Surveys for Optometrists | Patient Feedback

Use cases for optometry practices

Eye exam quality rating

Rate the thoroughness of the exam, clarity of explanations, doctor communication and comfort during testing.

Optometrist & optician tracking

Compare satisfaction scores for the doctor performing the exam and the optician assisting with eyewear selection.

Optical shop experience

Measure satisfaction with frame selection, fitting quality, wait time for glasses and the overall shopping experience.

Patient loyalty (NPS)

Track how likely patients are to return for their next exam and refer friends and family.

Contact lens satisfaction

Follow up on contact lens fittings to ensure comfort, vision quality and willingness to continue the brand.

Annual recall effectiveness

Survey patients after recall reminders to understand why some rebook and others do not — optimize your recall process.

SurveyNinja features for optometry practices

Post-exam survey link

Add the survey link to the message you send after the appointment to capture feedback on both the exam and the optical shop experience.

Doctor vs. optical shop analytics

Separate satisfaction tracking for the clinical exam and the retail optical experience — identify which needs attention.

Contact lens follow-up

Send a follow-up survey link 1 week after a new contact lens fitting to check comfort and satisfaction.

See low ratings right away

Every response arrives as an instant e-mail (or Telegram) notification, so you see a low rating right away and can follow up before the patient buys eyewear elsewhere.

Review requests for every patient

Every patient gets the same invitation to leave a Google review, whatever their score. Every response also arrives as an instant e-mail notification, so your team sees low scores right away and can resolve complaints.

Works with your practice software

Add the survey link to the recall and pickup messages your optometry software already sends. New responses can go to a spreadsheet or another tool through Zapier or webhooks.

Frequently Asked Questions

How often should optometry practices survey patients?

After every comprehensive exam (annual) and after eyewear pickup, as two distinct touchpoints. Send the link by e-mail or by text from your own SMS tool. Add a 7-day post-eyewear "are you adapting?" check; it catches lens issues early and prevents costly re-makes.

What should optometry surveys focus on?

Exam thoroughness, optometrist communication, optical shop service, frame selection guidance, lens fitting accuracy, contact-lens trial experience and NPS. Keep it under 6 questions.

How do I capture more eyewear sales from exam patients?

Surveys show why patients walk out without buying, usually pressure, limited selection or a surprise at the price. Training opticians in advisory (not pushy) selling based on this data helps more exam patients buy their glasses from you.

How can surveys improve annual recall and rebooking?

Survey non-returning patients to learn why: usually they forgot, saw no value, or their insurance changed. Each cause needs different outreach (a reminder from your own SMS or e-mail tool, education on the value of the exam, plan options), so recall can target the real reason instead of one generic reminder.

Can I track optometrist and optician performance separately?

Yes. Each response is tagged with the OD who performed the exam and the optician who fitted eyewear. Compare communication, professionalism and helpfulness fairly across team members and shifts.

Can SurveyNinja work with optometry practice software?

Yes. Add the survey link to the follow-up e-mail or text your practice software already sends after an exam or eyewear pickup. New responses can then go to your CRM or a spreadsheet through webhooks, Zapier and the API.

How am I alerted to eyewear adaptation issues or unhappy patients?

Ask how patients are getting on with their new glasses and use logic to follow up when someone reports headaches, blurry vision or discomfort. Each response reaches you by email or Telegram notification, and through Zapier or webhooks you can also send it to your team chat. A re-check appointment within 48 hours helps prevent remakes and online complaints.

Can I start from a template?

Yes. Start from a template such as Patient Satisfaction Survey, NPS Survey or Appointment Request Form and change the questions for post-exam feedback, eyewear pickup and adaptation, contact lens trials, pediatric exams with parents, dry eye treatment and patients who missed their annual recall.

How do I improve my Google rating and online reputation?

Send the survey link about 24 hours after eyewear pickup. At the end, every patient sees the same invitation to review you on Google or Yelp, whatever their score. Every response also arrives as an instant e-mail (or Telegram) notification, so you see low scores or worrying comments right away and can call the patient to fix the problem.

Can I compare patient satisfaction across multiple practice locations?

Yes. Tag each survey with location for like-for-like ranking (NPS, optical capture rate, exam thoroughness, optician helpfulness). Multi-location groups use the dashboard to spread best practices and surface stores needing operational support.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit and no credit card required

Free — forever

Up to 50 surveys
100 responses/mo
30 questions per survey
Logic, export, API and MCP

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

100 surveys per account
1,000 responses per month
50 questions per survey
1 GB storage, files up to 100 MB
Image, video & audio in questions
Custom themes and your logo
Matrix, file upload and research question types
Response filters

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

500 surveys per account
5,000 responses per month
100 questions per survey
3 GB storage, files up to 300 MB
Response limit and deadline
Survey and question timers
No SurveyNinja branding
Incomplete responses

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
6 GB storage, files up to 500 MB
Custom roles for the team
Custom domain
AI report on responses
Promo codes

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager

Surveys for Optometry Practices

Use cases for optometry practices

Eye exam quality rating

Optometrist & optician tracking

Optical shop experience

Patient loyalty (NPS)

Contact lens satisfaction

Annual recall effectiveness

Templates to start from

SurveyNinja features for optometry practices

Post-exam survey link

Doctor vs. optical shop analytics

Contact lens follow-up

See low ratings right away

Review requests for every patient

Works with your practice software

How to collect optometry patient feedback

How it works

Start from a template

Share with your audience

Analyze and act

Example questions for optometry surveys

Frequently Asked Questions

How often should optometry practices survey patients?

What should optometry surveys focus on?

How do I capture more eyewear sales from exam patients?

How can surveys improve annual recall and rebooking?

Can I track optometrist and optician performance separately?

Can SurveyNinja work with optometry practice software?

How am I alerted to eyewear adaptation issues or unhappy patients?

Can I start from a template?

How do I improve my Google rating and online reputation?

Can I compare patient satisfaction across multiple practice locations?

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Start free — scale as your feedback program grows

Start collecting optometry patient feedback