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Start free — scale as your feedback program grows

Start collecting client feedback for your law firm