Surveys for Spas | Guest Experience Feedback

Surveys for Spas & Day Spas

A spa visit is an emotional experience — from the moment guests walk in to the moment they leave. Surveys capture the details that make or break that experience, helping you create the perfect retreat.

34 question types

Free to get started

5 min to launch your first survey

Use cases for spas

Treatment quality rating

Rate individual treatments — massages, facials, body wraps — to identify bestsellers and quality issues.

Therapist performance

Track satisfaction scores per therapist. Build data-driven team development programs.

Facilities & ambiance

Feedback on locker rooms, showers, relaxation areas, music, scents and overall atmosphere.

Guest loyalty (NPS)

Measure how likely guests are to return and recommend — the key metric for spa growth.

Package & pricing feedback

Understand which packages guests find most valuable and where pricing feels off.

Membership satisfaction

Survey members regularly to understand what keeps them renewing and what might cause cancellation.

SurveyNinja features for spas

Post-visit survey

Send the survey link 2 hours after checkout, when spa guests have had time to relax before reflecting.

Treatment-level analytics

Compare satisfaction by treatment type, therapist and time period. Optimize your menu of services.

Therapist scorecards

Individual therapist ratings aggregated over time — fair, transparent performance data for reviews and bonuses.

Ambiance monitoring

Track atmosphere scores over time — temperature, music, scent, cleanliness — catch dips before they affect reviews.

Review requests for every guest

Invite every guest to share their experience on Google, Yelp or TripAdvisor, whatever their score. Every response also arrives as an instant email (or Telegram) notification, so your team sees low scores right away and can fix the issue.

Spa software messages

Add the survey link to the messages Mindbody, Booker, Zenoti or your spa software already sends. New responses can go to a spreadsheet or CRM through Zapier or webhooks.

How to collect spa guest feedback

The survey is a link: send it by e-mail, QR code or website widget, or in the SMS and messenger messages your own tools already send. It takes 1–2 minutes to answer

Post-checkout email

Elegant survey email 2 hours after the visit — matches your spa brand

SMS follow-up

Short text survey for guests who prefer mobile communication

QR in relaxation area

Scan while winding down — captures impressions in the perfect moment

WhatsApp after visit

Personal follow-up via WhatsApp for VIP or membership guests

Online booking page

Feedback form on your post-booking or membership portal page

How it works

Start from a template

Take a template from the library or describe your survey to the AI generator, then adjust the questions to your business. No technical skills required.

Start free

Share with your audience

Distribute via QR code, direct link, email, or embedded widget — wherever your customers are.

Analyze and act

Track responses in real time in your dashboard and make data-driven decisions that grow your business.

Frequently Asked Questions

When should spas survey guests?

2–3 hours post-checkout for day spas — guest is home, relaxation high, memory fresh. For resort spas, on the last day of the stay. For members, a monthly NPS pulse and a quarterly deep-dive on facilities and treatment menu.

What should spa guest surveys cover?

Treatment quality and pressure, therapist skill and friendliness, locker-room and shower experience, relaxation-area noise and temperature, scent and music, robe/towel quality, retail recommendations and NPS. 5–7 questions max.

Can surveys help reduce spa therapist turnover?

Yes. Transparent scorecards based on real client ratings remove "the manager's favourite" bias. Therapists earn bonuses on client feedback, so top performers feel recognized and stay, while lower-rated ones get a coaching plan. That makes it easier to keep good therapists.

How do I measure spa atmosphere with surveys?

Dedicated questions on ambiance: music volume, scent, temperature, cleanliness, lighting and overall relaxation level. Track scores hourly across the day to catch the 2–4pm noise dip or the 7pm temperature drop.

How do I track every treatment type separately (massage, facial, body wrap, hammam)?

Add the treatment type to each survey link or ask it as the first question. Compare NPS by treatment type to see which menu items delight and which underperform. Keep the high-NPS treatments at premium price; refresh or retire the laggards.

Does SurveyNinja integrate with spa booking and membership platforms?

Yes, through webhooks, Zapier and the API. New responses can go to Mindbody, Zenoti or another booking and membership tool through Zapier or webhooks, and through the API your system can create and publish surveys and pull responses. To survey after checkout or a membership renewal, add the survey link to the receipt or confirmation your system already sends.

How am I notified of a serious complaint in real time?

Every response arrives as an instant email notification (or a Telegram message on the Standard plan and up), so the spa director sees a low score right away. You can also send responses to Slack through Zapier. Reach out before the guest leaves; a quick recovery can turn an unhappy guest into a loyal one.

Can I start from a template?

Yes. Start from a template such as Customer Satisfaction Survey, NPS Survey or Appointment Request Form and change the questions for day-spa visits, resort-spa NPS, a monthly member pulse, massage, facial and body treatments, couples packages and corporate wellness days.

How do I drive retail product sales using survey data?

Ask which products were recommended and whether the guest would buy them again. Therapists whose recommendations turn into sales earn retail commission; products that don't sell get cut. Over time, retail sales per treatment tend to grow.

How do I evaluate ROI of new equipment (cryo, IV drip, infrared sauna)?

Tag each survey with the new modality used. Compare NPS, repeat-visit intent and willingness to pay before rolling it out across all locations. That way you don't sink a large budget into hardware that doesn't improve satisfaction.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit and no credit card required

Free — forever

Up to 50 surveys
100 responses/mo
30 questions per survey
Logic, export, API and MCP

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

100 surveys per account
1,000 responses per month
50 questions per survey
1 GB storage, files up to 100 MB
Image, video & audio in questions
Custom themes and your logo
Matrix, file upload and research question types
Response filters

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

500 surveys per account
5,000 responses per month
100 questions per survey
3 GB storage, files up to 300 MB
Response limit and deadline
Survey and question timers
No SurveyNinja branding
Incomplete responses

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
6 GB storage, files up to 500 MB
Custom roles for the team
Custom domain
AI report on responses
Promo codes

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager