Surveys for product teams and marketers: product-market fit, pricing with Van Westendorp, concept tests, usability, brand awareness and target audience.
A practical guide to measuring brand awareness among a defined audience. Write the questions in the right order, protect unprompted recall, recruit suitable participants, and calculate first mention, unaided recall, and aided recognition.
A concept test starts with one design decision: does each person see one concept or several in a row? This guide compares monadic and sequential monadic tests, shows how many respondents each concept needs to reveal a real difference, explains order bias and rotation, and covers the questions to ask and when to add a direct comparison at the end.
The product-market fit survey asks one question that matters: how would you feel if you could no longer use the product? This guide covers the four questions, who belongs in the sample, how many answers make the result trustworthy, how to read the 40% line, and the segmentation engine Superhuman used to go from 22% to 58%.
A practical guide to the System Usability Scale: the ten statements, how to score them step by step, what a SUS result really means, why 68 is the average, and the mistakes that quietly ruin a measurement.
Learn what a target audience is, what its profile is made of, how to pin it down through analytics, interviews and surveys, how B2B differs from B2C, and how to break a broad audience into workable segments
Discover how AI transforms marketing. Learn key benefits, risks, top tools and trends shaping digital strategies for businesses worldwide.
Discover how surveys can become a key tool for product managers — helping you deeply understand user needs, gather valuable feedback, minimize risks when introducing changes, and prioritize product development
WooCommerce Post-Purchase Survey: 7 Questions, When to Ask and What to Do Next