WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next White label
Glossary 
Mike Taylor Updated: Nov 11, 2026 Reading time ≈ 1 min
- Topic
- Survey tools and settings
White label is a product made by one company that another company sells or shows under its own brand. Customers see the seller's name and logo, not the maker's. In survey tools, people use the term for surveys where respondents see only your brand.
The term comes from retail, where a maker supplies goods that a store sells under its own label. A full white-label setup usually means your domain, your design, emails from your address and no mention of the platform anywhere.
What SurveyNinja offers
SurveyNinja doesn't sell a white-label edition. You can still make surveys look like your own:
| What you change | Plan |
|---|---|
| Your logo, your own themes and custom CSS | Basic and higher |
| Your name in the survey address, such as yourname.surveyninja.io | Basic and higher |
| No SurveyNinja logo in surveys | Standard and higher |
| Your own domain for survey links, such as survey.yourcompany.com | Premium and higher |
| Emails about responses from your address, through your SMTP server | Premium and higher |
Help: Design setup, Custom domain for survey links, Custom SMTP server. If the data must stay on your own servers, see box, on-prem, cloud.
Details people miss
- Without a Thank You Screen, respondents land on the SurveyNinja thank-you page after sending. Add your own Thank You Screen, available on Basic and higher.
- Changing the name in the workspace address breaks links that use the old name. Choose it before you send the survey.
- The printed version of a survey has a "Made with SurveyNinja" label. It can be turned off on Standard and higher.
Updated: Nov 11, 2026 Published: May 31, 2026