Surveys for Optometry Practices

Optometry patients visit once or twice a year — each interaction must be exceptional. Surveys help you perfect the exam experience, optical shop service and follow-up process so patients keep returning and referring others.

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Optometry

Rate your experience

Exam

4.7

Optical shop

4.4

Staff

4.6

Submit

New patient review

Saved to analytics

Use cases for optometry practices

Eye exam quality rating

Rate the thoroughness of the exam, clarity of explanations, doctor communication and comfort during testing.

Optometrist & optician tracking

Compare satisfaction scores for the doctor performing the exam and the optician assisting with eyewear selection.

Optical shop experience

Measure satisfaction with frame selection, fitting quality, wait time for glasses and the overall shopping experience.

Patient loyalty (NPS)

Track how likely patients are to return for their next exam and refer friends and family.

Contact lens satisfaction

Follow up on contact lens fittings to ensure comfort, vision quality and willingness to continue the brand.

Annual recall effectiveness

Survey patients after recall reminders to understand why some rebook and others do not — optimize your recall process.

Patient satisfaction Eye exam feedback Optical shop rating Optometrist NPS Lens fitting survey

SurveyNinja features for optometry practices

Post-exam auto-survey

Survey sent automatically after the appointment — captures feedback on both the exam and the optical shop experience.

Doctor vs. optical shop analytics

Separate satisfaction tracking for the clinical exam and the retail optical experience — identify which needs attention.

Contact lens follow-up

Automated follow-up survey 1 week after new contact lens fitting to check comfort and satisfaction.

Low-rating alert

Patient rates below threshold → instant notification. Follow up before they buy eyewear elsewhere.

Google review funnel

Happy patients get prompted for a Google review. Those with complaints get a private resolution channel.

Practice software integration

Connect with Crystal PM, RevolutionEHR, Eyefinity or any optometry software via Webhook.

What optometrists say

«Surveys showed that 38% of patients felt pressured in our optical shop. We retrained staff to be advisory, not sales-driven — optical revenue actually increased 15% as trust improved.»

«Contact lens follow-up surveys caught comfort issues early. Refit rate dropped from 22% to 9%, saving time and improving patient satisfaction significantly.»

Feedback fact

42%

of patients buy eyewear from a different provider than the one who examined their eyes — surveys help you keep both the exam and the sale

How to collect optometry patient feedback

Multiple channels — respondents choose the most convenient one and respond in 1–2 minutes

SMS after exam

Text survey after the appointment — captures both exam and optical shop impressions

Post-visit email

Branded email survey sent automatically with a follow-up for glasses pickup

QR at optical counter

Patient scans while selecting frames — captures the retail experience in real time

Patient portal

Feedback widget in your online scheduling or patient portal

WhatsApp follow-up

Survey link via WhatsApp for contact lens follow-up and annual recall

Example questions for optometry surveys

How satisfied are you with the thoroughness of your eye exam?

★ Rating

How likely are you to recommend our practice to others? (0–10)

NPS

How was your experience selecting eyewear in our optical shop?

★ Rating

What would make your next visit even better?

Open text

Case Study

Case: optometry practice increased optical revenue 15% by improving trust

An optometry practice discovered through surveys that 38% of patients felt pressured during eyewear selection. After retraining optical staff to be advisory, trust scores improved, capture rate increased, and optical revenue rose 15% within 4 months.

Repeat this result →

Optical shop revenue

$82K/mo $94K/mo

+15%

4 months with SurveyNinja

Frequently Asked Questions

When should optometrists survey patients?

Send the main survey 2 hours after the appointment. For contact lens patients, add a 1-week follow-up survey to check comfort and vision quality.

What should optometry surveys cover?

Exam thoroughness, doctor communication, optical shop experience (frame selection, fitting), wait times, pricing perception and NPS. Keep it under 6 questions.

How can surveys help keep eyewear sales in-house?

Surveys reveal why patients buy elsewhere — usually pressure, limited selection or price. Address these issues based on feedback and more patients will buy from your optical shop.

Can surveys help with annual patient recall?

Yes. Survey non-returning patients to understand why. Common reasons include forgetting, not seeing the value or insurance changes — each requires a different retention strategy.