Surveys for Spas | Guest Experience Feedback

Surveys for Spas & Day Spas

A spa visit is an emotional experience — from the moment guests walk in to the moment they leave. Surveys capture the details that make or break that experience, helping you create the perfect retreat.

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Free to get started

5 min to launch your first survey

Use cases for spas

Treatment quality rating

Rate individual treatments — massages, facials, body wraps — to identify bestsellers and quality issues.

Therapist performance

Track satisfaction scores per therapist. Build data-driven team development programs.

Facilities & ambiance

Feedback on locker rooms, showers, relaxation areas, music, scents and overall atmosphere.

Guest loyalty (NPS)

Measure how likely guests are to return and recommend — the key metric for spa growth.

Package & pricing feedback

Understand which packages guests find most valuable and where pricing feels off.

Membership satisfaction

Survey members regularly to understand what keeps them renewing and what might cause cancellation.

SurveyNinja features for spas

Post-visit auto-survey

Survey sent 2 hours after checkout — optimal timing for spa guests who want to relax before reflecting.

Treatment-level analytics

Compare satisfaction by treatment type, therapist and time period. Optimize your menu of services.

Therapist scorecards

Individual therapist ratings aggregated over time — fair, transparent performance data for reviews and bonuses.

Ambiance monitoring

Track atmosphere scores over time — temperature, music, scent, cleanliness — catch dips before they affect reviews.

Review generation

Automatically invite happy guests to share their experience on Google, Yelp or TripAdvisor.

Booking system integration

Connect with Mindbody, Booker, Zenoti or any spa software via Webhook for automated survey delivery.

What spa directors say

«Post-visit surveys revealed that our relaxation area was too noisy between 2–4pm. We added a sound barrier — atmosphere scores jumped from 4.1 to 4.8 and NPS rose 18 points.»

«Therapist scorecards from surveys helped us build a fair bonus system. Top-rated therapists earn more. Morale improved, turnover dropped 30%.»

How to collect spa guest feedback

Multiple channels — respondents choose the most convenient one and respond in 1–2 minutes

Post-checkout email

Elegant survey email 2 hours after the visit — matches your spa brand

SMS follow-up

Short text survey for guests who prefer mobile communication

QR in relaxation area

Scan while winding down — captures impressions in the perfect moment

WhatsApp after visit

Personal follow-up via WhatsApp for VIP or membership guests

Online booking page

Feedback form on your post-booking or membership portal page

How it works

Choose a template

Pick a ready-made survey for your industry and customize the questions in minutes — no technical skills required.

Start free

Share with your audience

Distribute via QR code, direct link, email, or embedded widget — wherever your customers are.

Analyze and act

Track responses in real time in your dashboard and make data-driven decisions that grow your business.

Frequently Asked Questions

When should spas survey guests?

2–3 hours post-checkout for day spas — guest is home, relaxation high, memory fresh. For resort spas, on the last day of the stay. For members, a monthly NPS pulse and a quarterly deep-dive on facilities and treatment menu.

What should spa guest surveys cover?

Treatment quality and pressure, therapist skill and friendliness, locker-room and shower experience, relaxation-area noise and temperature, scent and music, robe/towel quality, retail recommendations and NPS. 5–7 questions max.

Can surveys help reduce spa therapist turnover?

Yes. Transparent, data-driven scorecards eliminate "the manager's favourite" bias. Therapists earn bonuses on real client ratings — top performers stay, less-rated ones get coaching plans. Turnover typically drops 25–40%.

How do I measure spa atmosphere with surveys?

Dedicated questions on ambiance: music volume, scent, temperature, cleanliness, lighting and overall relaxation level. Track scores hourly across the day to catch the 2–4pm noise dip or the 7pm temperature drop.

How do I track every treatment type separately (massage, facial, body wrap, hammam)?

Each survey is tagged with the treatment performed. Compare NPS by treatment type to see which menu items delight and which underperform. Keep the high-NPS treatments at premium price; refresh or retire the laggards.

Does SurveyNinja integrate with spa booking and membership platforms?

Yes. Via webhooks, Zapier and the API we connect with Mindbody, Booker, Zenoti, SpaSoft, ResortSuite and Phorest. Survey triggers post-checkout and post-membership-renewal automatically.

How am I notified of a serious complaint in real time?

Any rating below 6 NPS triggers an instant Slack alert to the spa director. Reach out before the guest leaves — many recovery moments turn detractors into the strongest promoters.

What should priority tags and escalation path reveal about Treatment quality?

Yes. The template library includes day-spa post-visit, resort-spa NPS, monthly member pulse, treatment-specific (massage, facial, body), couples spa and corporate-wellness day. Branded in 5 minutes.

How do I drive retail product sales using survey data?

Ask which products were recommended and whether the guest would re-purchase. Therapists with high recommendation conversion get retail commissions; products with low conversion get cut. Retail revenue per treatment typically rises 30–50%.

How do I evaluate ROI of new equipment (cryo, IV drip, infrared sauna)?

Tag each survey with the new modality used. Compare NPS, repeat-visit intent and willingness-to-pay before scaling investment chain-wide. Avoid sinking $80k into hardware that doesn't move the satisfaction needle.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit · no credit card required

Free — forever

Up to 3 surveys
100 responses/mo
10 questions per survey
Logic and basic analytics

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

10 surveys per account
1,000 responses per month
30 questions per survey
10,000 views per month
Logic branching
Image, video & audio attachments
Custom themes
Export (PDF, CSV, XLSX)

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

50 surveys per account
5,000 responses per month
50 questions per survey
100,000 views per month
Incomplete responses
Removable copyright
Auto-backups
Custom survey URL

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
∞ views per month
Team collaboration
Custom domain
Score calculation
Redirects

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager