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Surveys for Wholesale Businesses

Wholesale relationships are built on trust, accuracy and consistency. Regular buyer surveys surface issues with order fulfillment, pricing transparency and account management before they erode your most valuable partnerships.

Start free Pricing
34 question types
Free to get started
5 min to launch your first survey
Wholesale
Rate your order experience
Accuracy
4.7
Pricing
4.3
Delivery
4.5
Submit
Account alert
Key buyer NPS dropped
+1

Use cases for wholesale

Order fulfillment rating

Survey buyers after each order delivery. Rate accuracy, packaging quality and delivery timeliness.

Pricing perception surveys

Understand how buyers perceive your pricing vs. competitors. Identify whether perceived value matches your positioning.

Account manager rating

Let buyers rate their account manager on responsiveness, product knowledge and problem resolution. Build a performance baseline.

Buyer loyalty (NPS)

Track NPS across your buyer base. Segment by account size, region and product category to spot at-risk relationships.

Ordering platform usability

Collect feedback on your B2B portal or ordering system. Identify friction in the order process.

At-risk account detection

Filter declining satisfaction scores to spot accounts at risk of leaving, so your sales team can intervene in time.

Templates to start from

For wholesalers, distributors and bulk commerce businesses

All templates →
Order Form Customer Satisfaction Survey NPS Survey (Net Promoter Score)

Or describe your survey to the AI survey generator: it drafts the questions, and you edit them.

SurveyNinja features for wholesale businesses

Post-delivery survey

Add the survey link to the delivery message your ERP or order management system sends when an order is marked delivered.

Account-level dashboard

Track satisfaction trends for each buyer account over time. One view shows NPS, order accuracy and delivery scores per client.

Account manager scorecard

Compare customer satisfaction scores by account manager. Reward top performers and identify coaching opportunities.

Quarterly relationship survey

Scheduled surveys sent quarterly to assess overall partnership health, pricing satisfaction and future purchase intent.

Responses in your CRM

Add the survey link to the order messages SAP, NetSuite or your custom ERP already sends. New responses can go to Salesforce or other CRM records through Zapier or webhooks.

At-risk account tracking

Filter buyers whose NPS or satisfaction has dropped and share the report with the account manager and sales leadership.

How to collect wholesale buyer feedback

The survey is a link: send it by e-mail, QR code or website widget, or in the SMS and messenger messages your own tools already send. It takes 1–2 minutes to answer

Post-delivery email
Survey link in the email you send after each order delivery, linked to the specific order
B2B portal widget
Feedback form embedded in your wholesale ordering platform
Account manager follow-up
Personal survey link sent by the account manager via email or chat
SMS for field buyers
Text the survey link from your own SMS tool to buyers in the field or warehouse who prefer mobile
Trade show QR
QR survey at your trade show booth — capture prospect and partner feedback

How it works

1

Start from a template

Take a template from the library or describe your survey to the AI generator, then adjust the questions to your business. No technical skills required.

Start free
2

Share with your audience

Distribute via QR code, direct link, email, or embedded widget — wherever your customers are.

3

Analyze and act

Track responses in real time in your dashboard and make data-driven decisions that grow your business.

Example questions for wholesale surveys

1
How would you rate the accuracy of your last order?
★ Rating
2
How likely are you to continue ordering from us? (0–10)
NPS
3
How responsive is your account manager to your needs?
★ Rating
4
What could we do to serve your business better?
Open text

Frequently Asked Questions

When should wholesalers survey buyers?

Quarterly relationship NPS for active accounts, post-order satisfaction (within 48h of delivery), post-trade-show follow-up, and annual strategic review for top accounts.

What should wholesale surveys focus on?

Order accuracy, delivery reliability, sales rep responsiveness, pricing competitiveness, MOQ flexibility, online portal usability, sample/swatch quality and NPS. B2B has different drivers than retail.

How do surveys grow buyer retention and reorder rate?

Quarterly NPS flags at-risk accounts well before they go silent. A timely sales follow-up (a visit, samples, an exclusive deal) can win many of them back, and keeping an established wholesale account costs far less than finding a new one.

Can I track satisfaction by sales rep, region and account tier?

Yes. Each survey tags rep, region, account tier and product line. VP of sales sees ranked dashboards; reward top reps with incentives, coach weak ones with specific feedback. Drives margin and account expansion.

How do surveys help with product line decisions and SKU rationalization?

Buyer feedback on which SKUs sell through and which sit in their warehouses guides catalog decisions. Wholesalers that act on it drop dead-weight SKUs and focus margin on the lines that move.

Does SurveyNinja integrate with wholesale platforms and ERP?

Yes, through webhooks, Zapier and the API. Add the survey link to the order confirmation, shipping notice or trade-show follow-up your platform or ERP already sends, and new responses can go to your CRM or a spreadsheet through webhooks or Zapier.

How am I alerted to fading accounts and angry buyers?

Every response arrives as an instant e-mail notification to the account executive and VP (or a Telegram message on the Standard plan and up), so a low score or words like "switching to competitor", "no reorder", "discontinue" or "margin compression" are seen right away. You can also send responses to Slack through Zapier. A same-week exec call can save many fading accounts.

Can I start from a template?

Yes. Start from a template such as Order Form, Customer Satisfaction Survey or NPS Survey and change the questions for post-order surveys, quarterly relationship NPS, trade-show follow-up, sample quality, an annual strategic review and lost-account exits.

How do surveys help with trade-show ROI?

Post-show surveys to attendees reveal how the booth felt, the quality of conversations and buying intent. Wholesalers that act on them improve follow-up conversion and can back booth spending with real data instead of gut feel.

How do surveys support pricing, MOQ and program negotiation?

An anonymous "what would make you order more?" survey reveals price sensitivity, MOQ pain points and program preferences. Wholesalers that act on this data can raise average order value, which matters a lot in a low-touch B2B model.

More answers in our Help Center

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Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free
$0/mo No time limit and no credit card required

Free — forever

  • Up to 50 surveys
  • 100 responses/mo
  • 30 questions per survey
  • Logic, export, API and MCP
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Basic
$15/mo per month, billed annually

For small teams and regular feedback collection

  • 100 surveys per account
  • 1,000 responses per month
  • 50 questions per survey
  • 1 GB storage, files up to 100 MB
  • Image, video & audio in questions
  • Custom themes and your logo
  • Matrix, file upload and research question types
  • Response filters
Choose plan
Standard
$37/mo per month, billed annually

For marketing, HR and product research

  • 500 surveys per account
  • 5,000 responses per month
  • 100 questions per survey
  • 3 GB storage, files up to 300 MB
  • Response limit and deadline
  • Survey and question timers
  • No SurveyNinja branding
  • Incomplete responses
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14 days free
Premium
$69/mo per month, billed annually

For large teams and advanced automation

  • ∞ surveys per account
  • 20,000 responses per month
  • ∞ questions per survey
  • 6 GB storage, files up to 500 MB
  • Custom roles for the team
  • Custom domain
  • AI report on responses
  • Promo codes
Start trial
Enterprise
On request

Custom plan for large companies

  • Unlimited resources
  • Up to 1,000,000 responses/month
  • Flexible task-based limits
  • Priority support
  • Number of seats
  • Monthly response limits
  • Disk space
  • Personal manager
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