WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next Free survey template
Likert scale survey template. Five common 5-point scales in six questions.
A ready example of each common Likert scale: six statements to agree or disagree with, overall satisfaction, how much price, quality, speed and support matter, how often people use you and how likely they are to stay. Copy the survey, put your name in place of [Company] and send the link.
Free plan: 100 responses a month and up to 50 surveys, no credit card. Matrix questions work on Basic and higher plans. Every new account starts with a 14-day Premium trial that includes them.
The template’s real survey on a phone.
- 6 ready questionsAbout 3 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
A Likert question is only as clear as its labels. Here every scale has five worded points and sits under the question it fits, so you can copy the one you need.
The 6 Likert scale questions in this template.
In the order respondents meet them, one type of scale per question. Replace [Company] with your name and change any statement.
Agreement
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How much do you agree with each statement?
Scale: Strongly disagree, Disagree, Neither agree nor disagree, Agree, Strongly agree
Why ask it. The classic Likert scale: six statements on one screen, each answered from Strongly disagree to Strongly agree. Every statement holds one idea, so a low score points to one thing to fix.
Satisfaction
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Overall, how satisfied are you with [Company]?
Why ask it. A satisfaction scale with a word on every point and a neutral middle. Satisfied and Very satisfied together are your top-2 box.
Importance
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How important is each of these when you choose a company like [Company]?
Scale: Not at all important, Slightly important, Moderately important, Very important, Extremely important
Why ask it. An importance scale for what people weigh when they choose. Set it beside the statements: what matters a lot and scores low is where to start.
Frequency
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How often do you use [Company]'s products or services?
Why ask it. A frequency scale, about what people do rather than what they think. It separates the answers of regular customers from occasional ones.
Likelihood
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How likely are you to keep using [Company] next year?
Why ask it. A likelihood scale about staying. It asks about next year, not about recommending you, so it does not replace an NPS question.
In their own words
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What is the main reason for your answers?
Why ask it. Optional. The words behind the numbers: read them next to the statements people disagreed with.
How to create a Likert scale survey from this template.
- 1
Copy the template
Click “Use this template” and create a free account or log in. The survey is copied to your account with all six questions. The copy waits in your survey list as a draft.
- 2
Make it yours
Replace [Company] with your name in the questions and on the welcome and thank-you screens. Rewrite the statements for what you want to measure and keep the five labels on every scale.
- 3
Send the link
Paste the link into an e-mail or a chat, embed the survey on your website, or print the QR code.
- 4
Read the report
The report shows how many people chose each point of every scale, with the open answers next to them. On Basic and higher plans, filter it to compare regular and occasional customers.
How to read Likert scale results.
The mean score
Code the points from 1 to 5, Strongly disagree to Strongly agree. Enter how many people chose each point into the Likert scale calculator and it returns the mean, the top-2 box and the share of negative answers. Compare statement with statement.
The top-2 box and the spread
A mean can hide a split: two statements can share a mean while one has people at both ends. Look at the chart for each scale, then report the share of the two highest points with the top box calculator.
One score from six statements
Before you add the six agreement scores into one index, check that they measure one thing. Export the answers to Excel, CSV or SPSS on any plan and paste them into the Cronbach’s alpha calculator, one row per respondent.
Which Likert scale fits which question.
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Agreement for opinions
Write short statements with one idea each. “Fast and friendly” is two statements: if someone disagrees, you will not know with which half.
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Satisfaction for an experience
Ask it about something people have actually used: the company as a whole, an order, a visit to support.
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Importance next to performance
Ask how much each thing matters and how well you do it, with the same items in both. The gap between the two answers sets your priorities.
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Frequency for habits, likelihood for plans
Never to Always describes what people already do. Very unlikely to Very likely describes what they intend to do next.
More Likert scale questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Statements to agree with
- Prices are clear before I buy
- My problem was solved the first time I asked
- The website is easy to use
Satisfaction and quality
- How satisfied are you with the speed of delivery?
- How satisfied are you with the help you got from support?
- How would you rate the quality of our product, from Very poor to Excellent?
Frequency and likelihood
- How often do you need to contact support?
- How often does our product do what you expect?
- How likely are you to try our new service?
Free tools for your results
- Likert scale calculatorThe mean, the top-2 box and the share of negative answers for any statement.
- Cronbach’s alpha calculatorCheck that the six statements measure one thing before you add them up.
- Top-box calculatorThe share of the two highest points on the satisfaction, importance or likelihood scale.
- Likert scale guideWhat a Likert scale is, more examples and how to analyze the answers.
- Rating scale survey templateScores from 1 to 10, 0 to 10 and stars after a single visit or purchase.
More templates
Questions about this template
What is a Likert scale survey?
A survey where people answer on an ordered scale of worded points, most often five, from Strongly disagree to Strongly agree. Strictly, a Likert scale is a set of agreement statements whose scores are added up; satisfaction, importance, frequency and likelihood questions built the same way are called Likert-type items. This template has one of each.
What is an example of a Likert scale question?
“[Company] keeps its promises”, answered from Strongly disagree to Strongly agree. The template has six statements like it, plus a satisfaction scale (Very dissatisfied to Very satisfied), an importance scale (Not at all important to Extremely important), a frequency scale (Never to Always) and a likelihood scale (Very unlikely to Very likely).
Should a Likert scale have a neutral option?
This template keeps the middle point (Neither agree nor disagree, Neutral, Not sure), so people without an opinion do not have to pick a side. If you need everyone to lean one way, delete it and keep four points. Decide before the first survey, so later results compare.
How do I analyze Likert scale data?
Code the points from 1 to 5. For each statement, enter how many people chose each point into the free Likert scale calculator: it returns the mean, the top-2 box and the share of negative answers. Look at the spread as well as the mean, and check Cronbach’s alpha before you combine several statements into one score.
How is it different from the rating scale survey?
The rating scale survey template scores one visit or purchase with 1–10, 0–10 and star ratings. This template asks for opinions about a company on five-point scales with a word on every point. Use the rating scale survey for quick scores after a visit.
Is the survey anonymous?
It asks for no name or e-mail. To make the answers anonymous, turn on anonymous mode in the survey settings. It works on every plan.
Find out what customers think, point by point.
Copy the survey, write your own statements and send the link today.