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Surveys for Pharmacies

Pharmacy customers value speed, accuracy and trusted advice. Regular feedback helps you keep prescription wait times low, ensure staff are knowledgeable and build the loyalty that keeps customers choosing you over chain competitors.

Start free Pricing
34 question types
Free to get started
5 min to launch your first survey
Pharmacy
Rate your experience
Service
4.5
Speed
4.2
Advice
4.7
Submit
New customer rating
Tracked in dashboard
+1

Use cases for pharmacies

Prescription service rating

Rate accuracy, speed, clarity of instructions and pharmacist consultation quality for every prescription fill.

Pharmacist knowledge rating

Track how customers perceive pharmacist expertise, helpfulness and willingness to answer questions.

Wait time & convenience

Measure satisfaction with prescription wait times, drive-through service and online ordering experience.

Customer loyalty (NPS)

Track how likely customers are to recommend your pharmacy and identify promoters vs. detractors.

Product availability feedback

Learn which OTC products, health items or specialty medications customers want but cannot find at your store.

Prescription transfer prevention

Identify customers at risk of transferring prescriptions to competitors and reach out with personal follow-up.

Templates to start from

For independent pharmacies, pharmacy chains and compounding pharmacies

All templates →
Customer Satisfaction Survey NPS Survey (Net Promoter Score) Complaint Form

Or describe your survey to the AI survey generator: it drafts the questions, and you edit them.

SurveyNinja features for pharmacies

Survey after every pickup

Add the survey link to the SMS or e-mail your pharmacy system already sends after prescription pickup, with no extra work for pharmacy staff.

Pharmacist performance tracking

Compare customer satisfaction by pharmacist, shift and service type. Build data-driven staff development.

Wait time monitoring

Dedicated wait time rating question with trend analysis — spot staffing issues before they drive customers away.

See low ratings right away

Every response arrives as an instant e-mail (or Telegram) notification, so you see a low rating right away and can reach out before the customer transfers their prescriptions.

Review requests for every customer

Every customer gets the same invitation to leave a Google review, whatever their score. Every response also arrives as an instant e-mail notification, so your team sees low scores right away.

Survey link in pharmacy messages

Add the survey link to messages or receipts from your pharmacy management system. New responses can go out through Zapier or webhooks.

How to collect pharmacy customer feedback

The survey is a link: send it by e-mail, QR code or website widget, or in the SMS and messenger messages your own tools already send. It takes 1–2 minutes to answer

SMS after pickup
Send the survey link by text from your pharmacy's SMS tool after prescription pickup, while the experience is fresh
Post-visit email
Branded survey link in the email you send to customers with an email address on file
QR at the counter
Customer scans at the pharmacy counter while waiting for a prescription
Online ordering page
Feedback widget on your pharmacy website or prescription refill page
WhatsApp message
Survey link via WhatsApp for customers who prefer chat communication

How it works

1

Start from a template

Take a template from the library or describe your survey to the AI generator, then adjust the questions to your business. No technical skills required.

Start free
2

Share with your audience

Distribute via QR code, direct link, email, or embedded widget — wherever your customers are.

3

Analyze and act

Track responses in real time in your dashboard and make data-driven decisions that grow your business.

Example questions for pharmacy surveys

1
How satisfied are you with the speed of your prescription service?
★ Rating
2
How likely are you to recommend our pharmacy to others? (0–10)
NPS
3
How helpful was the pharmacist in answering your questions?
★ Rating
4
What could we do to improve your pharmacy experience?
Open text

Frequently Asked Questions

When should pharmacies send customer surveys?

About 30 minutes after prescription pickup works best: the experience is fresh and the customer is no longer in line. Send the link by text message from your pharmacy system. For delivery, send it within an hour of delivery confirmation. For drive-through pickups, a text works better than email.

What should pharmacy surveys focus on?

Prescription accuracy, wait time, pharmacist consultation quality, OTC product availability, drive-through speed (if applicable), refill convenience and NPS. Keep it under 5 questions: pharmacy customers are notoriously short on patience for surveys.

How can surveys help independent pharmacies compete with chains?

Independents win on relationship, not price. Surveys quantify your service advantage (pharmacist accessibility, advice depth, personal recognition) and feed your local marketing — "rated 4.9★ by our community" is more powerful than chain coupons.

How do I prevent prescription transfers to competitors?

Customers who report low satisfaction or refill less often are more likely to transfer. Every response arrives as an instant e-mail (or Telegram) notification, so you see low scores or worrying comments right away, and a personal call from the pharmacist within 48h can save the relationship and uncover the real issue (price, wait, miscommunication on a refill).

Can I survey by individual pharmacist and shift?

Yes. Each response is tagged with the dispensing pharmacist and pickup time bracket. Compare consultation quality fairly across the team and identify which shifts struggle with wait time so you can adjust staffing.

Can SurveyNinja work with pharmacy management software?

Yes. Add the survey link to the pickup or delivery message your pharmacy system already sends. New responses can then go to your CRM or a spreadsheet through webhooks, Zapier and the API.

How do I find out about an issue in real time?

Every response arrives as an instant e-mail notification (or a Telegram message on the Standard plan and up), so the manager sees low scores and comments like "wrong medication", "rude pharmacist" or "long wait" right away. You can also send responses to Slack through Zapier. A same-day call from the pharmacist prevents many transfer requests.

Can I start from a template?

Yes. Start from a template such as Customer Satisfaction Survey, NPS Survey or Complaint Form and change the questions for prescription pickup and delivery, OTC purchases, immunizations, MTM consultations and pharmacy NPS.

How do I learn what OTC products customers want but I don't stock?

A monthly micro-survey to your loyalty list asks "What did you walk in for and not find?". The combined answers guide planogram decisions and show independent pharmacies which high-margin products are worth adding each quarter.

Can I compare satisfaction across multiple pharmacy locations?

Yes. Tag each response with location for a like-for-like ranking (NPS, wait time, pharmacist score, product availability). Chains use the dashboard to roll out best practices and identify stores needing operational support.

More answers in our Help Center

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Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free
$0/mo No time limit and no credit card required

Free — forever

  • Up to 50 surveys
  • 100 responses/mo
  • 30 questions per survey
  • Logic, export, API and MCP
Start free
Basic
$15/mo per month, billed annually

For small teams and regular feedback collection

  • 100 surveys per account
  • 1,000 responses per month
  • 50 questions per survey
  • 1 GB storage, files up to 100 MB
  • Image, video & audio in questions
  • Custom themes and your logo
  • Matrix, file upload and research question types
  • Response filters
Choose plan
Standard
$37/mo per month, billed annually

For marketing, HR and product research

  • 500 surveys per account
  • 5,000 responses per month
  • 100 questions per survey
  • 3 GB storage, files up to 300 MB
  • Response limit and deadline
  • Survey and question timers
  • No SurveyNinja branding
  • Incomplete responses
Choose plan
14 days free
Premium
$69/mo per month, billed annually

For large teams and advanced automation

  • ∞ surveys per account
  • 20,000 responses per month
  • ∞ questions per survey
  • 6 GB storage, files up to 500 MB
  • Custom roles for the team
  • Custom domain
  • AI report on responses
  • Promo codes
Start trial
Enterprise
On request

Custom plan for large companies

  • Unlimited resources
  • Up to 1,000,000 responses/month
  • Flexible task-based limits
  • Priority support
  • Number of seats
  • Monthly response limits
  • Disk space
  • Personal manager
Contact us

Start collecting pharmacy feedback today

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