Mike writes the SurveyNinja blog: guides to survey design, customer and employee feedback, market research and survey data analysis. Many guides come with questions you can put in your own survey and, where it fits, a ready template.
Getting responses
A triggered survey fires on an event instead of going out in a batch, and everything that decides whether it works sits in the rules around it. An operations guide to events, delays, capping, suppression, context, routing and the failures nobody plans for.
Getting responses
An offline business sees the queue and the receipts, never the reason someone left without buying. A practitioner guide to printed QR surveys: placement, print rules, wording, per-location URLs, and reading the funnel from scan to action.
Getting responses
Inside your own app you choose the moment, and that control is the whole advantage. A practitioner guide to timing, prompt patterns, question wording, rate limiting, hidden context fields and what to do with the answers.
Getting responses
A pop-up survey asks one question while the visitor is still on the page, which is why it explains behaviour that analytics can only describe. Here is how to pick a trigger, design a card people answer, cap how often it appears, and prove it is not costing you sales.
Getting responses
Email is the only survey channel where you know exactly who you invited. How to use that properly: the one-click question embedded in the message, when to send it, why most losses happen before anyone sees a question, and what a realistic completion rate looks like.
Customer feedback
A feedback form only works when the questions match the situation. Here are the rules, the blocks a form is assembled from, and three question banks you can copy: customers, training participants, event guests.
Survey design
How to build an online quiz that grades itself: the difference between a quiz, a survey and a test, six practical steps, point weighting and pass marks, plus the mistakes that quietly ruin the results.
Survey design
The hands-on side of survey work: how to get from a blank screen to answers you can act on, including the pilot test, the distribution channel you pick and what to do once responses land.
Survey design
The people who start your survey and quit halfway are your most painful loss. Here is why they leave, where they drop off, and 20+ practical ways to keep them to the end.
Tools and comparisons
A practical guide to leaving Google Forms: the three reasons teams switch, what to check in a replacement, and a step-by-step plan for moving your forms and the responses you have already collected.
Customer feedback
NPS isn't dead, but as the single number on a dashboard it broke long ago. We gather the evidence from the original sources and show which system of metrics to put beside it to see your customer base as it really is.
Market research
A practical guide to the System Usability Scale: the ten statements, how to score them step by step, what a SUS result really means, why 68 is the average, and the mistakes that quietly ruin a measurement.
WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next