Surveys for Zoos

Use cases for zoos

Exhibit satisfaction rating

Rate individual animal exhibits for visibility, educational content, enclosure design and engagement level.

Animal encounter feedback

Measure satisfaction with feeding sessions, keeper talks, behind-the-scenes tours and interactive experiences.

Food & retail evaluation

Collect ratings on cafe quality, menu variety, pricing and gift shop merchandise — your secondary revenue streams.

Staff & keeper interaction

Rate keepers and guest services on knowledge, friendliness and helpfulness during encounters and tours.

Membership engagement (NPS)

Track member satisfaction and renewal intent. Understand which benefits drive family loyalty.

Educational program feedback

Survey school groups and families about educational programs, signage quality and conservation messaging.

SurveyNinja features for zoos

Post-visit survey

Survey link in the email you send the evening after the visit, to capture the full-day experience after the family gets home.

Exhibit-level analytics

Compare satisfaction by exhibit, zone and animal encounter. Know which areas need investment.

Weather-adjusted scoring

Factor in weather conditions when analyzing scores — a rainy Tuesday naturally scores differently from a sunny Saturday.

See low ratings right away

Every response arrives as an instant e-mail (or Telegram) notification, so you see a rating below 3 stars right away and can reach out with a return visit voucher.

Review requests for every visitor

Every family gets the same invitation to leave a TripAdvisor review, whatever their score. Every response also arrives as an instant e-mail notification, so your team sees low scores right away.

Survey link in ticketing emails

Add the survey link to the emails your ticketing system already sends, or show a QR code at the gate exit. New responses can go out through Zapier or webhooks.

How to collect zoo visitor feedback

The survey is a link: send it by e-mail, QR code or website widget, or in the SMS and messenger messages your own tools already send. It takes 1–2 minutes to answer

Post-visit email

Survey link in the email you send the evening of the visit, so families can answer after getting home

QR at exhibit exits

Scan as visitors leave an exhibit for real-time, exhibit-specific feedback

SMS for members

Survey link in the text you send from your SMS tool to zoo members after each visit — track satisfaction across the year

Website ticket page

Feedback form on your online ticket confirmation page

Zoo app notification

Survey link your app shows as the family exits through the main gate

Frequently Asked Questions

When should zoos survey visitors?

QR codes at the exit, on signage and in the gift shop, an e-mail the next day to ticket buyers, a survey after adopt-an-animal events and special exhibits, and a quarterly survey for members. Each captures different signals: animal viewing, education and conservation engagement.

What should zoo surveys cover?

Animal viewing experience and habitat quality perception, education program engagement, café/gift shop value, accessibility (stroller, wheelchair, sensory), conservation messaging resonance, and NPS. Member versions add value-of-membership and conservation impact.

How do surveys protect membership revenue (the recurring foundation)?

Annual member NPS flags dissatisfied members months before renewal. Targeted programs such as a behind-the-scenes tour or a keeper Q&A can win some of them back, and every renewal you save is recurring revenue you keep.

Can I evaluate exhibits and animal viewing experiences individually?

Yes. Each survey tags exhibit, viewing area and time slot. Curators and ops see scorecards; identifies which exhibits delight vs. underwhelm, which animals are reliably visible, and which signage needs improvement with hard data.

How do surveys grow conservation donor and major gift revenue?

Data on how visitors engage with conservation messages supports donor pitches and grant applications. Presented alongside the science, it gives funders concrete evidence that your conservation work reaches people.

Does SurveyNinja integrate with zoo ticketing and membership systems?

Yes, through webhooks, Zapier and our API. Add the survey link to the post-visit, renewal or event e-mail your ticketing system already sends, and new responses can go to your CRM or a spreadsheet through webhooks or Zapier.

How am I alerted to animal welfare concerns and angry visitors in real time?

Each new response can send an email notification to the director and curator (or a Telegram message on Standard plans and up), so a low score or a comment about an animal that looked distressed, an enclosure or visitor safety is seen right away. You can also send responses to Slack through Zapier. Responding the same day helps keep a concern from spreading on social media or in the press.

Can I start from a template?

Yes. Start from a template such as Customer Satisfaction Survey, Event Feedback Survey or NPS Survey and change the questions for general visitors, an annual member survey, school groups, accessibility, conservation engagement, the café and gift shop, and donors.

How do zoos get more TripAdvisor, Google and Yelp reviews?

At the exit on the day of the visit, every visitor gets the same invitation to leave a review on the platform of their choice, whatever their score. Every response also arrives as an instant e-mail notification to the guest experience team, so low scores are seen and fixed. Fresh TripAdvisor reviews help tourists choose you, and Google reviews help local families decide.

How do they help with master plan and capex decisions ($1-100M+ exhibit builds)?

Aggregated visitor demand, exhibit gaps and accessibility data informs master planning. Top zoos justify $5-100M+ exhibit investments with concrete projections — beats consultant pitches and peer competitor benchmarking.

Start free — scale as your feedback program grows

Choose the plan that matches your response volume and reporting needs. Full pricing

Free

$0/mo No time limit and no credit card required

Free — forever

Up to 50 surveys
100 responses/mo
30 questions per survey
Logic, export, API and MCP

Start free

Basic

$15/mo per month, billed annually

For small teams and regular feedback collection

100 surveys per account
1,000 responses per month
50 questions per survey
1 GB storage, files up to 100 MB
Image, video & audio in questions
Custom themes and your logo
Matrix, file upload and research question types
Response filters

Choose plan

Standard

$37/mo per month, billed annually

For marketing, HR and product research

500 surveys per account
5,000 responses per month
100 questions per survey
3 GB storage, files up to 300 MB
Response limit and deadline
Survey and question timers
No SurveyNinja branding
Incomplete responses

Choose plan

14 days free

Premium

$69/mo per month, billed annually

For large teams and advanced automation

∞ surveys per account
20,000 responses per month
∞ questions per survey
6 GB storage, files up to 500 MB
Custom roles for the team
Custom domain
AI report on responses
Promo codes

Start trial

Enterprise

On request

Custom plan for large companies

Unlimited resources
Up to 1,000,000 responses/month
Flexible task-based limits
Priority support
Number of seats
Monthly response limits
Disk space
Personal manager

Use cases for zoos

Exhibit satisfaction rating

Animal encounter feedback

Food & retail evaluation

Staff & keeper interaction

Membership engagement (NPS)

Educational program feedback

Templates to start from

SurveyNinja features for zoos

Post-visit survey

Exhibit-level analytics

Weather-adjusted scoring

See low ratings right away

Review requests for every visitor

Survey link in ticketing emails

How to collect zoo visitor feedback

How it works

Start from a template

Share with your audience

Analyze and act

Example questions for zoo surveys

Frequently Asked Questions

When should zoos survey visitors?

What should zoo surveys cover?

How do surveys protect membership revenue (the recurring foundation)?

Can I evaluate exhibits and animal viewing experiences individually?

How do surveys grow conservation donor and major gift revenue?

Does SurveyNinja integrate with zoo ticketing and membership systems?

How am I alerted to animal welfare concerns and angry visitors in real time?

Can I start from a template?

How do zoos get more TripAdvisor, Google and Yelp reviews?

How do they help with master plan and capex decisions ($1-100M+ exhibit builds)?

Surveys for other industries

Surveys for Aquariums

Surveys for Cinemas

Surveys for Theaters

Surveys for Kids Centers

Start free — scale as your feedback program grows

Start collecting visitor feedback today