Surveys for Museums

Use cases for museums

Exhibition satisfaction

Rate individual exhibitions and galleries for content quality, layout, signage and engagement level.

Guided tour evaluation

Assess tour guides on knowledge, storytelling, pace and group management after each tour.

Facility & accessibility rating

Collect feedback on wayfinding, restrooms, accessibility, seating areas and overall comfort.

Gift shop & cafe satisfaction

Measure visitor satisfaction with retail and dining offerings — products, pricing and service.

Membership engagement (NPS)

Track member satisfaction and renewal intent. Understand which benefits drive loyalty.

Return visit intent

Ask visitors what would bring them back — special exhibitions, events, or membership perks.

SurveyNinja features for museums

Post-visit survey

Survey link in the email your ticketing system sends 3 hours after entry, or a QR code at the exit, to capture the complete visit.

Exhibition-level analytics

Compare satisfaction scores by gallery, exhibition and time period. Know which shows resonate most.

Accessibility score tracking

Dedicated accessibility questions with trend tracking — demonstrate commitment to inclusive experiences.

See low ratings right away

Every response arrives as an instant e-mail (or Telegram) notification, so you see a rating below 3 stars right away and can have visitor services address the concern the same day.

Review requests for every visitor

Every visitor who finishes the survey gets the same invitation to leave a TripAdvisor or Google review, whatever their score. Every response also arrives as an instant e-mail notification, so your team sees low scores right away and can fix the issue.

Survey link in ticketing emails

Add the survey link to the emails your museum ticketing system already sends. New responses can go to your tools through Zapier or webhooks.

How to collect museum visitor feedback

The survey is a link: send it by e-mail, QR code or website widget, or in the SMS and messenger messages your own tools already send. It takes 1–2 minutes to answer

Post-visit email

Survey link in the email you send a few hours after the visit, when visitors have time for thoughtful answers

QR at gallery exit

Scan as visitors leave an exhibition — gallery-specific feedback in real time

Website ticket confirmation

Feedback widget embedded in your online ticket confirmation page

SMS for members

Survey link in the text you send from your SMS tool to members after visits — track engagement across the year

Museum app survey

Survey link or QR code shown at the end of the audio guide in your app

Frequently Asked Questions

When should museums survey visitors?

QR at exit on signage and audio guide return, email follow-up to ticket purchasers next day, post-event for galas/lectures/openings, and annual to members. Each captures distinct ROI signals — exhibit engagement, education program quality, member retention.

What should museum surveys cover?

Exhibit quality and engagement, audio guide/app experience, docent/educator helpfulness, café and gift shop value, accessibility (mobility, sensory, language), special exhibition value-vs-ticket, and NPS. Member versions add value-of-membership.

How do surveys grow membership and retention?

An annual member NPS catches dissatisfied members well before renewal time. Targeted programs such as special previews or behind-the-scenes tours can win many of them back, and each renewal keeps recurring income coming in.

Can I evaluate exhibits and special exhibitions individually?

Yes. Each survey tags exhibit, gallery and timed-entry slot. Curators and ops see rankings; informs which exhibits extend, which need refresh, and which special exhibitions justify ticket premium with hard data.

How do surveys justify special exhibition pricing?

Detailed satisfaction data and questions about emotional impact build the case for a ticket premium. Museums can track how many visitors rate the exhibition "worth the price" and set pricing with evidence instead of guesswork.

Can SurveyNinja work with museum ticketing and CRM systems?

Yes. Add the survey link to the confirmation, membership or event e-mails your ticketing system already sends. New responses can then go to your CRM or a spreadsheet through webhooks, Zapier and our API.

How am I alerted to accessibility issues and angry visitors in real time?

Each new response can send an email notification to the director and the accessibility coordinator, or a Telegram message on the Standard plan and up. To route only low scores, send responses through a webhook or Zapier and filter by score there. A same-day response heads off many formal complaints.

Can I start from a template?

Yes. Start from a template such as Customer Satisfaction Survey, Event Feedback Survey or NPS Survey and change the questions for general visitors, special exhibitions, members, school groups, accessibility, the café and store, lectures and events, and donor stewardship.

How do museums generate TripAdvisor, Google and Yelp reviews?

At the end of the visit, every visitor gets the same invitation to leave a review on the platform of their choice, whatever their score. Every response also arrives as an instant e-mail notification, so your team sees low scores right away and can fix the issue. TripAdvisor ranking matters a lot to tourists deciding what to visit.

How do they help with grant applications and donor relations?

Aggregated impact data — engagement, education outcomes, accessibility scores — supports grant narratives and donor pitches. Top museums use survey data in every major grant application — measurable impact wins funding over peer competitors.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit and no credit card required

Free — forever

Up to 50 surveys
100 responses/mo
30 questions per survey
Logic, export, API and MCP

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

100 surveys per account
1,000 responses per month
50 questions per survey
1 GB storage, files up to 100 MB
Image, video & audio in questions
Custom themes and your logo
Matrix, file upload and research question types
Response filters

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

500 surveys per account
5,000 responses per month
100 questions per survey
3 GB storage, files up to 300 MB
Response limit and deadline
Survey and question timers
No SurveyNinja branding
Incomplete responses

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
6 GB storage, files up to 500 MB
Custom roles for the team
Custom domain
AI report on responses
Promo codes

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager

Use cases for museums

Exhibition satisfaction

Guided tour evaluation

Facility & accessibility rating

Gift shop & cafe satisfaction

Membership engagement (NPS)

Return visit intent

Templates to start from

SurveyNinja features for museums

Post-visit survey

Exhibition-level analytics

Accessibility score tracking

See low ratings right away

Review requests for every visitor

Survey link in ticketing emails

How to collect museum visitor feedback

How it works

Start from a template

Share with your audience

Analyze and act

Example questions for museum surveys

Frequently Asked Questions

When should museums survey visitors?

What should museum surveys cover?

How do surveys grow membership and retention?

Can I evaluate exhibits and special exhibitions individually?

How do surveys justify special exhibition pricing?

Can SurveyNinja work with museum ticketing and CRM systems?

How am I alerted to accessibility issues and angry visitors in real time?

Can I start from a template?

How do museums generate TripAdvisor, Google and Yelp reviews?

How do they help with grant applications and donor relations?

Surveys for other industries

Surveys for Laser Tag Arenas

Surveys for Concert Venues

Surveys for Aquariums

Surveys for Cinemas

Start free — scale as your feedback program grows

Start collecting visitor feedback today