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Use case: Concept testing

Concept testing — validate ideas before launch

Test product concepts, messaging and designs with target audiences. Rank options, measure purchase intent and preference.

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14 daysfree trial
A 62% B 78% ✓ VS

Where concept testing fits

Product concepts

Show concepts or mockups and ask preference and intent.

Messaging

Test headlines, value props and copy with your audience.

Reports

Compare options and see which resonates most.

Packaging and design

Test package or UI mockups. Rank and measure purchase intent.

Naming and copy

Test product names or ad copy. A/B with randomization.

Purchase intent

Scale question: How likely would you buy? Compare across concepts.

How concept testing works in SurveyNinja

Concepts and variants

Upload images or text. Randomize order. Ask preference.

Audience

Send to panel or your list. Use quotas.

Export

CSV with scores and comments. Analyze in your tool.

Branding

Your logo and colors. Custom domain.

Randomization

Randomize concept order to avoid bias. Compare fairly.

Export

CSV with scores and comments. Analyze in your tool.

How it works

1

Create survey

Add concept images or text. Add preference and intent questions.

Start free
2

Share with audience

Link or email. Use randomization for A/B.

3

View results

Dashboard with comparison. Export to CSV.

Frequently asked questions

What is concept testing?

Testing ideas (product, message, design) with your audience before launch. Rank and measure intent.

Can I test multiple concepts?

Yes. Add multiple options. Randomize order. Ask which they prefer.

Can I use quotas?

Yes. Set quotas by segment. Close when quota is met.

Can I randomize concept order?

Yes. Randomize so each concept gets equal exposure. Reduces order bias.

How do I measure purchase intent?

Add a scale question (e.g. 1–5 or 1–10) "How likely would you buy?" Compare average across concepts.

Can I test more than two concepts?

Yes. Add as many variants as you need. Randomize order and compare scores.

Other use cases

Market research

Audience and brand

Product feedback

Feature requests

UX testing

Usability

Lead qualification

BANT and CRM

Run concept tests in minutes

Free trial. Logic and media support.

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