Mike writes the SurveyNinja blog: guides to survey design, customer and employee feedback, market research and survey data analysis. Many guides come with questions you can put in your own survey and, where it fits, a ready template.
Survey design
A practical guide to the types of surveys, sorted by goal, method, channel and cadence, the question types they are built from, and how to go from a goal to a finished set of questions.
Market research
Learn what a target audience is, what its profile is made of, how to pin it down through analytics, interviews and surveys, how B2B differs from B2C, and how to break a broad audience into workable segments
Tools and comparisons
Compare the best NPS software for SMBs and enterprises. See 5 top Net Promoter Score tools ranked by automation, channels, integrations and scaling - starting with SurveyNinja.
Tools and comparisons
Looking for the best form builder? Compare 5 top tools for creating online forms - limits, logic, integrations and enterprise readiness - starting with SurveyNinja.
Tools and comparisons
Discover the best customer satisfaction software for SMBs and enterprise teams. Compare 4 feedback tools: CSAT workflows, automation, integrations and reporting.
Tools and comparisons
Looking for the best online survey software? Compare 5 top survey tools for SMBs and enterprises - features, response limits, integrations and best-use cases - starting with SurveyNinja.
Customer feedback
Learn the difference between CSAT and NPS - two of the most popular customer experience metrics. Understand how each works, when to use them and how to measure both with SurveyNinja
Research methods
Discover what probability sampling is, how it works, and why it ensures reliable survey results. Learn the main sampling methods with examples and practical tips for better data accuracy
Research methods
Learn the main differences between primary and secondary research. Discover their advantages, examples and how combining both can improve your data quality and business decisions.
Research methods
Learn what secondary research is, how it differs from primary research, and when to use it. Includes examples, data sources and best practices for effective secondary data collection.
Research methods
Understand thematic analysis: definition, origins, six steps and applications in qualitative research. A must-read for students and academics in 2025
Market research
Discover how AI transforms marketing. Learn key benefits, risks, top tools and trends shaping digital strategies for businesses worldwide.
WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next