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Use case: Concept testing

Concept Testing — Validate Ideas Before Launch

Test product concepts, messaging and designs with target audiences. Rank options, measure purchase intent and preference.

Start concept test See pricing
A/Brandomize
Logicbranching
14 daysfree trial
SurveyNinja · A/B concept test
Which landing page concept do you prefer?
Concept A
63%
Leader
Concept B
37%
Choose Concept A
247
ratings
63%
vote for Concept A
1.7x
purchase intent
+
Winning concept detected
Variant A is leading in real time
A leads

Where concept testing fits

Product concepts

Show concepts or mockups and ask preference and intent.

Messaging

Test headlines, value props and copy with your audience.

Reports

Compare options and see which resonates most.

Packaging and design

Test package or UI mockups. Rank and measure purchase intent.

Naming and copy

Test product names or ad copy. A/B with randomization.

Purchase intent

Scale question: How likely would you buy? Compare across concepts.

How concept testing works in SurveyNinja

Concepts and variants

Upload images or text. Randomize order. Ask preference.

Audience

Send to panel or your list. Use quotas.

Export

CSV with scores and comments. Analyze in your tool.

Branding

Your logo and colors. Custom domain.

Randomization

Randomize concept order to avoid bias. Compare fairly.

Export

CSV with scores and comments. Analyze in your tool.

How it works

1

Create survey

Add concept images or text. Add preference and intent questions.

Start free
2

Share with audience

Link or email. Use randomization for A/B.

3

View results

Dashboard with comparison. Export to CSV.

Frequently asked questions

What is concept testing?

Testing ideas (product, message, design) with your audience before launch. Rank and measure intent.

Can I test multiple concepts?

Yes. Add multiple options. Randomize order. Ask which they prefer.

Can I use quotas?

Yes. Set quotas by segment. Close when quota is met.

Can I randomize concept order?

Yes. Randomize so each concept gets equal exposure. Reduces order bias.

How do I measure purchase intent?

Add a scale question (e.g. 1–5 or 1–10) "How likely would you buy?" Compare average across concepts.

Can I test more than two concepts?

Yes. Add as many variants as you need. Randomize order and compare scores.

Other use cases

Customer feedback

Collect feedback after purchase, support or product use. Alerts on low scores

CSAT surveys

Measure customer satisfaction 1–5 after each touchpoint. Track trends

Churn surveys

Learn why customers leave. Auto survey on cancellation or return

Employee engagement

Pulse surveys, eNPS, 360. Anonymous, with analytics by department

NPS tracking

Track customer loyalty over time. Auto NPS, segments, alerts for detractors

Market research

Demand analysis, segmentation, pricing research. Data for strategy

Event feedback

QR or link after conference, webinar or training. Rate content and speaker

UX testing

SUS questionnaire, prototype testing, design A/B. No lab needed

Academic research

Survey for thesis or paper. Free, anonymous, export to Excel

Service quality

Ratings after store, office or branch visit. Auto send via QR or link

User onboarding

Short surveys during onboarding. Personalization and lower churn

Post-purchase survey

Send 1–3 days after order. Product and delivery rating. Alert on low score

Product feedback

Feature ratings, priorities, ideas. Embed in product, segment by user_id

Exit survey

Survey when customer or employee leaves. Churn reason, anonymous for HR

Lead qualification

Quiz for lead gen: budget, role, timeline. Branching, pass to CRM, UTM

Training feedback

Rate workshops and webinars: trainer, materials, value. QR at end, anonymous

Run concept tests in minutes

Free trial. Logic and media support.

Start free

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