Secret Santa Questionnaire: 30 Questions to Send Before the Draw Free survey template
Market research survey template. Check the demand before you launch.
Thirteen questions for a small business or a student project: who buys in your category, how often and where, which brand they use and how happy they are with it, what is missing, and whether they would buy your new product at your price. Put in your category, product, brands and price ranges, then send the link.
Free plan: 100 responses a month and up to 50 surveys, no credit card. Every question works on the Free plan, and so does the logic that ends the survey for people outside your market.
The template’s real survey on a phone.
- 13 ready questionsAbout 4 min on a phone.
- Yours to changeQuestions, answers and logic.
- A ready reportA chart for every closed question.
- Export on every planCSV, Excel and SPSS.
A launch built on a guess costs months. Thirteen questions to the people who buy in your category tell you who they are, what they miss and what they would pay.
The 13 market research survey questions in this template.
From screening to buying habits, then the gap in the market and your new product, then a short profile. Change any question to fit your market.
Screening and buying habits
-
Have you bought or used [category] in the past 12 months?
Why ask it. The screening question. People who don’t buy and don’t plan to end the survey here with a thank-you. People who are thinking about it skip to question six, past the questions about a brand they don’t use yet.
-
How often do you buy or use [category]?
Why ask it. Purchase frequency tells you how big each customer is for you. Weekly buyers and yearly buyers need different offers.
-
Where do you usually buy [category]?
Why ask it. The channels people already use. A new product sells more easily where buyers already look for it.
The brand they use now
-
Which brand or provider do you use most often?
Why ask it. Your real competitors and their share among the people who answer. Put the three brands buyers compare you with in place of the placeholders. Other brands go in the Other field.
-
How satisfied are you with what you use now?
Why ask it. Satisfied buyers rarely switch. Unhappy customers of one competitor show you where to start.
What matters and what is missing
-
What matters most to you when you choose [category]?
Why ask it. The question accepts up to three answers, so people have to choose. The factors picked most often are what your offer has to win on.
-
What frustrates you about [category] today, or what’s missing?
Why ask it. The gap in the market, in buyers’ own words. It is optional, and the people who do answer often give you the line for your landing page.
Your new product
-
How likely would you be to buy [Product]?
Why ask it. The standard purchase intent scale. Describe your product in one line in the question’s description, so everyone answers about the same thing.
-
How much would you expect to pay for [Product]?
Why ask it. The price people have in mind. Set the three amounts around the price you plan, in your own currency.
-
How would you prefer to buy [Product]?
Why ask it. Where to sell first. Read it next to question three: the channels people use today and the ones they want are not always the same.
About the respondent
-
How old are you?
Why ask it. Shows which age groups buy and which would buy your product. The survey tells people these last questions are for comparing groups, and every one has Prefer not to say.
-
What is your gender?
Why ask it. A profile question for comparing groups. Delete it if gender makes no difference in your category.
-
Where do you live?
Why ask it. City and country buyers often want different channels and prices. It helps you decide where to launch.
How to run market research with this template.
- 1
Copy the template
Click “Use this template” and create a free account or log in. The survey is copied to your account with all 13 questions and both logic rules. The copy waits in your survey list as a draft.
- 2
Put in your market
Replace [category] with what you sell, [Product] with your product’s name, [Brand 1] to [Brand 3] with your competitors and [price 1] to [price 3] with amounts in your currency. Write a one-line description of the product under question eight.
- 3
Reach your buyers
Share the link in social media groups and forums where your buyers are, send it to your mailing list, or print the QR code for a market stall or a store.
- 4
Read the report
Every closed question gets a chart. Export the answers to Excel, CSV or SPSS on any plan, or share a read-only link to the report with your team, a partner or your teacher.
How to read market research results.
Is there demand
Add up Definitely and Probably would buy in question eight. That share of category buyers is your first estimate of demand. The top box calculator does the sum for you.
Where you can win
Read what people miss in question seven and group the answers into a few themes. A complaint that comes up again and again is your opening.
Who to sell to first
On Basic and higher plans, filter the answers by brand, age or place to see whose customers are unhappy and which group would buy at your price. Export to Excel, CSV or SPSS on any plan for your own tables.
How to get market research answers you can trust.
-
Ask outside your friends
Friends and family say yes to be kind. Share the link where strangers who buy in your category are.
-
Describe the product plainly
One honest line about what it is and who it is for. A sales pitch in question eight makes purchase intent look higher than it is.
-
Set realistic price ranges
Put your planned price inside one of the ranges, not at the edge, so the answers show whether people expect more or less.
-
Get enough answers
Work out how many answers you need with the sample size calculator before you share the link. Set quotas by age or place to keep the mix balanced. Quotas work on every plan.
More market research questions you can add.
Not in the template. Add any of them in the builder in a few clicks.
Buying decisions
- Who usually decides what to buy in your household?
- How much do you spend on [category] in a typical month?
- What would make you switch to a different brand?
Your product
- What do you like most about [Product]?
- What would stop you from buying [Product]?
- Which name do you prefer for the product?
Reaching buyers
- Where do you usually hear about new [category]?
- Which social networks do you use every day?
- May we contact you when [Product] launches?
Free tools for your results
- Sample size calculatorHow many category buyers need to answer before the shares hold.
- Margin of error calculatorHow precise the share who would buy is with the answers you have.
- Top box calculatorThe share who would definitely or probably buy your product.
- Market research surveysLogic, quotas and export for a full study of your audience and brand.
- Concept testingTest an idea, a name or an ad in depth before the launch.
- Market research question generatorMore questions on demand, segments and competitors, written by AI for your market.
More templates
Questions about this template
What questions should a market research survey ask?
Whether people buy in your category, how often and where, which brand they use and how satisfied they are, what matters when they choose, what is missing, whether they would buy your product, at what price and through which channel, plus a short profile. This template asks all of it in thirteen questions.
What do I replace before sending it?
The placeholders: [category] with what you sell, [Product] with your product, [Brand 1] to [Brand 3] with your competitors and [price 1] to [price 3] with amounts in your currency. Add a one-line description of the product under question eight.
Can I use it for a school or university project?
Yes. Put in the product from your project, share the link with your classmates’ networks and export the answers to Excel, CSV or SPSS for your report. Every question works on the Free plan.
Why do some people finish the survey after one question?
People who don’t buy in your category and don’t plan to are outside your market, so the first question thanks them and ends the survey. People who are thinking about buying skip ahead to what matters when choosing, past the questions about their current brand. Logic works on every plan, including Free.
How many answers do I need?
It depends on the precision you need. For a 5% margin of error at 95% confidence, a large population needs about 385 answers. The free sample size calculator works it out for your numbers.
Find out whether people would buy it.
Copy the survey, put in your category and product, and share the link today.